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Welcome to The Debrief, a new weekly podcast from The Business of Fashion, where we go beyond the glossy veneer and unpack our most popular BoF Professional stories. Hosted by BoF correspondents Sheena Butler-Young and Brian Baskin, The Debrief will be your guide into the mega labels, indie upstarts and unforgettable personalities shaping the $2.5 trillion global fashion industry. Hosted on Acast. See acast.com/privacy for more information.
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Why Nike Can’t Find Its Next Hit
For years, a coveted pair of Air Jordans could send sneaker fans into a frenzy. But when Nike brought back the black-and-blue Air Jordan 1 Royal this month, the response was muted — days after release, the shoe was still available in severa
The Generation Fashion Forgot
Fashion has long been obsessed with youth, treating young shoppers as both trendsetters and the engine of growth. Yet brands including Evereve, Ulla Johnson, Frances Valentine and Poppy & Peonies are finding opportunities in catering to wom
Who’s to Blame for Bad Customer Service?
A $15,000 mechanical bird named Molly has become an unlikely flashpoint for retail. After pop star Kelly Clarkson accused Brooklyn boutique Art of Play of treating her “like Julia Roberts’ character” in Pretty Woman, the dispute ignited a m
The Verdict on Luxury Fashion’s Designer Reset
Fashion's biggest wave of creative-director musical chairs is now a year or so in, and the early read is starting to emerge. Over a dozen major houses have brought in new leadership, and while the broader luxury market is still sluggish, th
Luxury’s Italian Supply Chain Reckoning Isn’t Over
In 2024, Milan prosecutors uncovered sweatshop-like conditions within the Italian supply chains of major luxury brands, revealing that workers faced degrading living conditions, low pay, and 15-hour workdays. Nearly two years later, despite
Fashion’s Latest Obsession: The Grocery Store
Fashion brands have long used cafes, restaurants and hospitality to sell a broader lifestyle. Increasingly, they’re looking to a less obvious partner: the gourmet grocery store. From branded smoothies and limited-edition tote bags to run cl
Can Fashion Sell a New Generation on Trade Jobs?
Behind every luxury handbag, bespoke suit and couture gown lies an intricate value chain powered by skilled artisans. But as master craftspeople retire without successors, fashion faces a growing shortage of skilled workers — US tailoring e
Has Fashion Had Enough of AI?
For many shoppers, fashion is now experienced primarily through a screen — discovered on social media, watched on runway livestreams and purchased from a product photo. Fashion critic Eugene Rabkin argues in his new book that this shift has
Who's Winning Beauty's H1 Reckoning
Beauty has long been one of the industry’s most reliable growth engines — fragrance boomed post-pandemic, prestige beauty held up better than other categories, and value-driven brands like e.l.f. proved that sharp pricing and marketing coul
Why Upcycling Is Suddenly Everywhere in Fashion
For a long time, upcycling sat on the fringes of the fashion industry, a tactic used primarily by small independent designers, niche sustainability labels and in one-off capsule collections. That's changing. At Paris Couture Week this sprin
The Influencer Follower-Count Era Is Ending
For years, follower count was the clearest shorthand for a creator's value — more followers meant more reach, more brand deals, more money. But social media doesn't work that way anymore. TikTok's For You page, Instagram's suggested posts a
What the Best Fashion Stores Get Right
For much of the last decade, fashion brands and retailers were fixated on making shopping as seamless as possible — endless product online, algorithmic recommendations, next-day delivery. But after years of digital sameness, something more
The Fashion and Beauty Companies Everyone Wants to Work For
What makes a fashion or beauty company a truly desirable place to work? BoF’s second annual ranking of the industry’s most sought-after employers looks beyond brand recognition to examine what workers value — and where companies’ reputation
Why Everyone's Reading Clothing Labels Again
Fabric content used to be a niche sustainability conversation. Now it's a mainstream health one, driven by the same scrutiny shoppers already apply to what they eat and put on their skin — searches for "natural fibre" are up over 100 percen
Is Fashion School Still Worth It?
