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Ada Limón & Joy Harjo: Everything I Learned From The World's Greatest Poets | How I Write
I interviewed Ada Limón and Joy Harjo, two of America’s most celebrated poets and former U.S. Poet Laureates. We talked about the art of deep listening, how to translate the music of the world into language, and why silence is never empty b
AJR: The Writing Secrets Behind TikTok's Viral Sounds | How I Write
I interviewed Jack and Ryan from AJR, the band that has built one of the most original voices in modern music. We talked about how they use humor and vulnerability to write songs that connect on a deeper level, why embarrassment is often th
Steven Pressfield: The Brutal Truth About Creative Success | How I Write Classic Episode
Every so often, I’ll re-publish one of my favorite How I Write episodes. This classic episode is with Steven Pressfield, the author of more than 25 books who speaks as beautifully about the creative process as he writes. He waded through 27
Jimmy Soni: Kobe Bryant’s Secret Obsession with Writing | How I Write
I interviewed Jimmy Soni, who is currently writing a book about Kobe Bryant. He spent six years on his previous book about the origin story of PayPal and has mastered the art of investigative biography. We talked about his 4am writing routi
John Lennox: AI, God & Writing | How I Write
I interviewed John Lennox, the Oxford mathematician who's spent decades bridging science and faith. We talked about why John 1:1 reveals we live in a word-based universe, how to recognize God-breathed scripture, why scientific explanations
Henrik Karlsson: One of the world’s most under-rated writers | How I Write
I interviewed Henrik Karlsson, a writer who's developed a five-step method for writing that starts with exploring without pressure and ends with crafting the opening last, after everything else is done. We talked about why looking away from
Jayne Anne Phillips: Learn Storytelling from a Pulitzer Winner | How I Write
I interviewed Jayne Anne Phillips, who won the Pulitzer Prize for fiction for her novel Night Watch. We dug into passages from her writing that will show you how she thinks about voice, character, and the poetry of great writing. As you lis
Rosanne Cash: Writing Masterclass from 4x Grammy Winner | How I Write
I interviewed Rosanne Cash, a 4-time Grammy winner who's been writing songs for over 40 years. She's mastered something most writers struggle with: turning raw emotion into beautiful, lasting songs. She writes songs like a painter, starting
David Whyte: Inside the Mind of A Master Poet | How I Write
I interviewed David Whyte, a poet who has mastered the art of turning life's deepest experiences into beautiful writing. We talked about how to write from the place where your inner world meets the outer world, why difficult emotions like g
Alain de Botton: Writing Is Revenge | How I Write
I interviewed Alain de Botton, a philosopher and writer who has turned personal pain into universal wisdom. He's written dozens of books and built The School of Life into a YouTube channel with nearly 10 million subscribers, but the thing t
Steven Levitan: How Modern Family Rewrote The Rules of Sitcom | How I Write
I interviewed Steven Levitan, the co-creator and showrunner of Modern Family, one of the most successful sitcoms of the past two decades. What makes him fascinating isn't just that he wrote hundreds of TV episodes, but how he thinks about t
David Zucker: Hollywood Director Explains The 15 Rules of Comedy | How I Write
I interviewed David Zucker, the director behind Airplane!, Naked Gun, and some of the funniest movies ever made. What makes this conversation fascinating isn't just the behind the scenes stories, but how he breaks down comedy writing like a
Bible Project: How Two Guys Changed Bible Education on YouTube | How I Write
This is not a normal episode. There's two guests, not one. Tim Mackie and Jon Collins, and they're the founders of the Bible project, a YouTube channel with more than half a billion views. It is entirely devoted to teaching people how to re
Robert Macfarlane: The Most Beautiful Conversation About Language | How I Write
I interviewed Robert Macfarlane, a writer who has mastered the art of nature writing. What makes him fascinating isn’t just that he writes beautifully about landscapes, but how he thinks about language itself. We talked about why he rewrite
Paul Harding: A New Way To Think About Writing | How I Write
I interviewed Paul Harding, who won the Pulitzer Prize for Fiction for his very first novel Tinkers. Unlike most novelists, he’s not really interested in plots, and only halfway interested in characters. So what is he interested in? He’s fo
