The Psychology of LinkedIn Success: 5 Traits That Turn Invisible Experts into In-Demand Ones

Most people think LinkedIn success comes down to knowing the algorithm. Howie Chan disagrees. After being named the number one creator worldwide for branding and positioning on LinkedIn in 2024, he's found that the people who consistently win on the platform aren't the ones with the best tactics, they're the ones who understand human psychology.
In this solo episode, Howie breaks down the five psychological beliefs shared by the most successful people on LinkedIn. Drawing on research from Princeton's Oppenheimer and frameworks from Clayton Christensen, he shows why opportunities are created in the mind long before they show up in your inbox.
You'll learn why simplicity increases perceived competence, why sameness makes you invisible, and why the real driver of opportunity is being remembered, not being the loudest.

Chapters:
00:01:26 LinkedIn Is More Than a Social Platform
00:04:25 Trait 1: Get Clear on What You Want
00:05:26 Trait 2: Clarity Over Cleverness
00:06:53 Trait 3: Different Beats Better
00:08:42 Trait 4: Opportunities Are Social
00:09:24 Trait 5: Own a Specific Problem

Check out Howie’s episode on  how you can be better than 99% of people who use LinkedIn: 99% of people are using LinkedIn WRONG (5 things I’d do if I had to start today) (howiechan.com/podcast) (April 21)

What’s Your Influence Style? What do you do when you need someone to do something?
This quiz will help you discover your most natural influence style, so you can use that strength more effectively (and know your blind spots.)
→ influencestylequiz.com
Join 800+ leaders who've already uncovered what their style is.

—
Produced by Ideablossoms (ideablossoms.com)