From 40+ interactions with Government for one life-event: Marianne Cassidy on Ireland’s Digital Public Service Plan 2030

Maeve Kneafsey talks to Marianne Cassidy (DPER) about Ireland’s Digital Public Service Plan to 2030.
• Life-event lens: births, social housing, driving, becoming a student
• Governance: hybrid model for cross-department ownership
• Design process: user research, journey mapping, Target Operating Models
• Impact: cutting 40+ steps from the birth journey
• Tech: “skin-over-legacy” for seamless front-end experience
• Inclusion: designing for amplified needs via Nimbus Centre partnerships
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