How I'd Turn One Event Into $2.5 Million | Ep 1000

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Dr. Zyad bought an 18-year-old concierge medicine practice and grew it from $1.8M to $3M in 18 months with $600K in profit. But after losing $55K on a bad marketing agency, marketing is still the bottleneck standing between him and his $15M goal. In this episode of Scale or Fail, Alex explains why most physicians never scale and lays out the referral and event-based system that could bring in a year's worth of revenue from a single event.

In this episode
00:00 Dr. Zyad’s concierge medicine practice
03:11 Building a referral offer worth talking about
06:10 Patient’s wow moments and the 90-day ask
08:21 Newsletter CTA and quarterly giveaway
10:10 Current sales process breakdown
13:11 Event-based lead generation playbook
17:23 One-day workshop funnel with Meta ads
22:28 Scaling roadmap review and next steps

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DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.