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The podcast for marketing, technology, and business leaders shaping the future of customer engagement in the AI era.
Cutting through the hype, The Array explores the ideas, strategies, and real-world lessons driving meaningful business outcomes. From building AI-ready organisations and strengthening customer relationships to protecting brand identity, unlocking the value of data, and empowering creative teams, each episode features practical conversations with the leaders turning AI from experimentation into measurable impact.
Learn more at www.jacquard.com
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Why today’s marketing leaders can no longer stay in their lane
Analyze your brand messaging for free at http://www.jacquard.com In this episode of The Array by Jacquard, Toby Coulthard and Jasper Pye chat with Kevin L. Miller, veteran marketing executive and former CMO of The Fresh Market and Grocery O
AI can scale your content. But can it protect your brand?
Analyze your brand messaging for free at http://www.jacquard.com In this episode of The Array by Jacquard, Toby and Jasper chat with William Doornekamp, Global Marketing Manager at REV'IT! Sport International, a global motorcycle apparel br
Can AI build brand love? Doug Zarkin on trust and growth
Analyze your brand messaging for free at http://www.jacquard.com In this episode of The Array by Jacquard, Toby and Jasper speak with Doug Zarkin, CMO at Take 5, bestselling author, and TEDx speaker, about what it takes to build brands that
AI can build 200 campaigns. Should you use it all?
Analyze your brand messaging for free at http://www.jacquard.com In this episode of The Array by Jacquard, Toby and Jasper chat with Rachel Kamel, Director of CRM at Zwift and a growth marketing leader with experience across B2B, gaming, en
The CRM makeover your growth team needs
Analyze your brand messaging for free at https://www.jacquard.com/ In this episode of The Array by Jacquard, Toby and Jasper chat with Marina Vogt, Head of CRM at loveholidays, to explore how CRM can evolve from a campaign-led function int
What happens when every marketer has an AI team?
Analyze your brand messaging for free at http://www.jacquard.com In this episode of The Array by Jacquard, Toby and Jasper chat with Ingrid Sierra, Brand & Marketing Director at Zego and a global marketing leader with more than 20 years of
What should CMOs actually do with AI?
Analyze your brand messaging for free at http://www.jacquard.comIn this episode of The Array by Jacquard, Toby and Jasper sit down with Kacy Roseberry, Senior Vice President of Marketing at Hornblower Group, to explore what it takes to conn
AI Isn’t the Strategy: How Marketing Leaders Can Turn Technology Into Growth
Analyze your brand messaging for free at www.jacquard.comIn this episode of The Array by Jacquard, Toby and Jasper sit down with Victoria B. Lozano, former Chief Marketing Officer at Crayola, to explore what it really takes to turn market
The human advantage: Why curiosity still beats algorithms in marketing
Analyze your brand messaging for free at www.jacquard.comIn this episode of The Array by Jacquard, Toby and Jasper sit down with Nic Brandenberger, Chief Marketing Officer at Mammut Sports Group, to explore why the future of marketing dep
Why global brands need local intelligence to win across cultures
Analyze your brand messaging for free at www.jacquard.comIn this episode of The Array by Jacquard, Toby and Jasper sit down with Katherine Melchior Ray, global marketing executive and lecturer at UC Berkeley Haas School of Business, to ex
The difference between being data-rich and insight-rich
Analyze your brand messaging for free at www.jacquard.comIn this episode of The Array by Jacquard, Toby and Jasper sit down with Lynn Teo, globally experienced CMO, Chief Experience Officer, and digital transformation leader, to explore w
The riches are in the niches: Why brands must go deeper, not broader
Analyze your brand messaging for free at www.jacquard.comIn this episode of The Array by Jacquard, Toby and Jasper sit down with Ariela Nerubay, Chief Brand Officer at Walker Advertising, to unpack why cultural fluency is rapidly becoming
Why emotional connection matters more than product features
Analyze your brand messaging for free at www.jacquard.comIn this episode of The Array by Jacquard, Toby and Jasper sit down with Sally Barton, Director of Marketing Growth Strategy at Mondelez International, to unpack how iconic consumer
How to escape the AI experimentation trap
Analyze your brand messaging for free at www.jacquard.comIn this episode of The Array by Jacquard, Toby and Jasper sit down with Scott Brinker, widely recognized as the “godfather of MarTech,” to explore the realities of AI adoption in ma
Why data is becoming the center of modern marketing
Analyze your brand messaging for free at www.jacquard.comIn this episode of The Array by Jacquard, Toby and Jasper sit down with Rustom Dastoor, EVP, Head of Marketing Communications for the Americas at Mastercard, to discuss how AI is re
From personas to people: What’s the real future of CRM personalization?
