May We Have Your Attention ... and Keep It?

Do you scroll on your phone for hours but then quit a meaty news story in 15 seconds? Maybe your attention span isn't the problem!
Dr. Ronald Yaros (merrill.umd.edu/directory/ronald-yaros) thinks the way to get people to pay attention is better content delivery that's designed to work with their busy lives.
Find out what actually captures and keeps our attention... and why.