Steven Pinker: Harvard Professor Explains The Rules of Writing | How I Write
I’m here at Harvard in the office of Steven Pinker. He’s written nine books and spent his life studying language, cognition, and writing. In this interview, we started with the practical: the rules of writing. But what makes him unique is t
Ezra Klein: The Case Against Writing With AI | How I Write
Ezra Klein is one of the internet’s most influential journalists. He co-founded Vox in 2014, and it was there he really pioneered this new era of online journalism. Remember those Vox explainer videos that were so popular? As I’ve recorded
Eric Roth: The Screenwriter Behind Forrest Gump and Dune | How I Write
Dune. Forrest Gump. Benjamin Button. Eric Roth wrote all of them. He’s been nominated for seven Oscars and won Best Adapted Screenplay for Forrest Gump. I got the chance to ask him about how you find a deeper theme in a story, what a writer
Michael Jamin: The Hollywood Sitcom Writer | How I Write
Michael Jamin has been writing Hollywood sitcoms for 28 years on shows like King of the Hill and Beavis and Butt-Head. Unlike most comedy writers, he’s not focused on punchlines, he’s more focused on building rich characters, developing dee
Dean Koontz: 120 novels published. 500 million copies sold. | How I Write
Dean Koontz has written over 100 books and sold more than 500 million copies, making him one of the best-selling authors of all time. I visited Dean at his home and personal library to understand what truly sets him apart. Unlike most mass-
Johann Hari: The Obsessive Research Method | How I Write
The world isn’t made of atoms, it’s made of stories. I’ve never heard anyone speak so deeply about interviewing. Johann Hari has written four books, and for each one he travels the globe to record hundreds of conversations. In this episode,
Will Storr: The Science of Storytelling | How I Write
Will Storr has written 7 books and he’s basically a scientist for storytelling. Now you might be thinking: Do we really need another storytelling guy? But Will is different. That's because he doesn’t just talk about plot or the hero’s journ
Michael Dean: The 27 Patterns To Fix Bad Writing | How I Write
Architect Michael Dean breaks down the hidden patterns behind the great essays of our time. In this video, we go over his 27-point framework that makes up every world class piece of writing and how he uses the same system to analyze the Gug
Lulu Cheng Meservey: Meet Silicon Valley’s Top PR Master | How I Write
The old communications playbook is dead: Political and company narratives used to be controlled by publicists and journalists. But now, founders can Go Direct. The question is… how? How do you spread a message in this new world? Lulu Cheng
The Ultimate Guide to Writing with AI | How I Write
Get my free PDF on using LLM's for writer's + my in-depth prompts: https://perell.com/ai AI has triggered an existential crisis for me. In this episode, I share my thoughts on standing out as a writer with AI and how I use it everyday. This
Johnny Harris: Master Storytelling on YouTube | How I Write
In this episode, I sit down with YouTube storytelling master Johnny Harris to discover how he creates his videos. Johnny Harris has proven he can make pretty much anything go viral, from breakfast and lottery tickets to bread-making and ext
Tyler Cowen: The Most Practical Conversation on AI Writing | How I Write
Tyler Cowen, an economist and writer, talks with me about how AI is changing writing and research. He explains a practical approach to using AI tools while maintaining your own voice. He explains the ways he incorporates LLMs into his daily
Dana Gioia: Why Poetry Matters | How I Write
Dana Gioia is a poet, former Chairman of the NEA, and one of America's most insightful writers on the craft of poetry and prose. This is the deepest conversation I've ever had about writing. Dana breaks down the writing process from his fir
Ward Farnsworth: How To Say Things That Last Forever | How I Write
Ward Farnsworth is a law professor and former dean at the University of Texas School of Law who has written popular books about clear thinking, language, and philosophy. His books include Classical English Style and works on rhetoric and le
Alex Hormozi: Copywriting Masterclass | How I Write
Alex Hormozi has written two killer business books that have sold more than 1M copies. His writing has gotten him to 9M followers across social media. This is the first interview where he breaks down his writing system. Get 60 days free Rea