The wonderful & wild world of brand designer Alex Center. The Business Of Brand

Multi-award-winning designer, podcaster, design judge, studio founder, friend to the stars, and an all-round super nice guy.Alex Center is one of those people who can inspire you simply by being himself. No fluff, no bells, no whistles. Just a good guy with a great sense of humour and a story to tell.When we first met Alex, it felt like we’d known him our entire lives. Designer to designer, founder to founder, the struggles are real, and the rewards are the same. We landed right in the middle, a place that is, of course, an incredibly centered place for Alex. He’s on it, doing his thing and living his dream.Alongside all of that, Alex carries a real sense of responsibility to share his story: his awkward, shy upbringing, the challenges he faced, and the incredible lucky breaks that came from throwing himself into things when everyone else was asking, “Why?”That spirit is at the heart of the talk we were lucky enough to experience at the ADC this year in Hamburg. A must for anyone who’s ever felt lost or wondered if it’s ever going to happen. Alex has a simple message: fuck it, do it, jump in head first, it’s gonna be alright.Join us for this episode and discover the incredible story of Alex Center, and the friendship born between Hyperfocus and the incredible design studio that is CENTER.