The Unauthorized AI Remix Became a Global Hit, How This Label Dealt With It

This week on the New Music Business podcast, Ari sits down with Adam Gross, the president of Ineffable Records. Adam founded Ineffable Records in 2019 and later became a co-owner of Ineffable Music Group, now Billboard’s top independent reggae label for six consecutive years. Ineffable works with artists such as Stick Figure, Collie Buddz, Protoje, The Elovaters, and O.A.R., and many more.

In this episode, they discuss the recent unauthorized viral AI remixes of Stick Figure’s song “Angels Above Me.” At its peak, the unauthorized remix was #2 on the global Shazam charts and reached #1 on several different iTunes charts across Europe. They discuss the legal challenges of unauthorized AI remixes, the ethical considerations, and how the story led to a David Guetta x Alok version surfacing. Adam discusses the operational reality of dealing with this in real time, and how strategy to combat unauthorized AI remixes changes everyday.

Follow Adam Gross:
instagram.com/adam.g.r.o.s.s
linkedin.com/in/adamgross2018

Check out Stick Figure:
stickfigure.com
instagram.com/stickfiguremusic

Chapters

05:07 Navigating Copyright in the Age of AI
10:03 The Bootleg Remix Phenomenon
14:58 The Role of Labels and Distributors
19:59 Ethics and Future of AI in Music
25:07 Navigating Major Label Deals
28:24 The Impact of Viral Trends on Music
30:43 Whack-a-Mole: The Challenge of Unauthorized Remixes
32:30 Collaborating with Major Artists
36:51 Ethics and AI in Music Production
39:35 The Future of Derivative Works
42:36 User-Centric Payment Models in Streaming
50:52 Building Timeless Music and Community

Edited and mixed by Ruben Zarate
Music by Brassroots District
Produced by the team at Ari’s Take

Order the THIRD EDITION of How to Make It in the New Music Business: book.aristake.com

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