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What good personalisation looks like.
“Who’s doing personalisation well?” “What are the right success metrics?” “You’re winning clicks, but at what cost?” Scott Zalaznik, Digital Advisor & ex-CDO of adidas, joins hosts Toby Coulthard and Jasper Pye on the first episode of “The
Welcome to "The Array."
“The Array” is the new weekly podcast dedicated to delivering AI clarity to the marketing community. Hosts Toby Coulthard and Jasper Pye connect with informed and inspiring guests to get the kind of fresh perspectives and actionable insight