From the cab to the cloud: How AGCO Fendt is making smart farming real

Smart farming has been a promise for decades. GPS guidance, variable-rate application, autonomous tractors, the technology has been on the horizon for so long that it is easy to miss how much of it has already arrived.

In this episode, Andreas Gatti, manager digital products & FendtOne at AGCO Fendt, takes us through what precision agriculture actually delivers today, and where the hard problems still remain.

Andreas explains how the PTx Trimble joint venture, formed by AGCO and Trimble in 2024, is turning Fendt from a machine manufacturer into a full farm ecosystem provider. We discuss what it means to treat 25-centimetre sections of a field independently, why full autonomy is less about driving and more about work quality, and how smart machines are quietly eliminating hours of paperwork for farmers who never asked for a digital transformation.

We also ask the harder questions: who owns the data, whether the business case holds without subsidies, and which adoption barrier the industry consistently underestimates.

#smartfarming #precisionagriculture #agtech #IoT #WeTalkIoT

Summary of this week’s episode:

Andreas introduces himself and AGCO Fendt

What PTx Trimble changes for farmers

How Fendt defines smart farming — and what is already delivering results

Mixed fleets and interoperability in practice

The biggest benefit: driver, owner, or office?

Where farm autonomy stands today — and what is still in the way

Treating every 25 centimetres differently: precision application

Data ownership, security, and GDPR

Smart farming and climate change: mitigation or marketing?

Adoption barriers: cost, skills, connectivity — and the one nobody talks about