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What European Luxury Can Learn From American Fashion
For years, European luxury brands set the pace in fashion, while American labels were often dismissed as overly commercial and too broadly distributed to compete at the highest end of the market. But that balance is shifting. As many Europe
Why Fragrance Is Fashion’s Newest Digital Frontier
Fragrance is booming, but the way consumers discover and buy scent is changing fast. While scent has traditionally relied on in-person testing, more than half of fragrance purchases in the US now take place online. As department stores decl
How Oil Shock Fears Are Rippling Through Fashion
As conflict between the US, Israel and Iran escalates, the threat to shipping through the Strait of Hormuz has pushed energy prices sharply higher. That matters to fashion far beyond the pump: oil and natural gas helps power factories, move
How Fashion Picks Its Hip Hop Style Icons
Hip-hop has served as a primary pipeline for fashion’s entry into pop culture for decades, transitioning from organic street-level references to high-stakes global partnerships. Brands have historically leaned on a select group of superstar
Tariffs Are Down, But Uncertainty Is Back
Nearly a year after President Donald Trump’s “Liberation Day” tariffs sent shockwaves through the fashion industry, the Supreme Court ruled he did not have authority to impose the sweeping levies. For an industry that imports billions of do
How Dior and Chanel Are Winning Back Aspirational Shoppers
After raising prices aggressively during the post-pandemic boom, luxury brands are now confronting slower growth and a shrinking aspirational customer base. According to Bernstein, average luxury price hikes reached 36 percent between 2020
How Fashion Brands Are Winning the Winter Olympics
While the Olympics remain one of the world’s biggest sporting stages, they are also one of the most tightly controlled marketing environments. Rules limit how sponsors can interact with athletes and advertise during the Games. As a result,
The New Rules for Influencer Marketing
Influencer marketing in 2026 is a different beast. Once dominated by follower counts and splashy sponsored posts, the sector is now shaped by richer performance data, new monetisation models and growing consumer scepticism toward overt sell
Making Sense of Fashion’s Brutal Job Market
Across fashion, companies that once embraced remote or hybrid work are increasingly pushing employees back into the office, with some moving towards four or even five days a week. At the same time, competition for jobs, particularly at entr
Have Sneakers Lost Their Cool?
Sneakers have driven growth for the sportswear industry for decades, in recent years accelerated by the pandemic and work-from-home culture. However, a recent Bank of America report sparked debate by suggesting the sneaker boom may be neari
Saks’ Bankruptcy and the Future of Luxury Retail
Saks’ bankruptcy was widely expected, yet still felt like a shock to the fashion system. The department store giant’s Chapter 11 filing outlines $1.75 billion in restructuring finance and $3.4 billion owed to as many as 25,000 creditors – i
Inside Beauty’s 2026 M&A Pipeline
2026 opens with real movement in beauty deals. As first reported by The Business of Beauty, Estée Lauder is exploring a packaged sale of Too Faced, Smashbox and Dr. Jart to free up cash and refocus the portfolio. Who’s next? Colour fatigue
The Themes That Will Define the 2026 Fashion Agenda
BoF and McKinsey’s annual State of Fashion report finds the industry entering 2026 with caution: 46 percent of executives expect conditions to worsen, citing geopolitics, macro volatility and the risk of shoppers pulling back. Yet there is
The Sneaker of the Year 2025
Choosing “sneaker of the year” has rarely been this contentious. In 2025 the debate has splintered opinion between incumbent players like Nike and contenders from Vans, Converse and New Balance as consumers test the field. Whilst Nike’s sha
What Happens When Women Lead
Collectively, Clare Waight Keller and Maria Cornejo have over two decades of experience in the fashion industry. Waight Keller’s impressive career includes roles at Givenchy, Chloé and Gucci — and today, she serves as creative director at U
5 Big Questions About Luxury
Luxury’s most eventful year in some time is closing with a bang. From Prada’s Versace acquisition to Matthieu Blazy’s debut Chanel Métiers d’Art collection, seismic industry developments are landing on an almost daily basis. In this episode
Is This the Year Discount Mania Finally Ends?
