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Bootstrapped Secrets

von Russell Brunson

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  1. The Hidden Lesson Inside A Message to Garcia: Why Winners Don’t Wait for Instructions | #Success - Ep. 80

    What separates people who talk about success from those who actually achieve it? In this episode of The Russell Brunson Show, I break down one of my favorite short books of all time… A Message to Garcia by Elbert Hubbard. It’s a story that

  2. When You Follow the Framework, This Happens… Ryan Lee’s Inspirational Story and Strategies Revealed! | #Success - Ep. 79

    In this episode of The Russell Brunson Show, I sit down with Ryan Lee (My buddy from elementary school that I’d lost touch with for over 20 years!), who built a wildly successful coaching business around landscape lighting (Yes… Landscape l

  3. Funnel Hack First, Webinar First, and the Math of Tiny Marketing Wins | #Marketing - Ep. 78

    In this episode of The Russell Brunson Show, It’s another OFA Q&A session where I break down some of the most important marketing principles that drive real revenue growth… Starting with one of our core values: Funnel Hack First. Before you

  4. One Funnel Away Q&A: Real-Time Funnel Fixes You Can Use Today | #Marketing - Ep. 77

    In this episode of The Russell Brunson Show, I’m sharing a live Q&A from the One Funnel Away Challenge! I jumped in to coach a few entrepreneurs in real time. We talked about everything from tech setup for presenting, to simplifying your fu

  5. Inside the Master Key System: Charles Haanel on Thought, Destiny, and the Universal Mind | #Success - Ep. 76

    In this episode of The Russell Brunson Show, I take you inside my rare book vault to reveal one of the most powerful success courses ever created… The Master Key System by Charles Haanel. This was the course that helped shape Napoleon Hill’

  6. Marketing Lessons From a $150,000 First Edition “Book of Mormon” | #Marketing - Ep. 75

    In this episode of The Russell Brunson Show, I take you inside the vault to share the story behind the very first book in my rare book collection… A first edition Book of Mormon. I paid $150,000 for it, but for me, the value goes way beyond

  7. Clipping Secrets: The New Side Hustle That’s Blowing Up As We Speak | #Marketing - Ep. 74

    In this episode of The Russell Brunson Show, I sit down with Emrah Bayraktar, one of the top experts in the emerging world of clipping, and we unpack a business model that's blowing up right now… Clipping! Whether you’re looking for a simpl

  8. Andrew Carnegie: How One of the Richest Men in History Viewed Wealth and Legacy | #Success - Ep. 73

    In this episode of The Russell Brunson Show, I take you inside my collection to talk about one of the most influential men in history… Andrew Carnegie. At one time, he was the richest man in the world, and his ideas shaped generations of en

  9. How To Turn Your Framework Into an Irresistible Offer With Offerlab | #Marketing - Ep. 72

    In this episode of The Russell Brunson Show, it’s the third and final Offer Lab session where I walk you through the piece that ties everything together: becoming an offer creator. If you’ve ever thought you didn’t have anything to sell, or

  10. Four Ways To Make Money With OfferLab Without Relying On Ads | #Marketing - Ep. 71

    In this episode of The Russell Brunson Show, I’m sharing my second OfferLab session where I break down the four super simple and easy ways to make money on the platform. If you feel overwhelmed by all the possibilities, this will simplify e

  11. The Overlooked “Old Way” to Sell That OfferLab Brings Back! | #Sales - Ep. 70

    In this episode of The Russell Brunson Show, I take you back to the beginning — before Facebook ads, before TikTok, before algorithms controlled everything. I share how we grew businesses in the early days, and how those same principles hel

  12. Discovering Laws of Success From The Book That Inspired Napoleon Hill | #Success - Ep. 69

    In this vault episode of The Russell Brunson Show, I share one of the rarest book sets I’ve ever purchased: Allen’s Working Plan, written by Irving Allen nearly a decade before Napoleon Hill published The Law of Success. This ten-volume set

  13. Secrets of Autosuggestion: Emile Coué’s Thoughts on Reprogramming Your Mind | #Success - Ep. 68

    In this vault episode of The Russell Brunson Show, I pull out a rare book from Emile Coué, the man who pioneered the idea of autosuggestion. Long before Napoleon Hill and other New Thought leaders, Coué was teaching how to reprogram the sub

  14. Offer Lab: Why Collaboration Beats Competition in Online Business | #Sales - Ep. 67

    In this second ‘episode’ of the Offer Lab pre-launch series, I’m opening up about the real reason we created this platform. A year ago, I was burned out, frustrated, and honestly ready to walk away from serving this community. Competition h

  15. Offer Lab: The New Way to Make Money Online (That’s Actually Fun Again!) | #Sales - Ep. 66

    In this episode of The Russell Brunson Show, I’m pulling back the curtain on something brand new that I believe represents the future of selling online: Offer Lab!!! Over the last 25 years, we’ve seen wave after wave of breakthroughs… funne

