Defining a category with Head of Design @Whoop

An estimated six trillion dollar industry, wearable health tech is on the rise and shows no signs of slowing down. But for many of us, we are still asking why do I need to wear another device that monitors me every move.As health optimism fatigue sets in, people are starting to demand a more raw and unfiltered view of the industry. The reality, the grit, and the challenge of what it actually takes to achieve health goals are becoming the new narrative. We are moving away from run clubs and the overly engineered aesthetic of sports influencers. This industry has to understand how to respond quickly to these changes and behaviours, the ones that adapt and listen are the ones that will win this race.With this shift in consumer behaviour, the question is whether major health tech brands can keep up and adapt. Can they make data more accessible, more engaging, and easier to understand, while genuinely contributing to longevity?In this episode of The Business of Brand, we sit down with Martin Oberhäuser, Head of Design at Whoop, to explore these questions and more.