How to Create an Incredible Culture with Exceptional Hiring with Zach Suchin

A company's culture can be shaped by the cultural understanding of organizational leaders and human resources professionals. As part of our series, World’s Most Interesting People, I chatted with Zach Suchin, entrepreneur, investor and founder of Brand Knew, a creative agency and technology studio. We talk a lot about hiring and culture in our approach to people. What is company culture, how does it work at Brand Knew, and how do you approach it?

In this episode, you’ll learn:

*Why company culture is such an important element to consider in the job hunt
*How comfort plays into company culture
*Zach’s recipe for good progress within a business (hint: one is complacency is dangerous)
*The thought process Zach goes through to evaluate the creative process of an interviewee
*The most crazy, weird and interesting answers Zach’s heard in interviews

and get the answers to:

*What exactly is company culture?
*What mistakes have you made in your business and how have you course-corrected?
*What are your 4 favorite interview questions?

Check out more of Zach's work:

• brand-knew.com

00:00 Intro
02:10 What is Company Culture?
05:05 Company Culture Mistakes
09:25 Creative Questions to Find the Right Candidates
21:40 Final Takeaways

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Vanessa Van Edwards is a national bestselling author and founder at Science of People. She is also a recovering awkward person.
She is the bestselling author of Captivate: The Science of Succeeding with People which has been translated into 15 different languages. Vanessa’s unique approach has been featured on CNN, BBC, CBS, Fast Company, Inc., Entrepreneur Magazine, USA Today, Today Show and many more.

Vanessa shares tangible skills to improve interpersonal communication and leadership, including her insights on how people work. She’s developed a science-based framework for understanding personalities, decoding body language and improving people skills to help people communicate professionally, socially and romantically.

Vanessa works with entrepreneurs, growing businesses, and trillion dollar companies; and has spoken to thousands of audiences at TEDx London, MIT and CES to name a few.

Science of People looks at the hidden forces that drive our behavior. It’s mission is to help people achieve their goals faster and understand what makes people tick.
👉 scienceofpeople.com/captivate

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