  16. Building a Brand Bigger Than Yourself: Bridget James Ling on Movement Marketing | #Marketing - Ep. 65

    Bridget James Ling has built something incredible in just a few short years. She went from quitting her job in 2020, flying to Costa Rica, and barely affording a Funnel Hacking Live ticket… to leading Freedom Queen, a movement that now fill

  17. Keaton "The Muscle" Hoskins Reveals the Mindset Behind His Biggest Wins | #Success - Ep. 64

    In this episode of The Russell Brunson Show, I sit down with my good friend Keaton "The Muscle" Hoskins. You probably know him from Diesel Brothers or social media, but what I love most is the way he approaches life, business, and family. K

  18. Little Marketing Tweaks and Shifts That Could Unlock Big Wins | #Marketing - Ep. 63

    In this episode of The Russell Brunson Show, I dive back into another One Funnel Away Q&A where I answer questions from entrepreneurs who are in the trenches, building and testing funnels in real time. I love these sessions because they sho

  19. What Orison Swett Marden and Success Magazine Can Teach About Perseverance | #Success - Ep. 62

    In this episode of The Russell Brunson Show, I dive into one of the rarest treasures in my collection… The very first issue of Success Magazine from December 1897! And the coolest thing is that the story behind this is insanely inspiring! T

  20. When Your Ceiling Becomes Your Floor: The Hero’s Journey to Your Next Level | #Success - Ep. 61

    In this episode of The Russell Brunson Show, I’m taking you back to the old-school “marketing in the car” days - recording behind the wheel on my way to a Prime Mover event here in Boise. Before I get into business, I share a recent family

  21. The Questions Entrepreneurs Ask Me Most (And My Exact Answers) | #Marketing - Ep. 60

    In this episode of The Russell Brunson Show, I host a live Q&A with the One Funnel Away and Prime Mover communities, and we dive deep into some of the biggest marketing challenges entrepreneurs face. People brought me real, in-the-trenches

  22. Dissecting The Book of Life Ad Copy and Magalogue Framework by Robert Collier | #Marketing - Ep. 59

    In this episode of The Russell Brunson Show, I share one of the coolest pieces in my collection, an original 1925 signed set of The Book of Life by Robert Collier, and the magalogue (Magazine + Catalogue) ad that sold it. Robert Collier was

  23. Sam Parr Reveals How He Grew The Hustle And Why You Shouldn’t Take Outside Funding | #Marketing - Ep. 58

    In this episode of The Russell Brunson Show, I sit down with Sam Parr, founder of The Hustle, My First Million, and Hampton, to break down how he built and sold one of the biggest email-based media companies in the country. Sam shares how h

  24. The Subconscious Mind in Business: This Book Changed How I Work Forever | #Success - Ep. 57

    In this episode of The Russell Brunson Show, I dive into a rare book I picked up for $75 called The Subconscious Mind in Business by Robert Updegraff… The same author as Obvious Adams. It instantly became one of my favorites. The book hit m

  25. Curiosity, Copy, and Fast Execution: Marketing Lessons from Tai Lopez | #Marketing - Ep. 56

    In this episode of The Russell Brunson Show, I sit down with Tai Lopez… Someone I’ve watched, learned from, and admired from a marketing and sales perspective for years. We go deep into the mechanics of success, from how to model winning fr

  26. Showmanship in Business: The Lost Book That Changed How I Launch Everything | #Marketing - Ep. 55

    In this episode of The Russell Brunson Show, I dive into one of my favorite lost books of marketing: Showmanship in Business by Kenneth Goode and Zenon Kaufman. It’s out of print, almost impossible to find, and yet it’s filled with some of

  27. Building a Business That Doesn’t Need You: Lessons from Tommy Mello | #Success - Ep. 54

    In this episode of The Russell Brunson Show, I sit down with Tommy Mello, the owner of A1 Garage Door Service, and we unpack how he built one of the most successful service businesses in the country. We get into the nuts and bolts of how To

  28. The Coaching Framework That Built ClickFunnels (And How to Build Yours) | #Success - Ep. 53

    In this episode of The Russell Brunson Show, I’m sharing a live presentation I gave at one of the biggest virtual events in Spain… Where I broke down the exact steps I took to become a coach, attract dream clients, and build a multi-million

  29. Inside My Car: What I’m Rethinking About Productivity, Offers, and Purpose | #Success - Ep. 52

    In this episode of The Russell Brunson Show I’m back in the car… Just like the old days! I’m sharing what’s been happening behind the scenes at ClickFunnels, Secrets of Success, and my personal life. We’re in a challenging season, but in th

  30. Truthful Advertising: Napoleon Hill’s Secret Strategies That Still Work 100 Years Later | #Marketing - Ep 51

    In this episode of The Russell Brunson Show, I share something I still can’t believe I own… The only known copy of a 1917 advertising course written and taught by Napoleon Hill himself, 20 years before he wrote Think and Grow Rich! This is

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