Surcheros: The Tex-Mex Franchise Winning in Towns Everyone Else Skips

The Restaurant Technology Guys podcast features Luke Christian and Jake Philpotts (linkedin.com/in/jake-p-53688a43),, the founder and vice president of development at Surcheros, a fast-casual Tex-Mex restaurant chain. They discuss the unique founding story, the passion for people, site selection, off-prem sales, and the franchisee experience.

Takeaways
• Passion for people drives the success of Surcheros.
• Site selection and off-prem sales are critical for the growth of the brand.
• Franchisees are attracted to the authenticity and transparency of the Surcheros team.

Chapters
• 00:00 Founding Story and Unique Concept
• 03:16 Passion for People and Purpose
• 06:32 Site Selection and Off-Prem Sales
• 09:27 Franchisee Experience and Engagement
• 25:19 Product Differentiation and Innovation
• 29:57 Franchisee Selection and Cultural Fit
• 33:07 Brand Expansion and Product Recommendations