Overcoming the Brand Identity Crisis w/ Tinna Loaiza | Ep 425
Mittwoch, 25. März 2026 · 19 min
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Shownotes
Chris Do sits down with brand identity expert Tinna Loaiza to explore why many creators feel disconnected from the businesses they have built. Tinna shares her journey of growing a faceless Instagram account to 400,000 followers before transitioning into a more authentic personal brand. They discuss a practical framework for shedding external expectations and "removing the pieces" of your identity to find clarity and professional fulfillment.
Timestamps
() - Intro
() - Meet Tinna Loaiza and her marketing background
() - Building a faceless brand to 400,000 followers
() - Why we struggle to be ourselves in business
() - The "Silhouette Collage" exercise for identity
() - Recognizing signs of professional resentment
() - Steps to pivot into a new creative venture
() - Defining your minimum viable window for growth
() - How to package and test a new service offer
() - Content strategy: The 90-day implementation phase
() - Overcoming the pressure to fit a "polished" version
Check out today's guest, Tinna Loaiza:
LinkedIn: (linkedin.com/in/drjohndemartini) (linkedin.com/in/moismai) (linkedin.com/in/richardvanderblom)linkedin.com/in/tinnaloaiza
Instagram: instagram.com/tinnaloaizaofficial
Website: (instagram.com/danmartell/?hl=en) (instagram.com/drigo_who/?hl=en) (instagram.com/mosaidshow/?hl=en) (instagram.com/jrfo/?hl=en) (instagram.com/drjohndemartini/?hl=en) (instagram.com/moismai/?hl=en) (richardvanderblom.com)tinnaloaiza.com
Check out The Futur:
Website: thefutur.com/ (thefutur.com)
Courses: thefutur.com/shop (thefutur.com/shop)
Linkedin: linkedin.com/company/the-futur/ (linkedin.com/company/the-futur)
Podcasts: thefutur.com/podcast (thefutur.com/podcast)
Instagram: instagram.com/thefuturishere/ (instagram.com/thefuturishere)
Facebook: facebook.com/theFuturisHere/ (facebook.com/theFuturisHere)
X : x.com/thefuturishere (x.com/thefuturishere)
TikTok: tiktok.com/@thefuturishere (tiktok.com/@thefuturishere)
Youtube: youtube.com/thefuturishere (youtube.com/thefuturishere)
Check out Chris Do:
LinkedIn: linkedin.com/in/thechrisdo/ (linkedin.com/in/thechrisdo)
Facebook: facebook.com/BizOfDesign (facebook.com/BizOfDesign)
Instagram: instagram.com/thechrisdo/ (instagram.com/thechrisdo)
X: x.com/thechrisdo (x.com/thechrisdo)
TikTok: tiktok.com/@thechrisdo (tiktok.com/@thechrisdo)
Threads: threads.net/@thechrisdo (threads.net/@thechrisdo)
Behance: behance.net/chrisdo (behance.net/chrisdo)
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