
King Dems Podcast | Growth Mindset, Leadership, AI and Business Insights· Folge 160
Train Your Brain Like a Guinness World Record Holder with Dave Farrow
Donnerstag, 22. Januar 2026 · 1 h 03
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This content includes a paid partnership with BetterHelp Online Counseling. Get matched with a credentialed therapist and start your growth journey today at betterhelp.com/kingdems for 10 percent off.
Wealth, growth mindset, AI in business, leadership resilience and mental health converge in this conversation. Learn practical strategies for business growth, self improvement, therapy insight and sharper business decision making.
Summary:
A world record mind meets founder discipline. This episode challenges how you think, how you lead and how you train your brain for the future you claim to want.This is not inspiration. This is identity reprogramming for people who intend to build legacy.
Key Insights:
• How growth mindset strategies compound executive clarity under pressure
• Why AI in business must enhance judgment not replace human leadership• How founders use mindfulness to stabilize mental resilience and decision quality
• Why memory is a trainable business skill not a fixed trait
• How therapy aligned thinking improves leadership behavior and team outcomes
• Why cognitive discipline beats hustle culture for sustainable business growth
• How founders eliminate productivity friction using focus mapping systems
• Why financial literacy improves when attention and recall improve
• How founder psychology shapes long term performance more than talent
• Why smart business strategies begin with identity and mental conditioning
Guest Links:
Dave Farrow official website: davefarrow.com
BrainHackers platform and courses: brainhackers.com
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What do I do? Well, I have these chunks that I have to do it it it what you want to do is get rid of the friction of having to make decisions and just have it all laid out in front of you know exactly what you have to do. You don't have to to think and plan and everything too many times. We spend so much effort every morning as entrepreneurs because there's so much overwhelm.
If you can map all that stuff out ahead of time and then just follow the plan, it helps your executive brain functions. Just relax a little bit. You don't have to have to be on the ball all the time. You just have to focus on what you're doing at the time and that way you can get more done. Before we dive back into today's conversation, I want to share something important. This episode includes a paid partnership with Better Help, a platform designed to make starting therapy easier. I know from my own journey as a leader and entrepreneur that life can sometimes feel overwhelming. There are seasons, severe stress, uncertainty, and pressure build up, and you need a safe space to process it all That superior therapy comes in.
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Simply fill out a short questionnaire and get matched with a credential therapist in just a couple of days. If the first match doesn't feel like the right fit, you can easily switch the therapist at no extra cost until you find someone who truly connects with you. Inside the platform, you'll also find tools like Donelline and group sessions on different topics that can support your growth. And with over 7000 reviews and a 4.5 trustpathur reason, Better Help is a platform you can rely on. So if you feel like you'd benefit from talking to a therapist, visit betterhub.com/kingjames. That's betterhub.com/kingjames to get 10% off your first month of therapy.
Once again, this is a paid partnership with Betterhelp and I encourage you to take that first step. If you've been thinking about it, sometimes the best investment you can make these in yourself. Welcome to the King Dems Podcast, where we share the stories of extraordinary people and dissect hot, relevant topics that shape our world. From visionary leaders to trailblazing creatives, we uncover the mindset, strategy, and grit behind greatness. Whether it's business, culture, or personal growth, we ask the real questions.
This isn't just conversation, it's transformation. The Kingdom's podcast, Your next breakthrough starts here. Music licencing reimagined. Ladies and gentlemen, you once again welcome to the King James broadcast. And today I've got one V Whiten out of the United States of America, Big Walker, Dave Farrow.
Well I'm also Canadian if that helps. I don't know if that wow. Canadian American, A lot of people are jealous of you brother, you know. Jealous. I'm your host. A lot of people are jealous of you, you know. I'm your host at the Mallardo Day. And of course, today's guest is not just impressive, he is scientifically proven. Dave Farrow is a two time Guinness World Record holder for Greatest Memory, earning that title by memorising the exact order of 59 decks of shuffled main cards using what is now known globally as the Pharaoh Memory Method. He overcame ADHD, write his own brain, then use a methodology that has been validated through neuroscience research included a double-blind study at McGill
University. He has appeared across major media including Doctor Oz, Discovery Channel and the Today Show. He now leads Fire Communications, helping brands build unforgettable messaging using brain based strategies. This conversation is about more than memory. It's about identity, discipline, neuroplaster system focus and what becomes possible when the brain is trained deliberately. Ladies and gentlemen, once again welcome Dave to The Kingdom's podcast.
