Scaling a Two-Person Agency to 200 Million Views Using AI with Ethan Hochberg

Ethan Hochberg and his partner have built three AI-powered X personas that rack up 200 million views annually—all while running a lean creative agency for AI and tech brands. These aren’t just vanity accounts; they’re distribution engines that feed into their core business.

In this episode, Ethan walks us through:

- How they blend AI content generation with a human touch to keep posts authentic and engaging.
- The Grok Deep Search workflow they use to find and validate influencers in minutes (a task that used to take days).
- A multi-step outreach strategy that personalizes every message for higher response rates.
- How to brainstorm and produce short-form video content with V GPT for TikTok, Reels, and Shorts—without a production studio.
- This is a masterclass in using AI tools not just to save time, but to elevate the quality of your marketing while running a “tiny team.”

Timestamps
02:45 – From AI Marketing Directory to running a creative agency
04:48 – Tiny teams, big results with AI workflows
06:25 – Demo 1: Grok Deep Search for influencer discovery
08:15 – Why influencer marketing is more relevant than ever
12:29 – Grok’s validation process: avoiding fake engagement
15:25 – Applying the workflow beyond influencers (newsletters, blogs, PR)
17:51 – Using AI to think strategically, not just automate
22:09 – The output: influencer tables in minutes
24:01 – Demo 2: Personalized outreach angle generator
28:01 – Applying this to PR and content partnerships
32:00 – Demo 3: V GPT for short-form AI video creation
37:40 – How much of your feed is already AI-generated?
40:00 – Matching viral templates to your niche for higher watch time
41:50 – Using AI video tools mainly for brainstorming content ideas
42:56 – How to connect with Ethan

Tools & Technologies Mentioned

Grok – AI chatbot from X with live access to the Twitter feed; ideal for influencer discovery and current-event research.

Grok Deep Search – Paid Grok feature ($8/mo with X Premium) that crawls hundreds of live sources for validated results.

ChatGPT + GPT Store – OpenAI’s platform for custom GPTs, used here to integrate with video creation tools.

V GPT – AI video generator with realistic avatars, captions, and voiceover.

CapCut (mentioned) – Popular editing tool; V GPT is positioned as a more advanced alternative for avatar-driven content.

Subscribe at⁠ thisnewway.com⁠ to get the step-by-step playbooks, tools, and workflows.

Ethan's website: marketingguys.co