LinkedIn Masterclass: How to Fix Your Profile, Get Found, and Attract More Opportunities

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When was the last time you revamped your LinkedIn profile? As a LinkedIn Top Voice who also spent five years working on the company’s Profile and LinkedIn Learning teams, Cherie knows what makes a profile stand out. In Part 1 of this LinkedIn Masterclass, we share the top lessons from the class Cherie teaches each year at Stanford’s Business School.

Tune in for lessons on:
✅ Cherie’s framework for a standout "About Me"
✅ How to build your About Me section (beginner, intermediate, and advanced)
✅ Why your profile should make you “one in a million” instead of “one of a million”
✅ How LinkedIn uses metadata and how to make your profile more searchable
✅ The biggest mistakes that make your LinkedIn sound generic or AI-generated
✅ Why writing in first person can make your profile feel stronger and more authenticPull up your profile and follow along!
And stay tuned for Part 2, where we roast the wild world of the LinkedIn Lunatics Reddit thread and give real Tiger fam profiles a makeover.

Timestamps:
00:00: Cold Open
01:01: Introducing: Our Linkedin Masterclass Series
02:15: Why you’re underutilizing LinkedIn right now
03:58: Why it’s important to have a filled-out LinkedIn
06:27: The Three S’s of a great ‘About Me’ Section
08:56: Beginner profiles: something is better than nothing
10:15: Great examples of ‘About Me’ sections
18:22: Top Tier Beginner ‘About Me’ takeaways
19:00: Diving into the “Intermediate’ profiles
21:58: How to use emojis without sounding like AI
26:00: Analyzing Cherie’s ‘About Me’ section
30:40: Advanced: LinkedIn SEO and keywords
33:05: How LinkedIn search actually works
34:30: How to avoid sounding AI-generated
35:08: The importance of writing in first-person
36:43: Mini exercise: one-sentence LinkedIn test
37:13: Closing thoughts
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▫️ Cherie Brooke Luo — 100M+ views demystifying tech, finance & MBAs
▫️ Jean Luo — ex-Goldman Sachs, ex-Snapchat exec, 50+ AI patents, startup investor
▫️ Together: 4 Ivy League degrees • built billion-dollar products • two startups — decoded for you
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LinkedIn — /jeanluo
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