Reintroducing Tony Roma's: CEO Mina's Vision for Growth and Innovation

In this episode of the Restaurant Technology Guys podcast, Jeremy Julian is joined by Mina, the CEO of Tony Roma's. The discussion covers Mina's unique journey from an attorney conducting due diligence during the 2020 pandemic to becoming the permanent CEO in 2023. Mina shares her vision for revitalizing the beloved brand, focusing on menu innovation, expanding both domestically and internationally, and appealing to Gen Z and Millennials. The conversation highlights the brand's resilience, the importance of social media and influencer marketing, and the flexible support system provided to franchisees. Tune in to learn about Mina's strategy to reintroduce Tony Roma's to a new generation while preserving its cherished legacy.
00:00 Tony Roma's
01:01 Introduction and Welcome
01:23 Meet the New CEO of Tony Roma's
01:56 Journey to Becoming CEO
03:10 Challenges and Achievements
04:28 Revitalizing the Tony Roma's Brand
07:55 Explaining the Tony Roma's Experience
09:53 Innovations and Menu Updates
13:45 Franchisee Relations and Flexibility
17:13 Creating Memorable Experiences
19:52 Social Media and Marketing Strategies
23:05 Future Growth and Expansion Plans
27:08 Conclusion and Final Thoughts