You Don’t Have a Lead Problem. You Have a Traffic Problem | Ep 954

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Adding friction to a sales funnel filters out unqualified leads, but it won't solve the growth problem. In this Q&A, Alex Hormozi helps two business owners attract high-quality leads and boost ROI without increasing unqualified traffic. Using targeted ads, smart content strategies, and high-value lead magnets will drive the right traffic and increase conversion rates significantly.

In this episode
00:00 When traffic isn’t the problem, but acquisition
04:11 Crafting content that drives higher quality leads
05:56 How to utilize Meta and YouTube ads to increase traffic
09:11 Achieving a higher ROI with LinkedIn and cold email strategies
13:08 Creating high-value lead magnets to better qualify leads
14:45 Using the calculator close strategy to boost conversions

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