Personal Branding 101 with LinkedIn Video Pioneer & Expert Brand Strategist Who Created The Talking Video Format

Goldie Chan filmed her first LinkedIn video in 2017 on an iPhone 5, with no editing, no title cards, and no plan. 800 consecutive videos later, she is one of the people who invented what LinkedIn videos even look like.
In this episode, Howie Chan sits down with Goldie, author of Personal Branding for Introverts, to unpack the real difference between reputation and personal brand, the evolutionary wiring that keeps talented experts invisible, why volume has nothing to do with visibility and Goldie’s framework for building a personal brand that can survive a total identity overhaul.
You'll learn the hard and soft keyword exercise Goldie uses to help clients find real clarity, why introversion has nothing to do with visibility, how to tell a gimmick from a genuine signature, and how to grow your influence inside a company without losing yourself in the process.

Chapters:
00:00:00 Goldie Chan and the Original LinkedIn Video
00:13:17 Creating a Genuine Personal Brand
00:19:19 Reputation vs Personal Brand
00:22:43 The Myths Surrounding Introverts
00:26:25 An Exercise to Build Your Personal Brand
00:34:40 Transparency vs Authenticity (and Guarding Your Privacy)
00:41:34 The Why of Building a Personal Brand
00:47:55 How to Pivot Your Personal Brand
00:52:35 Common Pitfalls When Building a Personal Brand
00:58:29 Start With One Platform, Then Build the Ecosystem
01:03:29 Navigating Employer vs Personal Brand Tension
01:09:34 Know Yourself Before You Brand Yourself

From Goldie Chan:
Website (goldiechan.com)
LinkedIn (linkedin.com/in/goldie)
Personal Branding for Introverts (goldiechan.com/book)

Mentioned in this video:
99% of people are using LinkedIn WRONG (5 things I’d do if I had to start today) (howiechan.com/podcast) (April 21)

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Produced by Ideablossoms (ideablossoms.com)