For decades, institutions like Central Saint Martins, Parsons and Institut Français de la Mode have launched some of fashion's most successful careers. But, today's graduates are entering a more competitive industry grappling with slower gr
The Anti-Unicorn Playbook That Beat Fashion's DTC Boom
In 2016, the global retail landscape was dominated by successful direct-to-consumer (DTC) disruptors like Everlane, Glossier, Allbirds and Outdoor Voices. Backed by hundreds of millions of dollars in venture capital, they prioritised rapid
Luxury’s New Reality
Luxury's post-pandemic boom is over. Growth has slowed, shoppers are pushing back on years of price increases and many brands are struggling to convince customers they're still worth the premium. Drawing on BoF's 2026 State of Luxury report
How Nike Built the Biggest World Cup Campaign Ever
The 2026 World Cup marked an unprecedented milestone for global football, expanding to 48 teams playing over 100 matches across the US, Canada and Mexico. In this special episode of The Debrief, Nike’s vice president of global brand managem
Why Activewear Consumers Are Looking Beyond Lululemon
For more than a decade, activewear shoppers largely looked to Lululemon and Nike. But as the post-pandemic boom cools and growth becomes harder to find, a new crop of brands is gaining traction. Smaller labels like SetActive, 437 and Oner A
How Books Became Fashion’s Latest Status Symbol
Fashion’s book obsession is no longer subtle. What started as the occasional literary reference has become a broader wave of book clubs, salon-style events, campaign imagery and products designed to signal that a brand — and its customer —
Fashion's Ozempic Reckoning
The rise of GLP–1 drugs, such as Ozempic and Wegovy, is forcing fashion and beauty companies to rethink everything from sizing and fit to product development. With one in eight Americans having tried a GLP–1 medication, brands are grappling
A Message to Listeners
The Debrief podcast is taking a short break and will be back in 2 weeks. Hosted on Acast. See https://acast.com/privacy for more information.
Inside The Swatch X Audemars Piguet Global Frenzy
In May, sleeping bags lined pavements and police barriers went up outside Swatch stores from Times Square to Dubai. The object of this global hysteria was not a piece of high-end mechanical art, but the "Royal Pop" – a $400 pocket watch col
Why Are So Many Brands Faking Scandals?
The beauty industry is currently contending with marketing saturation, compounded by an overcrowded content ecosystem in which traditional metrics like follower counts and comments are often distorted by bots. To combat this, brands are tur
Why People Hate AI
Since the earliest days of tools like ChatGPT and Claude, industry conversations have been marked by a tension between excitement around speed and efficiency alongside deep-seated fears of job loss, creative dilution and concerns about its
Why Some Retailers are Ignoring the Internet
For years, the fashion industry operated under the assumption that digital scale was the right path. However, the "growth-at-all-costs" model is currently fracturing as luxury giants grapple with soaring customer acquisition costs and a log
Why Luxury Still Can’t Find Its Way Out of the Slump
Luxury entered 2026 with hopes that new creative directors and signs of stabilisation would finally help the sector turn a corner. Instead, the latest round of earnings has raised bigger questions about what growth now looks like for the in
Nike’s Reality Check
When Elliot Hill returned to Nike as chief executive in October 2024, he was tasked with reversing one of the most significant slumps in the company’s history. The business had lost momentum with both investors and consumers and his strateg
Can H&M Prove Sustainability is a Growth Engine?
In March, H&M released financial results alongside its annual sustainability report, presenting two seemingly contrasting narratives. The company reported a 34.6 percent reduction in emissions from 2019 levels and also noted that 91 percent
The Retailer That’s Obsessed With AI
For years, Revolve was fashion retail’s byword for influencer marketing, particularly around its over-the-top Coachella event. But as the Instagram aesthetic matures and the cost of human-led marketing rises, the company is pivoting. The ne
