- wöchentlichErscheinungsrhythmus
- 14 mintypische Länge
- 10. Feb. 2019letzte Folge
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EP33: Bookkeeping 101: My surprising criteria for picking accounting software.
People usually want to talk about whether bookkeeping software has good invoicing or pretty reports, but those aren't the features that will make or break your bookkeeping habit. After thousands of hours of bookkeeping, here are the criteri
EP32: Bookkeeping 101: How your Balance Sheet gives you a snapshot of your business's financial health.
Your balance sheet showcases financial strength and exposes financial cracks in your business. Episode 32 walks you through how your balance sheet works and how it helps you.
EP31: Bookkeeping 101: How your Profit & Loss statement helps you helps you make financial decisions in your business.
The Profit & Loss statement (aka P&L, aka Income Statement) is the first of two key financial reports that help you stay in touch with the financial health of your business.
EP30: Bookkeeping 101: A simple daily bookkeeping workflow.
Daily bookkeeping will a) keep your financials perfectly accurate and current, b) help you develop fluency in the language of business quickly, and c) maintain your financial stress at an all-time low. And it only take 5-10 minutes per day.
EP29: Bookkeeping 101: How to track loans and loan payments in your business.
When I borrow money to fund my business, how do I track the money into my business? How do I track the payments to the loan? Are the payments a business expense? Let's clear all that up for you.
EP28: Bookkeeping 101: How to track money into, out of, and inside your business.
Not all the money that flows into your business is 'revenue,' and not all the money that flows back out is an 'expense.' In this episode I explain the different types of inflows and outflows. Oh, and we also need to cover what happens in yo
EP27: Bookkeeping 101: The Transactions are the Truth
This is the first in a multi-part series where I'll teach the fundamentals of bookkeeping with the goal of persuading you that you can (and want to be) your own bookkeeper. In this episode I start with the basic unit of all bookkeeping: a s
EP26: Choose to be profitable.
Your business is a creative outlet, a passion project...maybe even your life's work. That's why it has to be profitable, and profit is a choice.
EP25: Forget the finish line, let's chase the freedom line.
I've watched my friend Phil grow a company that carried him across the financial finish line. Turns out being 'finished' isn't all it's cracked up to be. Episode 25 talks about crossing the 'freedom line' instead of the 'finish line.'
EP24: How I used simple, friendly outreach to connect with three influential people online.
It's too easy to forget how important and value one-on-one connections are in online business. Here are three stories of how I became friends with "powerful online influencers." (Spoiler: everyone is a powerful online influencer.)
EP23: Targeting a hyper-specific customer profile in my marketing.
I thought my target customer for Let's Do the Books was already hyper-specific, but this week I decided to take it even narrower. Makes me a little nervous, but episode 23 explains why I think it'll work out.
EP22: How to recognize important 'signs of life' in your new business or project.
We all want the big dollars and the big, engaged email lists. We can have them...if let early, important signs of life help us through the lonely, quiet slog of the first few months/years of a project.
EP21: What if there's just too much competition?
Have all the products been created? All the newsletters written? All the clients sold? Is there just too much competition?
EP20: What does it mean to 'outsource' your marketing? And does it even work?
It's possible to effectively outsource certain aspects of your marketing...under the right circumstances.
EP19: How a prospect helped me out by rejecting my offer.
I had two conversations about my new software product this week. One prospect was a "probably" and the other was a "no." This episode explains why I'm so grateful for the "no."
EP18: The power of serving one market for years.
Sticking with one market/set of problems for the long haul allows you to build assets that will pay you over and over for years to come.
EP17: What if your project isn't risky enough?
A few thoughts on how increasing the risk in a project could be its only real chance of success.
EP16: Why 'Asks' are the key to success in a product business.
I've successfully launched my product, but if I want to reach my revenue goals I'll have to shift my focus.
EP15: How to figure out what you really want to do.
I used to freeze up when people asked me what I really wanted to do in my life and business. Then I used this exercise to help me come up with an answer I trust.
EP14: Why we need to think differently about using debt to start and accelerate a business.
I don't borrow for consumption, but I'm not anti-debt. There's too much debt around dogma; borrowing isn't inherently right or wrong. Sometimes NOT borrowing is the least rational thing you can do. Episode 14 explains why.
EP13: How to scale as a solopreneur.
When we talk scale what we're really talking about is getting disproportionate results from our inputs. The obvious way to scale is to hire, but many of us want to maintain a very small team or no team at all. This is our path to scale.
EP12: Why it's time to stop talking about plans, dreams, and schemes.
There's a big difference between people who talk about what they're going to do and people who talk about what they did. I know which one I want to be.
EP11: Why I'm not quitting my day job.
My 'day job' is my one-on-one freelance bookkeeping and CFO business. Here's why I won't quit offering the service...even if my products end up paying me a full-time income.
EP10: 5 compelling reasons to make my product 3x more expensive.
In Episode 9 (https://simplecast.com/s/a7abe31c) I made a strong argument for making a big chunk of Let's Do the Books (https://letsdothebooks.com) completely free. To keep things balanced, episode 10 lays out the case for making it more ex
EP09: A compelling argument for making my new program free.
Last week I launched Let's Do the Books (https://letsdothebooks.com), a video+webinar+software offer that helps up and coming solopreneurs master their business and personal finances. In episode nine I outline a strong argument for making a
EP08: How to set product launch goals that guarantee success.
I'm launching Let's Do the Books (https://letsdothebooks.com) tomorrow, so I have goals on my mind. I've watched too many business owners set goals that leave them disappointed, so I take a different approach. Episode 8 tells the story.
EP07: What I learned from partnering with friends and family, and how I'd structure future partnerships.
They say it's a disaster to partner with friends or family. I've done both and come out with relationships intact, but had some rocky moments along the way. Here are some stories from my past partnerships and how I'd work with partners in t
EP06: How one podcast appearance has paid me $61,325 (and counting).
Yeah, that's a hypey title, but it's the truth. One podcast appearance in September 2015 is responsible for over $60k in my business. Here's how it happened and what I learned from the experience.
EP05: The rise and fall of my $50,000 per month membership site.
From $0 to $50,000 per month to $0. The membership site we (my friend Court Tuttle and I) ran between 2009 and 2012 taught us lessons and paid us well...until it died. This is the story.
EP04: Why I hate the launch-based product marketing model.
There's a widely-used marketing tactic online where you only make your products available during specific, narrow timeframes. I'm not a fan. Episode 4 explains why.
