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The Futur with Chris Do

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The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development. These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we--the listener--learn from it all. Visit thefutur.com/podcast for show notes and additional information from each episode.

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  1. Selling the Cost of Doing Nothing w/ Charlotte Lloyd | Ep 458

    Most sellers think they lose deals to a better competitor. Charlotte Lloyd says the real winner is usually no decision at all, and it happens because nobody ever priced out what staying the same costs. She and Chris get into the difference

  2. How to Buy Back Your Time w/ Chris Do | Ep 457

    Every service business hits the same wall: finite units of time and energy. Chris Do’s fix is not working harder, it is moving units of time off his own plate to someone less expensive, starting with the work that needs no taste. Filing rec

  3. You're Not Underpaid, You're Afraid w/ Nidhi Tewari | Ep 456

    Most creatives think their pricing problem is a pricing problem. Nidhi Tewari, LCSW and author of Working Well, says it starts much earlier, in the messages you absorbed about whether this career was ever going to pay. She and Chris trace h

  4. Positive Thinking Never Sticks w/ Dr. John Demartini | Ep 455

    At twenty-eight, Dr. John Demartini took 300 best-selling books on positive thinking, underlined every positive word, compiled 2,000 index cards, then chanted them 108 times a day for two years while monitoring seven areas of his life four

  5. Your Betrayal Works for You w/ Dr. John Demartini | Ep 454

    A woman still resents the friend who broke her trust years ago. The story she tells about it is that people tear you down when you shine too bright. Chris Do hands the room to Dr. John Demartini, who runs his method on her live and in front

  6. Going Viral Won't Build Your Brand w/ Chris Do | Ep 453

    There's a version of Hawk Tuah Girl in every algorithm feed: one clip, one accident, one viral moment that turns into an identity overnight. Chris Do says that's not a strategy, it's luck, and luck runs out. What actually holds up over year

  7. The Truth Behind Scroll-Stopping Thumbnails w/ Brittney Carlini | Ep 452

    Brittney Carlini taught herself Photoshop to make thumbnails for her husband's YouTube channel because they couldn't afford to hire anyone. Now she builds tension into every frame she designs, a bar of soap forged from steel, a jet-powered

  8. Why Your Copy Isn't Converting w/ Joanna Wiebe | Ep 451

    Joanna Wiebe invented conversion copywriting, and after eight years of barely-there YouTube growth, she grew her channel 3,000% in three months. She demonstrates the problem-agitate-solution and desire-obstacle-solution frameworks live with

  9. Why AI Can't Teach Taste w/ Brooke Hopper | Ep 450

    Brooke Hopper is Adobe’s first Senior Principal Designer, and one of the people building Firefly from the inside. She tells Chris why Adobe licenses every image it trains on and pays the artists behind it, why she still gets bad results out

  10. Know When to Quit w/ John Lee | Ep 449

    John Lee went from selling prawn crackers and used game cartridges as a teenager to closing property deals with none of his own money, and eventually building a career across real estate, sales training, social media, and AI. In this conver

  11. Scaling A Solo Creative Business w/ Matt Essam | Ep 448

    Matt Essam, author of The Creative Studio Roadmap, joins Chris Do for a live episode recorded in front of a studio audience to break down the pillars of turning a solo creative business into one that scales: differentiation, communication,

  12. Stop Studying, Start Learning w/ Justin Sung | Ep 447

    Dr. Justin Sung was a practicing physician before he became one of the most-watched learning coaches online, and in this conversation he takes apart the biggest myth people believe about how they learn: that everyone has a fixed "learning s

  13. Perfectionism Is Killing Your Brand w/ Matt Gray | Ep 446

    Matt Gray built and exited companies, grew audiences into the millions across three ventures, then turned that same systems thinking toward his own personal brand and scaled it to over 3 million followers. In this conversation, Matt walks C

  14. The Psychology of Personal Style w/ Kimberly Parry | Ep 445

    Chris Do welcomes stylist and archetypal coach Kimberly Parry to explore the deep connection between clothing, confidence, and identity. Parry walks through her Succeed with Style framework, the psychology behind why people sabotage a new l

  15. The 3 Rules of Personal Branding Nobody Tells You w/ Chris Do | Ep 444

    Most people build a brand around what they do. Chris Do says that's exactly why no one remembers them. In this episode, Drigo sits down with Chris to dig into the philosophy behind his new workbook, Unbland Yourself, and what it actually ta