As the holiday shopping season approaches, consumer sentiment is slumping, yet spending is bifurcated – the top end keeps buying while the bottom 80 percent is more cautious. With Black Friday looming, brands are recalibrating promotions ar
Can Fashion Still Meet Its Climate Promises?
As COP30 gets underway in Belém, a port city on the edge of the Brazilian rainforest, the mood is sober. A decade after the Paris Agreement was adopted internationally to limit global warming, many of the world’s largest fashion companies h
Why Is Everyone Obsessed With Accessories?
Colourful charms, Labubu-laden handbags and a ring on every finger – accessories sales are booming. A surge of necklace stacks, playful rings and quirky charms is being driven by Gen Z’s push for personal style, using add-ons to customise m
The Human Cost of Trump's Tariffs
In late August, the US doubled duties on Indian goods to 50 percent, in what President Donald Trump described as a punishment for India’s purchases of Russian oil. Brands reacted immediately, postponing or cancelling orders and leaving fact
Would You Let AI Shop for You?
A new wave of AI shopping agents has emerged as Big Tech and start-ups alike vie for dominance of this new market. OpenAI, Google and Perplexity are experimenting with search-to-checkout, while fashion-specific entrants like Vêtir, Phia and
Does Fashion Still Know What Women Want?
This fashion month, models walked the tightrope between fantasy and function. On the runway, spectacle was dialled up to 100: Alaïa’s armless “straitjacket” dress, Margiela’s metal mouthpieces, and Jean Paul Gaultier’s naked male body print
Can a Shop Truly Be a “Third Place”?
Retailers are racing to repackage shops as “third places” — low-pressure spaces to linger between home and work — as post-pandemic footfall softens and social isolation rises. Sociologist Ray Oldenburg’s original idea centres on civic, low-
Sports x Fashion: Who’s Really Winning?
From team-branded fashion shows to tunnel-walk capsules and luxury watch deals, sport and fashion are converging at speed. The NFL has rolled smaller licensing tie-ups into marquee partnerships, while the WNBA is emerging as a fertile groun
Can Gen-Z Beauty Brands Grow Up?
Brands like Bubble, Starface and Byoma rode TikTok-native aesthetics to win Gen-Z hearts and Sephora shelf space with plush mascots, playful stickers and sensorial jelly textures. Founders close in age to their audience moved fast, crowd-so
Gen Z Isn’t Buying Luxury’s Story
Luxury is struggling to connect with Gen Z, a cohort raised on TikTok and YouTube who research before they buy, shop vintage and resale as a first stop, and question whether soaring prices match product quality. While Millennials fuelled th
The Great Fashion Reset: Can New Designers Still Build a Business?
Department stores and major e-tailers once incubated new labels with consistent buys and patience; today those channels are shrinking or unstable. Social platforms still create viral moments, but conversion is patchy and fast-fashion copyca
The Great Fashion Reset: Can Designer Debuts Revive Luxury?
This fashion month arrives after years of post-pandemic boom giving way to a sharp slowdown in luxury demand. Weaker consumer confidence in China, pressure on aspirational shoppers and a wave of price hikes have left many brands struggling
What Went Wrong at Ssense
Ssense’s bankruptcy filing makes it the latest in a long line of online luxury retailers to find itself on the brink. In an internal memo, Ssense co-founder and CEO Rami Atallah blamed US tariffs for creating an “immediate liquidity crisis.
How Basketball Sneakers Got Their Groove Back
Performance basketball shoes have long been embedded in fashion culture, from the iconic Air Jordans of the 1990s to the stylised sneakers worn in NBA tunnel walks. But over the last decade, interest in basketball shoes waned as sneakerhead
