How a Musician Turned Creative Thinking Into a $1.2M Recruiting Firm, with Justin Levinson

How does a professional touring musician go from the recording studio to building a $1.2M recruiting firm without ever making a single cold call?
In this episode of The Resilient Recruiter, Justin Levinson, founder of Coming Up Creative, reveals how he blended creativity, authenticity, and smart systems to grow a seven-figure recruitment business serving the world’s top entertainment and gaming brands.
Justin’s story is proof that success in recruitment isn’t about grinding harder - it’s about thinking differently. You’ll hear how he built a global team, automated outreach without losing the human touch, and turned every conversation into an opportunity.
Listen to discover:
• How creative thinking helped Justin scale to $1.2M in billings
• The “anti-campaign” approach that fills his calendar with warm leads
• Why branding and design matter more in creative industries
• How to build trust, credibility, and inbound clients without cold calls
• The diversification strategy that kept his firm thriving through Hollywood strikes
If you’ve ever wondered whether it’s possible to grow a high-performing recruiting business without endless prospecting, this episode is your blueprint.
Connect with Justin Levinson
LinkedIn: Justin Levinson (linkedin.com/in/justin-levinson-34956323)
Website: Coming Up Creative (comingupcreative.com)
Connect with Mark Whitby
FREE strategy session: recruitmentcoach.com/strategy-session
LinkedIn: Mark Whitby (linkedin.com/in/markwhitby)