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The New Music Business with Ari Herstand

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**WEBBY AWARD FOR BEST MUSIC PODCAST**
“#1 music industry podcast to help keep you in the loop” -Spotify
“The 10 Best Music Business Podcasts of 2022" – Variety
Ari Herstand is the best-selling author of How To Make It in the New Music Business. Forbes calls him “The poster child of DIY music.” In this show, he deconstructs the brightest minds in the music industry, digging deep to find the tools, tactics, and strategies that listeners can use to run successful careers of their own. Ari offers straight talk with no fluff and doesn’t let his guests off easy. If there is a way, Ari will find it.

To learn more follow@aristake_ (instagram.com/aristake_) and @ariherstand (instagram.com/ariherstand)

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  1. How This Indie Publishing Company Got Over 100 #1 Hits

    This week on the New Music Business podcast, Ari sits down with Chris Farren, Grammy-nominated songwriter and founder of Combustion Music, a Nashville-based music publishing and artist development company responsible for more than 100 numbe

  2. How the Major Labels Use AI Fans To Market Music

    This week on the New Music Business podcast, Ari sits down with Joe Lim, founder and CEO of Floodify, a marketing technology company that has distributed over 2 million short-form videos for major labels including Universal Music Group, War

  3. How To Build An Independent Artist Career From The Ground Up

    This week on the New Music Business podcast, Ari sits down with Toni Nelson, artist manager, business manager, and co-founder of 1990 Records. Toni Nelson is an artist manager and co-founder of 1990 Records with a background in retail fashi

  4. How Deezer is Approaching AI Music And Payments

    This week on the New Music Business podcast, Ari sits down with Alexis Lanternier, the CEO of global music streaming platform Deezer. Together, they break down the massive influx of AI-generated music flooding streaming services, Deezer’s p

  5. How This Classical Piano/Cello Duo Built a Sustainable Career For Their Family

    This week on the New Music Business podcast, Ari sits down with Patrick Laird, cellist and co-founder of the classical cover duo, Brooklyn Duo. Patrick breaks down how he and his wife built a music career without traditional touring. He dis

  6. How He Got a Million Monthly Listeners and a Sold Out Tour Independently

    This week on the New Music Business podcast, Ari sits down with Nashville-based singer-songwriter Jared Benjamin. Jared broke down how he went from picking up a guitar during the pandemic to earning over 100 million streams, selling out hea

  7. Artist Manager on Viral Syncs and the State of Music Marketing

    This week on the New Music Business podcast, Ari sits down with Laurie Lee Boutet, artist manager at Wednesday Management and manager of the chart-topping Canadian rock band The Beaches. Laurie shares the incredible story behind The Beaches

  8. How To Be a Professional Hit Songwriter

    This week on the New Music Business podcast, Ari sits down with Andreas Schuller, hit songwriter, producer, and co-founder of music publishing company Honua Music. Andreas has written and produced songs for artists including The Weeknd, Jas

  9. How Major Label A&R Has Evolved and How Hit Songs Are Written

    This week on the New Music Business podcast, Ari sits down with legendary A&R executive, publisher, and educator Pete Ganbarg. With more than three decades in the music industry, Pete has helped shape the careers of artists, songwriters, an

  10. How a Direct-To-Fan Rollout Secured a Billboard Top 10

    This week on the New Music Business podcast, Ari sits down with Dee Diaz, Vice President of Marketing at Reach Records. At Indie Week 2026, Dee shares the innovative marketing strategies behind Lecrae’s Reconstruction album campaign, which

  11. How Hopeless Records Approaches Influencer and UGC Music Marketing

    This week on the New Music Business podcast, Ari sits down with Nicole Abea, Director of Influencer & UGC Promotions at Hopeless Records. Over the last decade, Nicole has helped evolve Hopeless Records’ marketing strategy from traditional s

  12. How CD Baby Is Changing With The Times

    This week on the New Music Business podcast, Ari sits down with Molly Neuman, President of CD Baby, one of the largest independent music distributors in the world. Molly has spent decades advocating for independent artists and labels, helpi

  13. The Unauthorized AI Remix Became a Global Hit, How This Label Dealt With It

    This week on the New Music Business podcast, Ari sits down with Adam Gross, the president of Ineffable Records. Adam founded Ineffable Records in 2019 and later became a co-owner of Ineffable Music Group, now Billboard’s top independent reg

  14. How This Manager Sold Out Tours Without Venues and Develops Artists, Songwriters and Producers

    This week on the New Music Business podcast, Ari sits down with Joseph Pepin, artist manager, producer manager, and founder of a boutique management company that has helped artists like GoldFord build massive audiences while remaining indep