Analyze your brand messaging for free at www.jacquard.comIn this episode of The Array by Jacquard, Toby and Jasper sit down with Brian Best, Head of Group (xLOB CRM) at Samsung, to unpack how enterprise organizations are evolving from per
Why AI agents will replace A/B testing in modern marketing
Analyze your brand messaging for free at www.jacquard.comWhat if the biggest missed opportunity in marketing isn’t what you send but what you shouldn’t send at all? In this episode of The Array by Jacquard, Toby and Jasper sit down with G
3 ways to cut through the sea of sameness.
Grace Cowlard, creative director and former global brand lead at Adidas, reflects on the rise of AI in marketing—and why it’s led to a growing wave of sameness across brand messaging. But all isn’t lost. Grace shares how emotional intellige
How NOT to sacrifice your creativity in the AI era.
“It’s not about if we use AI—it’s about how.” “AI should be your accelerator, not your replacement.” “Creativity isn’t getting lost. It’s getting freed up.” Grace Cowlard—Creative Director (formerly of Adidas)—joins The Array to talk about
Will AGI be possible within the next 5 years?
“I'm starting to believe [AGI] will be possible within the next 5 to 10 years.” Dr. Neil Yager, Chief Data Scientist of Jacquard, charts his journey from AGI skepticism (“This is not a technology that we’ll see in my lifetime, if ever.”) to
What lies ahead for AI? An insider perspective from Jacquard's Chief Data Scientist.
“Don't spam people. Don't over-optimise and send clickbaity stuff.” “You need to be working with technologies that allow you to tailor [content] to yourself, to your own brand voice, to your own image.” “It’s just: who's going to find out h
What does the future hold for marketing teams?
“People actually suck at repetitive tasks.” Warrick Godfrey, Founding Partner of Fuse.cx, looks to the future of marketing and sees transformed team structures – where creatives spend their time “focusing on inventing new stuff and new ways
Are your customers ignoring you?
“Who's opening those emails anymore?” “Customers are tired.” “You've got these cool tools. Let's use them better.” Warrick Godfrey, Founding Partner of Fuse.cx, arrives to help us kick off season 2 of The Array – with his honest take on the
Start with the problem, not the tech.
How are you planning to bring your brand (and creatives) on the AI journey? Learn how with an inspiring 6-minute investment. Lucy Colback, Tech Writer for The Financial Times, leads the conversation in the final recap episode of season 1 –
AI's real value to brands and consumers.
“This is not a cost-cutting exercise, people. This is a revenue-generating exercise.” Lucy Colback, Tech Writer for The Financial Times, switches things up for the final episode of season 1, taking over The Array to ask some tough questions
Teaching the machine.
Watch the 5-minute recap of our conversation to learn how enterprise brands and creatives can get lasting value from AI technologies. Daniel Head, CEO, Jacquard, joins The Array to explain how the right brand guardrails can help marketers b
Marketing's future waits for no brand.
Automation has “always been about amplifying human ingenuity and creativity.” “Technological development is not going to stop and wait for anyone.” “You have to dive in and have a go.” Daniel Head, CEO, Jacquard, joins The Array to discuss
Rethink speed, scale, performance.
Catch up with our 5-minute recap to learn how marketers can increase relevance and performance of their brand messaging through AI experimentation. Jay Pattisall, VP and Principal Analyst at Forrester, joins The Array to discuss why generat
Can AI 'speak' your brand language?
“Is the value of AI to brands too much to ignore?” “Will there always be a place for human creativity?” “What's your advice to people who are cautious about AI adoption?” Jay Pattisall, VP and Principal Analyst at Forrester, joins hosts Tob
Implicit vs. explicit personalisation.
Short on time? Get expert perspective on personalisation and key takeaways – with our swift 10-minute recap of episode one. Scott Zalaznik, Digital Advisor & ex-CDO of adidas, joins “The Array” to explore the differences between implicit an
