- wöchentlichErscheinungsrhythmus
- 14 mintypische Länge
- 10. Feb. 2019letzte Folge
Solopreneurship by the numbers.
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EP63: You'd have to work hard to kill this business.
Businesses have inertia. That means they're hard to get moving, but it also means it's hard to stop them once they're rolling.
EP62: A message to the spouses and partners of aspiring entrepreneurs.
I've had multiple conversations with new business owners whose spouses are worried (and occasionally antagonistic) about the time and money they're investing in the new venture. This episode is a note just for that concerned spouse.
EP61: "I made this for you. Do you want it?"
I stole that line from Seth Godin's new book, "This is Marketing." That one phrase -- "I made this for you. Do you want it?" -- captures so much about what it takes for new (and established) business owners to get out of their heads and int
EP60: A class for new coaches -- when to hire someone to do work for you, when to do it yourself, and when to hire a coach to guide you.
I've been teaching some class to new (and new-ish) life coaches. In this episode of the show I pulled a 15-minute segment out of one of the classes where I talked about how new coaches should think about spending time versus spending money
EP59: Discounts? Bonuses? None of the above?
Let's talk about the psychology offering discounts, bonuses, or neither in our sales process.
EP58: Two kinds of goals, two kinds of goal tracking.
How to use goals whose outcome you can control completely to achieve goals you can only influence with your effort.
EP57: The market isn't saturated. There isn't too much competition. You're not behind. It's not "too late."
This is your reminder to ignore anyone (including yourself) who might say "It's too late. The market is saturated. There's too much competition. Everyone who is going to succeed already succeeded."
EP56: Beware of false financial finish lines.
Some of your long term income and savings goals may be false financial finish lines. Episode 56 talks about making sure you're on the right track for the right reasons.
EP55: I hired three new people. It's going great. So why am I so anxious?
I've hired three new team members and they're doing a great job. This is great news, so why am I so anxious?
EP54: The numbers are neutral. Our thoughts about the numbers are not neutral.
If you show ten different business owners the same set of financials, you'll get ten different opinions about what the numbers mean. This is proof that the numbers are neutral -- they only get their meaning from us. Episode 54 explains why
EP53: Go where your people are.
I went to a six-day life coach training this week. The content was amazing, the connections and conversations were even better. There's nothing like getting into the same physical space as your ideal clients, spending quality time, and buil
EP52: A specialization lesson from my double root canal.
This week I had the pleasure of a double root canal. During the procedure -- under the influence of all the drugs -- my mind naturally turned to marketing.
EP51: Why you should challenge your basic assumptions for the sake of improved client experience.
Last week I told you to set rules and guidelines for how you deliver your service. This week's message is to keep your mind open and change those rules when you realize they're built on faulty assumptions.
EP50: Why the rules and boundaries you put in place for client work protect your clients more than you (and that's a good thing).
I have a few rules (maybe more like best practices) I use in my service to ensure high quality and limit mistakes. On occasion I've broken those rules with the idea that I'm helping the client out. The reality is when you break the rules th
EP49: If you're struggling in your expertise-driven business (ie coaching or consulting), it's probably because you don't have expensive products and services.
If you're a coach or consultant you need to have a high-four or low-five figure offering for your clients to buy. If you don't, you'll struggle to create sustainable cash flow. Episode 49 explains why.
EP48: Action, Observation, Simplification, Documentation, Delegation
This week I've been listening to a book called 'Work the Process' that reminded me that our lives and businesses are a system of systems. In this episode I share the system I've used to delegate some of the most complicated tasks in my busi
EP47: Service, specialization, and pushy upsells: a sprinkler repair story.
This is the story of two sprinkler repair guys named Carl and Tyler. Each takes a very different approach to selling, and they get drastically different results.
EP46: Would you be willing to do 274 grunt-work projects for the chance to work on one dream project?
This week I met a film maker who described is career to me as "roughly 800 projects I wasn't very excited about and three dream feature films." That's approximately 274 projects he wasn't excited about for the chance to work on three he lov
EP45: Why it's so important to understand your entrepreneurial personality type.
This week I found out I'm not a Visionary, and that's okay.
EP44: How to re-focus on the small set of activities that drive the majority of your success.
It's way too easy to lose sight of (or just plain forget) the few strategies, tactics, and activities that have created disproportionate results in our business. Episode 44 helps us remember and re-focus on what really matters.
EP43: Why you should be skeptical of claims that it doesn't work anymore (whatever it is).
Sometimes clients tell me they've heard something "isn't working anymore." "People are tired of courses." "Email marketing doesn't work." Episode 43 explains why you need to maintain healthy skepticism when anyone is telling you something d
EP42: The CFO's perspective on why, when, and how to raise your coaching prices.
A friend of mine has been under-pricing his coaching. Instead of just repeating the easiest business advice there is ("Raise your rates!"), we talked through the psychology of under-pricing and the way to right-price his services. Episode 4
EP41: How to figure out how much you can afford to spend on marketing.
Your goal (and mine) should be to steadily and profitably increase the amount we spend on marketing. But there's no simple calculation that will tell you exactly what you can afford to spend. Episode 41 talks about how you can use quantitat
EP40: How niche selection shows up in your business financials.
Usually marketing and business coaches are the ones talking about niche selection, but today it's the CFO who has a few things to say about why pursuing the right niche is so important.
EP39: Why bank balances do and don't matter to your cash flow management.
Your bank balances give you some important information about your business finances, but they're just a small part of the true picture.
EP38: How to identify and improve the most important numbers in your business.
Revenue and profit goals set the vision for our businesses, but the key to achieving that vision is identifying and executing your most important daily and weekly inputs. Episode 38 explains how.
EP37: Why you will probably overpay your first significant hire, and how to avoid it.
We're all looking to pay the right person the amount that gets the work done without draining the business's cash. Most of us (me included) overpay our first significant hire. Episode 37 explains why we do this and how to avoid it.
EP36: The most important question to ask the person who wants to be your business coach.
Hint: The question is not "who did the amazing photography on your website?"
EP35: Bookkeeping 101: Understanding the difference between bookkeepers, CPAs, CFOs, financial advisors, and money coaches.
Episode 35 walks you through all the different financial service providers that can help you in your business, how they want to help you, and when it's the right time to work with each of them. In this episode I also explain exactly how I b
EP34: Bookkeeping 101: Let's talk about contractors vs employees and the what, how, why, and when of 1099 forms.
Does the government consider your virtual assistant an employee or a contractor? Why does it matter? And what's the deal with 1099 forms, anyway? Episode 34 has the answers.