  16. How to Sell Your YouTube Channel w/ Tyler Chou | Ep 443

    Tyler Chou spent nearly 20 years as a Hollywood attorney at Disney, Buzzfeed, and Skydance before a midlife crisis and a layoff pushed her into the creator economy. Now she's the legal strategist behind some of the most valuable creator-led

  17. How Social Media and Passion Sold $60M in Cars w/ Chau Nguyen | Ep 442

    Chris's cousin, Chau Nguyen, was one of the first guests ever on this podcast. Now he's back, nearly a decade later, with a different kind of company. After exiting Campus Special for $20 million and watching his VC-backed follow-up fail, C

  18. The Pricing Conversation You Keep Avoiding w/ Chris Do | Ep 441

    Most creatives wait until the very end of a sales conversation to bring up price. By that point, they've been half-present the whole time, one ear on the client and the other on the clock, trying to find the right moment that never comes. C

  19. How to Attract What You Want w/ Jodie Cook | Ep 440

    What happens when two people who've both manifested real results sit down to compare notes? Chris and Jodie Cook dig into the mechanics of manifestation; not as a spiritual exercise, but as a practical framework for getting what you want wi

  20. How to Close Clients as the Underdog w/ Chris Do | Ep 439

    In this episode Chris breaks down one of the most studied sales moments in sports history: how Nike's Sonny Vaccaro walked into a room as the clear underdog and walked out with Michael Jordan's signature. Using scenes from the film Air, Chr

  21. How to Niche Down and Grow Your Business w/ Matt Lakajev | Ep 438

    Matt Lakajev is back. His first appearance on The Futur was a hit, and this time he brings a complete framework for one of the most common creative business problems: niching down. Not the vague "pick a niche" advice that floats around onli

  22. How to Stop Drifting and Find Focus w/ Jule Kim | Ep 437

    Chris Do and Jule Kim sit down to talk about the one question most people avoid asking themselves: what are you actually supposed to be doing with your life? Jule is a coach who has spent years watching clients struggle to answer this, and

  23. How to Become the Authority in Your Space w/ Matthew Byrd | Ep 436

    Most experts are invisible. They've put in the work, they know their field cold, and nobody has heard of them. Matthew Byrd built his authority from an entry-level position in land surveying to founding a global industry conference, and the

  24. Why "Faking It" Kills Your Personal Brand w/ Chris Do | Ep 435

    Chris Do identifies the invisible distance between who a creator is and who they present to the world, a phenomenon he calls the authenticity gap. He explains that performing for acceptance rather than showing up authentically leads to crea

  25. How To Become World-Class At Anything w/ Jodie Cook | Ep 434

    Most people think they're world-class. Most people are wrong. In this conversation, Chris sits down with Jodie Cook, entrepreneur, powerlifter, and author, to break down what it actually means to operate at the very top of any field, and wh

  26. Leading the Client Journey w/ Mikon van Gastel | Ep 433

    Chris Do speaks with Mikon van Gastel about the critical gap between being a design practitioner and a strategic business leader. Van Gastel, co-founder of Sibling Rivalry, shares insights on how to "lead the witness" during pitches, the sh

  27. Build a Business You Love w/ Marie Forleo | Ep 432

    In this episode, Chris Do speaks with entrepreneur and #1 New York Times Best Selling author Marie Forleo about designing a business and life centered around joy and fulfillment. Marie unpacks the dangers of a scarcity mindset and explains

  28. 6 Skills That Make Creatives Irreplaceable w/ Chris Do | Ep 431

    This episode explores the growing anxiety creatives feel around AI and reframes the conversation toward long-term relevance and value. Chris Do breaks down six high-income creative skills that AI cannot replace, emphasizing that these are n

  29. Why Process is Better Than AI w/ Scott Clum | Ep 430

    Chris Do sits down with artist and designer Scott Clum to explore the evolution of snowboard and skate culture's visual language. In an era increasingly dominated by AI and push-button gratification, Clum champions the tactile, utilitarian

  30. Personal Brand vs Reputation w/ Matt Essam | Ep 429

    In this continuation of their dialogue, Chris Do and Matt Essam tackle the confusing distinctions between having a personal reputation and building a true personal brand . Many creative professionals experience internal resistance when cons

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