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The Jobs Fashion and Beauty Talent Want in 2025
In the five years since the pandemic, fashion and beauty workplaces have undergone seismic change. Amid mounting economic uncertainty, geopolitical instability and the ongoing climate crisis, a workplace reckoning is underway. Employees are
High Luxury, Cheap Labour: Inside Loro Piana's Sweatshop Links
The luxury industry trades on a carefully constructed marketing image, deeply linked to artful claims of exclusivity, craftsmanship, and impeccable standards. But a slew of Milanese court cases linking some of luxury’s biggest names to swea
How Fashion Learned to Love The Real Housewives
In nearly two decades since the first “Real Housewives” franchise debuted, reality TV has moved from the fringes of entertainment to become a major cultural force. Today, “Housewives” stars are influencing fashion trends, driving sales, and
Fashion Tech Boom 2.0
After years of disillusionment with fashion tech, investors are once again excited about its potential, but with a very different mindset to the hype-fuelled boom of the last decade. From AI-powered personal styling apps to virtual try-on t
The Jewellery Boom, Explained
As major luxury brands struggle to maintain momentum amid an industry-wide slowdown, one category is bucking the trend: jewellery. While demand for handbags and apparel softens, fine jewellery sales continue to rise, driven by consumer desi
When Fashion Lost Its Voice
Earlier this month, cities across the US saw the most significant wave of demonstrations since the 2020 protests following George Floyd's murder. These latest protests have been sparked by immigration raids conducted by the Trump administra
Is Nike Finally Winning With Women?
Nike has been synonymous with sports for decades, but that cultural and commercial cachet has mostly been driven by male athletes like Michael Jordan and Tiger Woods (Serena Williams being a prominent exception). As a result, despite substa
Why Hailey Bieber Won the Celebrity Beauty Lottery
Bieber, a celebrity and influential beauty figure with a strong Gen-Z following, launched Rhode just three years ago, quickly distinguishing the brand with minimalist product offerings closely tied to Bieber's personal aesthetic. She just s
Beauty Is in Its Flop Era
The beauty sector historically thrived during economic downturns, earning a recession-proof reputation encapsulated in the “lipstick index.” However, recent earnings from major beauty conglomerates like Estée Lauder, L'Oréal, Coty and Shise
How Fashion Brands Build Community in 2025
As inflation bites and politics polarise, the fashion industry in 2025 is facing unprecedented pressure to hold onto its customers. Brands are looking to community as a deeper and more emotional form of engagement. But building true communi
Bonus: The Trade War’s Off, For Now. What's Next for Fashion?
On May 12, the US and China reached a deal to temporarily reduce tariffs for 90 days, offering a breather from an escalating trade war. Stocks surged on the news, but experts warn this relief might not fully resolve deeper industry uncertai
TikTok, Tariffs and Luxury's Fake News Problem
A strange new genre of TikTok videos is challenging long-held assumptions about how luxury products are made. Often shot in anonymous Chinese factories, these videos claim that the so-called "superfakes" flooding the market are indistinguis
Celebrating Black Style Inside the 2025 Met Gala
The Costume Institute's 2025 exhibition, "Superfine: Tailoring Black Style," celebrated its opening at the annual Met Gala, marking the first menswear-focused exhibit in two decades and the first ever centred exclusively on Black fashion. I
Are Viral Microtrends Losing Their Cool?
Viral microtrends, the fleeting aesthetics popularised on platforms like TikTok, have defined recent fashion moments for young consumers. From the playful "Cottagecore" to the fleeting "Mob Wife", these trends have rapidly cycled through so
The Power of a Luxury Handbag
From the legendary Hermès Birkin to recent sensations like Alaïa’s Teckel, luxury handbags have long held a distinctive power within the fashion world. Blending brand heritage, practicality, and emotional resonance, handbags often become a
Can Tariffs Really Revive 'Made in USA' Fashion?
In early April, President Donald Trump announced an unprecedented wave of tariffs, imposing duties as high as 145 percent on imports from China. Among the rationales offered were the prospect of a US manufacturing renaissance. The American
Trump’s Tariffs Change Everything
President Donald Trump announced an unprecedented wave of tariffs on April 2, imposing duties as high as 54 percent on fashion imports from key manufacturing countries, including China and Vietnam, and 20 percent on goods from the EU. These
H&M's AI Models and the Future of Fashion Marketing
Fast-fashion giant H&M recently announced its plans to deploy AI-generated "digital twins" of real-life models in marketing campaigns. While H&M argues it's proactively managing inevitable industry changes, including by working with models
What Happened to Pat McGrath Labs?
Pat McGrath is widely regarded as one of the most influential makeup artists of all time. Known simply as “Mother” to some in the industry, she’s been behind some of the most memorable runway beauty moments for decades. In 2015, she launche
Is Forever 21 Shein's Biggest Victim Yet?
Once a dominant player in fast fashion, Forever 21 recently filed for bankruptcy for the second time in six years, marking the likely end of its run as a physical retailer. The chain, known for introducing ultra-affordable, trend-driven clo
Can You Sell Sexual Wellness Without Sex?
In the 2010s and early 2020s, a new generation of sexual wellness companies selling sex toys, massage oils and other bedroom aides broke taboos by championing pleasure and redefining sex as wellness. Startups such as Hanx and Playground, of
Can Farfetch Be Fixed?
Once hailed as a pioneering platform for online luxury, Farfetch is now undergoing a dramatic operational overhaul. The South Korean e-commerce giant Coupang acquired the luxury marketplace in 2023, rescuing it from near-bankruptcy. Since t
Why Can’t Fashion Fix Its Labour Exploitation Problem?
The revelation this year of child labour in India’s cotton fields and modern-day slavery in Taiwanese garment factories is the latest scandal concerning worker treatment in fashion’s supply chain. New abuses keep emerging despite efforts by
Can Kering Fix Gucci?
Gucci has long been the shining star of Kering’s luxury portfolio, but the brand's recent struggles have exposed weaknesses in the conglomerate’s position. Gucci’s sales plummeted 24 percent in the fourth quarter of 2024, dragging Kering’s
Can Estée Lauder Win Over the Modern Beauty Consumer?
Estée Lauder was long celebrated as a pioneer in prestige beauty, building a global empire on the strength of family legacy, innovative product lines, smart acquisitions and a high-touch in-store experience. However in recent years, the com
Fashion’s M&A Market is Heating Up
After a prolonged slowdown, fashion’s M&A market is springing back to life. A combination of falling interest rates, shifting investor sentiment and optimism around economic policy has fuelled a wave of early 2025 deals. Within the first fe
How to Future-Proof Your Fashion Career in 2025
The fashion workplace is evolving, shaped by a wave of technological advancements, leadership changes, and cultural dynamics. For many employees, adapting to these changes has become a challenge, while employers must navigate how to foster
The Evolving Art of Brand Collaborations
Brand collaborations were once rare, highly anticipated events that generated significant buzz. But as they have become more frequent, the challenge lies in creating partnerships that genuinely resonate with consumers and cut through the no
How to Choose a PR Agency
Public relations in fashion has transformed drastically from securing magazine features to managing 360-degree brand storytelling. PR agencies now navigate everything from influencer partnerships to event management, social media strategies
BoF’s Top Stories of 2024
Background: As the year comes to a close, BoF’s executive editor Brian Baskin and senior correspondent Sheena Butler-Young look back on some of their favourite articles from 2024. The stories include topics that dominated industry conversat
