Personal Brand vs Reputation w/ Matt Essam | Ep 429
Mittwoch, 22. April 2026 · 21 min
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Shownotes
In this continuation of their dialogue, Chris Do and Matt Essam tackle the confusing distinctions between having a personal reputation and building a true personal brand . Many creative professionals experience internal resistance when considering a personal brand, often fearing the required effort or doubting the return on investment . Chris breaks down why audience size does not inherently equal income and reveals the unique advantages of a strong personal brand, such as the ability to jump verticals and command higher value . Listeners will walk away with a clear framework to determine if they are ready to commit to the long-term work of discovering and amplifying who they truly are.
Timestamps:
() - Intro
() - Content strategy and sharing
() - Audience size versus income
() - Reputation versus personal brand
() - Industry positioning and jumping verticals
() - Disadvantages of personal branding
() - Social media as the new resume
() - Resistance as a sign of purpose
() - Overcoming the fear of pursuing art
() - Becoming more of yourself
Listen to the first part of this episode with Matt Essam:
Spotify:open.spotify.com/episode/5xbmmd2wQTnr1c1DklNPJ…
Apple Podcasts:podcasts.apple.com/us/podcast/make-reputation-…
Check out today's guest, Matt Essam:
Instagram: (hey-jay.com)instagram.com/matt_essam/?hl=en
LinkedIn: uk.linkedin.com/in/mattessam
Website: mattessam.co.uk/ (mattessam.co.uk)
Check out The Futur:
Website: thefutur.com/ (thefutur.com)
Courses: thefutur.com/shop (thefutur.com/shop)
Linkedin: linkedin.com/company/the-futur/… (linkedin.com/company/the-futur)
Podcasts: thefutur.com/podcast (thefutur.com/podcast)
Instagram: instagram.com/thefuturishere/… (instagram.com/thefuturishere)
Facebook: facebook.com/theFuturisHere/… (facebook.com/theFuturisHere)
X : x.com/thefuturishere (x.com/thefuturishere)
TikTok: tiktok.com/@thefuturishere… (tiktok.com/@thefuturishere)
Youtube: youtube.com/thefuturishere… (youtube.com/thefuturishere)
Check out Chris Do:
LinkedIn: linkedin.com/in/thechrisdo/… (linkedin.com/in/thechrisdo)
Facebook: facebook.com/BizOfDesign (facebook.com/BizOfDesign)
Instagram: instagram.com/thechrisdo/… (instagram.com/thechrisdo)
X: x.com/thechrisdo (x.com/thechrisdo)
TikTok: tiktok.com/@thechrisdo (tiktok.com/@thechrisdo)
Threads: threads.net/@thechrisdo (threads.net/@thechrisdo)
Behance: behance.net/chrisdo (behance.net/chrisdo)
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