How to tell the difference between a fad and a trend | Miriam Aniel, Head of Content @ Tastewise

We hear the word "trending" a lot in our industry, but what actually constitutes a trend? How can you tell if something is here to stay, or just a 'flash in the pan'? Miriam and Ron talk about the difference between a fad and a trend, and how businesses can use data on trends to their advantage.