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Using AI to 4x Your Support Team
In today's WordPress product landscape, support can make or break your business. But growing queues and a commitment to providing a great experience, your teams are often juggling multiple top priorities. In this episode of WP Product Talk,
Turning UX Thinking into Better Products
In today’s WordPress product landscape, UX is no longer a nice-to-have. It is often the difference between a product people tolerate and one they genuinely want to use. In this episode of WP Product Talk, hosts Katie Keith and Ian Misner ar
How WordPress Plugins can Leverage Core AI Technology
WordPress is moving fast on AI, and plugin builders need to keep up. On Jan 21 at 6pm UTC+1, WP Product Talk sits down with Jason Adams, Core AI Team Lead at Automattic, to unpack how plugins WordPress AI efforts are shaping what’s possible
Meeting Modern User Expectations in WordPress
Today's users expect speed, clarity, and polish by default. In this episode of WP Product Talk, we dig into Product User Expectations and what WordPress product owners need to stop ignoring if they want to stay relevant. Carl Alexander join
How WooCommerce MCP Unlocks the Next Wave of Product Innovation
In this episode of WP Product Talk, hosts Zach Katz and Ian Meisner dive into the potential of MCP (Model Context Protocol) for WooCommerce product builders. Joined by Nik McLaughlin from SkyVerge, the discussion covers how MCP enables apps
All About Product Positioning
Product positioning is one of those things everyone talks about, but very few get right, especially when a product’s value isn’t immediately obvious. In this episode of WP Product Talk, we’re going all in on what product positioning really
Making WordPress Weird: Nick Hamze on Building for Fun in WordPress
Join us for Making WordPress Weird: Nick Hamze on Building for Fun in WordPress, as we explore what happens when you stop taking things so seriously and start creating just because it’s fun. Nick Hamze is known for his playful, unconvention
Blocks, Boundaries, and Breakthroughs: Product Development in Modern Woo
Join us for Blocks, Boundaries, and Breakthroughs: Product Development in Modern Woo as we dive into the future of WooCommerce development with the brilliant Kathy Darling, known for her deep expertise in building powerful Woo extensions. W
The Unpopular Opinion: Why Non-Subscription Pricing Can Win
In a market where subscription pricing has become the default, choosing a one-off model can feel almost rebellious. In this episode of WP Product Talk, hosts Katie Keith (Barn2 Plugins) and Matt Cromwell (GiveWP/StellarWP) sit down with Rod
How WooCommerce MCP Unlocks the Next Wave of Product Innovation
WooCommerce is promoting the Model Context Protocol (MCP) as a new way for apps, tools, and AI models to communicate. For WooCommerce product builders, that promise is compelling: AI-powered workflows, merchant-aware extensions, and deeper,
Built on Borrowed Ground: Lessons from Add-On Creators
Hosts Katie Keith (Barn2 Plugins) and Zack Katz (GravityKit) are joined by Melissa Love from https://thedesignspace.co, who builds and sells Kadence add-ons, to explore what it takes to succeed when your product relies on someone else’s pla
Maximize Your WordPress Sales This Cyber Monday: Proven Strategies
It’s that time of year again—Black Friday and Cyber Monday are almost here, and WordPress product owners are gearing up for their biggest sales season. Join us for Black Friday Strategies for WordPress Products, a special episode where our
Listening Without Overbuilding: The Art of Handling Feature Requests
As product founders, we LOVE when customers share ideas…but how do you decide which requests to act on and which to let go? In this episode, Robby McCullough and Justin Busa from Beaver Builder join us to talk about finding that balance bet
AI in Support: What Works, What Doesn’t, and What’s Next
https://www.youtube.com/@wpproducttalkAI is changing how WordPress product teams handle customer support—but not every experiment delivers results. Join us for “AI in Support: What Works, What Doesn’t, and What’s Next” as Aaron Edwards, Fou
The Prioritization Playbook: Lessons from Multi-Product Businesses
Running multiple WordPress products under one roof can be both an opportunity and a challenge. In this episode of WP Product Talk, hosts Katie Keith (Barn2 Plugins) and Matt Cromwell (GiveWP/StellarWP) sit down with Ian Misner, Co-Founder a