  15. Has SoundCloud Cracked Superfandom and AI Music?

    This week on the New Music Business podcast, Ari sits down with Eliah Seton, CEO of SoundCloud. Eliah breaks down how SoundCloud is evolving beyond streaming into a creator-first platform focused on fan relationships, monetization, and arti

  16. Breaking Hard Rock and Metal Bands with Sumerian Records

    This week on the New Music Business podcast, Ari sits down with Ash Avildsen, founder of Sumerian Records. Ash shares the story of building one of the most influential independent labels in modern rock and metal, from booking DIY tours in t

  17. Going Viral In The Right Way Allowed Him To Turn Down Record Deals and Sell Out Venues Around The World

    This week on the New Music Business podcast, Ari sits down with Red Leather, the anonymous artist who turned viral TikTok videos into sold-out tours around the world. Known for his signature red hat, Red Leather first started his career by

  18. He Went from 40K Listeners to 11 Million and a Coachella Slot in Under a Year as an Indie Artist

    This week on the New Music Business podcast, Ari sits down with Oskar Med K, a breakout Norwegian EDM producer. Oskar breaks down the "overnight" success that was actually years in the making—from the days of sending 500 cold emails to labe

  19. New Global Booking Agency from ATC and Arrival Artists Now Reps 800 Artists

    This week on the New Music Business podcast, Ari sits down with Ethan Berlin and Skully Kaplan of ROAM Artists for an inside look at the realities of booking and touring in today’s music industry. They unpack how booking agencies build and

  20. How This UK Indie Label Sold 25K Records For 1 Band First Week

    This week on the New Music Business podcast, Ari sits down with Mark Orr, the founder of Lab Records, to explore how independent labels are evolving in today’s music industry. From deal structures and artist ownership to marketing strategie

  21. How SXSW Works For Music

    This week on the New Music Business podcast, Ari sits down with Brian Hobbs and Dev Sherlock from South by Southwest (SXSW). Brian, VP of Music, has been at SXSW since 2012, helping shape the festival’s music programming and expand its soun

  22. Artist Managers on Music Videos, Artist Development, Long-term Strategy and True Fandom

    This week on the New Music Business podcast, Ari sits down with Aaron Greene and Neal O’Connor of Slush Management, the artist-first team behind Porter Robinson, Eden, Jai Wolf, and more. Slush has helped their artists generate billions of

  23. Doja Cat's Managers Have It Down

    This week on the New Music Business, Ari sits down with powerhouse managers Gordan Dillard and Josh Kaplan, the team behind global superstar Doja Cat. Together, they break down how they helped build one of the most influential, multi-hyphen

  24. DIY Band Couch on World Tours, Self Managing, and Fan Building

    This week on the New Music Business podcast, Ari sits down with Tema Siegel and Zach Blankstein of the band Couch. Tema is the singer and Zach is the guitarist/manager of this seven-piece soul-pop band from Boston. Their explosive live show

  25. Come visit me in 1974 LA

    This week on the New Music Business podcast, Ari hops on for a solo episode to talk about Brassroots District—a decade-long passion project fusing immersive theater, hard-grooving funk, and 1970s world-building. He shares how the project gr

  26. LaRussell Built His Empire Brick by Brick

    This week on the New Music Business podcast, Ari sits down with Bay Area rapper, LaRussell. Known for his backyard shows, revolutionary ticketing and release practices, and motivational freestyling, LaRussell has become a blueprint for mode

  27. How These DIY Artists Won a GRAMMY

    This week on the New Music Business Podcast, Ari sits down with recent GRAMMY Award winners Matt B and Angela Benson. Matt B is a GRAMMY-winning R&B singer, songwriter, and global recording artist whose career spans over a decade. His most

  28. Is This The Future of Superfandom?

    This week on the New Music Business podcast, Ari sits down with Matt Jones, the CEO and co-founder of Medallion, a platform helping artists own their fan relationships and build new revenue models. Matt was previously CEO of Songkick, anoth

  29. How Classical Pianist Chloe Flower Collabed with Cardi B, Meek Mill, Babyface and Built Her Career

    This week on the New Music Business podcast, Ari sits down with acclaimed pianist and composer, Chloe Flower. Born in Pennsylvania, Chloe began playing piano at age two, later studying at the Manhattan School of Music’s Precollege and Londo

  30. How a Mastering Engineer Works With (and Without) AI

    This week on the New Music Business podcast, Ari sits down with Daniel Rowland, a rare combination of audio engineer, producer, tech executive, and educator. The music he’s worked on has amassed over 15 billion streams, earning Emmy and Osc

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