#242: How Baptist Health’s Marketing Team Took the Lead on AI Transformation

One task at Baptist Health used to take about 10 hours a week. Now it takes roughly two minutes, and that's just one piece of a two-year AI transformation.

Christine Kotler, Chief Marketing & Communications Officer of Baptist Health South Florida, joins Mike Kaput to walk through how her marketing and communications team built an AI adoption model from the ground up: a structured learning curriculum, the peer-coaching "AI Sherpa" model, real use cases, and the honest friction of doing this inside a regulated healthcare organization.

Part of the AI Transformations series, presented by Google Cloud.

Show Notes: Access the show notes and show links here (podcast.smarterx.ai/shownotes/242?utm_source=p…)

Timestamps:

— Intro

— Why marketing & comms took the lead on generative AI

— How the transformation started to unfold

— The AI Sherpas

— The learning hub and building their own AI curriculum

— How AI is changing the marketing/comms team's work

— The people side of the transformation

— Where transformation got messier or harder than expected

— How AI will reshape roles, workflows, and team structure

— Advice for a leader stepping up to lead AI transformation

This episode is presented by Google Cloud:

Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

Learn more about Google Cloud here: cloud.google.com

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