“I Don’t Trust Them” - Branding Expert Camille Moore on Arrae’s Dishonest Protein Marketing

Here’s a run down of what we discussed in today’s episode:

• Introduction

• Why Wellness Marketing Hits Different

• AG1 and the Power of Strategy Over Substance

• TikTok Green Flags and Red Flags

• What Gen Z and Millennials Really Want From Brands

• When Transparency Becomes a Superpower

• Arrae Protein and Other Marketing Fails

• Other Sneaky Tactics Wellness Brands Use

• Crisis Mode: How (Not) to Handle a PR Disaster

• Influencer Partnerships That Make or Break a Brand

• Hot Seat: Camille Reviews Neue Theory

• Three Red Flags to Watch For in Wellness Marketing

• How to Spot Hype vs. Truth

Check in with today’s amazing guest: Camille Moore

• Website: camille-moore.com

• Podcast: The Art of the Brand (podcasts.apple.com/ua/podcast/the-art-of-the-b…)

• Company: Third Eye Insights (thirdeyeinsights.ca)

• Instagram: @Camillemoore (instagram.com/camillemoore)

Disclaimer: The content in this episode is for educational and entertainment purposes only and is never a substitute for medical advice. If you’re struggling with with your mental or physical health, please work one on one with a health care provider.
If you have heard yourself in our discussion today, and are looking for support, contact the free NEDIC helpline at 1-866-NEDIC-20 or go toeatingdisorderhope.com. (eatingdisorderhope.com)

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