What good personalisation looks like.

“Who’s doing personalisation well?”
“What are the right success metrics?”
“You’re winning clicks, but at what cost?”

Scott Zalaznik, Digital Advisor & ex-CDO of adidas, joins hosts Toby Coulthard and Jasper Pye on the first episode of “The Array” to offer clear, actionable insights into:
• Implicit vs. explicit personalisation (5:04)
• Scalable content production (10:56)
• The incentivisation of KPIs and how to identify the right success metrics (15:08)
• Whether AI will take Jasper’s job (31:20).

Want to learn more about effective and impactful personalisation? Visit Jacquard.com⁠ (bit.ly/3UIMqDt)