Who Are You Building For? Enterprises, Agencies, or End Users
When you build a product, the first and most important question isn’t what features should we add? — it’s who are we building for? In this episode of WP Product Talk, we’re joined by Robert Abela of Melapress (https://melapress.com) to expl
Lifetime Deals: The Shortcut Every New Founder Dreams Of (But Few Survive)
Lifetime deals often look like the perfect launch strategy — quick cash, loyal early adopters, and momentum out of the gate. But what happens after the rush? Join us as Lesley Sim (https://wpproducttalk.com/guest/lesley-sim/), fresh off lau
AI Search is Here: How to Make Your Content Stand Out
In this episode of WP Product Talk, hosts Katie Keith (Barn2 Plugins) and Zack Katz (GravityKit & TrustedLogin) are joined by James Baldacchino, Head of Strategy & SEO at Ellipsis, to dig into how AI is reshaping content strategy for WordPr
SPECIAL GUEST: Matt Mullenweg on his vision of AI in tech and WordPress
We’re joined by WordPress Co-Founder Matt Mullenweg to explore his vision for how AI is reshaping the WordPress ecosystem. From the Core AI initiative to Elementor’s “Angie,” to the WP Ai builder and new AI-powered browsers, Matt has been v
Deep-Diving Into AI Automations
In this episode, Zack sits down with Jack Arturo, founder of Very Good Plugins (https://verygoodplugins.com) and WP Fusion (https://wpfusion.com) to dig into the real-world impact of AI automations. We go beyond theory and talk about: • How
Stage-Based Pricing: The Secret to Profitable Product Growth
https://www.youtube.com/@wpproducttalkIn this episode of WP Product Talk, hosts Amber Hinds and Kaite Keith sit down with Ionut Neagu, founder of Themeisle to dive deep into the art and strategy of pricing your product based on its stage in
The Current State of the Block Theme Market
The conversation was a comprehensive discussion about the current state and future of WordPress block themes, featuring industry experts Brian Gardner (https://wpproducttalk.com/guest/brian-gardner/) (founder of StudioPress/Genesis) and Hea
How to Leverage the Customer Feedback Loop for Your Product’s Roadmap
In this episode of WP Product Talk, we’re joined by Elena Kartoshkina, Product Marketing Manager at Crocoblock, to explore one of the most powerful growth tools in a product business: the customer feedback loop. Hosts Zack Katz and Amber Hi
The Agency Advantage: Lessons from Shopify for WordPress Product Makers
Together with co-hosts Katie Keith (https://wpproducttalk.com/co-host/katie-keith/) and Matt Cromwell (https://wpproducttalk.com/co-host/matt-cromwell/), they explore how WordPress product owners can adopt lessons from Shopify’s agency-firs
Let’s Talk Tooling: Building Your Product Business Infrastructure
Building a successful WordPress product isn’t just about writing great code; it’s about everything that happens behind the scenes. From customer support and email automation to licensing, analytics, and documentation, infrastructure decisio
The Realities of Selling WordPress Products Internationally
Selling globally sounds like a dream for WordPress product owners—but doing it well requires more than flipping a currency switch. In this WP Product Talk episode, Katie Keith and Zack Katz welcomed Steve Jones of Equalize Digital to unpack
AI + WP – The Future of WordPress
Is WordPress ready for its AI pivot? On July 2 at noon ET, join “AI + WP – The Future of WordPress” as Matt Cromwell and Amber Hinds sit down with James LePage, Head of the Core AI team at WordPress.org. We’ll explore why “embrace AI or fad
WordPress in 2025 (& How it Affects Product Builders)
https://www.youtube.com/@wpproducttalkWelcome to Season 7 of WP Product Talk! We’re kicking off with a powerful episode that explores the big question: Is WordPress dying, evolving, or thriving in 2025? 🎙️ About the Episode In this landmar
How to Decide: Diversify Your Product Line or Double-Down on Your Bread-Winner
Should You Expand or Double Down? Zack and Amber discuss making the hard call with guest Kevin Geary. When your product is gaining traction, what’s the next move? Do you keep building on what’s working, or take a chance on something new? Th
How to Balance Paying Yourself as a Founder While Still Investing in Your Growing Product Business
https://www.youtube.com/@wpproducttalkAs a WordPress product founder, figuring out when—and how much—to pay yourself can be one of the trickiest financial decisions you’ll face. In this episode of WP Product Talk, hosts Katie Keith (Barn2 P
