Consumer Insights Best Practices | Katie Kaylor, Global CMI Foresight, Mars Food

Are you placing your consumers at the center of everything you do? The right sources, tools, and practices are crucial for a comprehensive understanding of consumer behavior. Katie Kaylor (linkedin.com/in/katie-kaylor-064a252)of Mars Foods joins the pod to discuss how to effectively conduct consumer insights in an ever-changing industry.
Highlights include:
• The clear benefits of using multiple sources (and the role of AI)
• How to analyze data effectively and quickly
• How to be more proactive to anticipate business - and consumer - needs
• Why cross-functional collaboration matters more than ever
• The importance of staying ethical
• and more!
Are you more of a visual learner? Check out the full webinar (tastewise-1.wistia.com/medias/knipgcl5lx), complete with slides.