Well, thank you very much for having me. This is great. I love, I love the work that you do and people are following your podcasts on a regular basis. They see you ask some really good questions, some tough questions sometimes, but I'm all for it. You said some tough questions. I don't mean like, I don't mean like you're, you're trying to challenge people.
I just mean like, you know, yes, you go outside the box. You want to ask things I've had a lot of? Yeah, the curiosity. Yeah, you try to ask things that other people aren't asking. It's not the usual, you know, it's not some some AI slop generating something. You, you got a you got a brain in there.
Yeah, some good questions. So I've been looking forward to this interview. Thank you very much, brother. You know, we'll put in the research, put in the research into this thing. You know, let's start with talking about your high density turning point. You went from struggling with ADHD. And by the way, I am also an individual with ADHD, right?
So. Unite, brother. Well, yes, let's organise. Wait, what was that? I got distracted. D brother, you know, to become a Guinness World Record holder, like what was that exact moment you realised your brain wasn't broken but it was just untrained? That is the best question, yes, because most of the time they asked me like when did you know you were born with a great memory?
And it's like it's right there in my bio. I was not born with a great listen. I, I have a memory course. If I was born with an amazing memory, that course would be very short. It would be be me can't help you, you know, but but no, but I struggled in school. I, I was and, and actually, if you want to know about motivation, I know you talk a lot about motivation. My big motivation was somebody who didn't believe in me, who told me that I was, you know, I, I ADHD, dyslexia and a couple of other learning challenges and basically said that, you know, there's no way I'm going to be able to take higher education, run a business.
There's no way I'm going to be able to do anything other than maybe a manual labour job and I should give up now. And I was 14 when he told me that. So what kind of person tells a 14 year old stop setting goals? You know, like you're done, right? So I was so pissed. I just mean. Yeah, he was a teacher, actually.
And I was so pissed. I decided to just learn everything I could about my brain. I was like, I was, I was really into martial arts, right. And you know, you know, from like, like most guys get this that really. I'm also into martial arts. Also into martial arts and very big on the UFC brother. Yeah, yeah, no, but it's all, it's also like a, it's like a metaphor too, because most guys get this that, you know, you go to the gym, you work out, your muscle gets bigger, right?
You go, you go practise martial arts, you practise A technique over and over. You get better at the technique. So I thought, why couldn't they matter? My brain the the the belief that the teachers had or the people that I was talking to was that you're just born smarter, You're born dumb. And I'm like, well, I wasn't born muscular. I had to work out for that.
I wasn't born a good, you know, good unsure. I wasn't born, you know, whatever the skill you have. So what if learning and memory could be a skill rather than a talent? And that was the big shift. And as it turns out, the points is on my side. I didn't know that at the time, but memory and learning is a skill. The people who really, really succeed, they have strategies and there's thousands of different strategies, not just my own.
Absolutely saying that the people who really succeed in life, they, they, they can take charge of their brain and everybody has a certain talent. There are going to be some people who test differently. You know, naturally your memory can be better or worse than other people without any training. But with training you could excel tremendously. That doesn't mean you're ever going to be perfect. You know, you're never going to like, like you'll be absent minded once in a while, but the more you train it, the stronger it gets.
And we also know that it cuts your risk for, for dementia and memory loss as you're older by 50%. At least you know more than more than any drug known. Like if there was a drug that cut memory loss by 10%, it would be more popular than Viagra. It would be everywhere, right? But we have something that you can do 10 minutes a day and it cuts your risk by 1/2. It basically makes it like impossible for you to, for you to get memory loss when you get older. And that's, that's a good quarter of your life, right? When people start to get and everything, they don't realise that like, you know, if you're going to live to let's say like 85 or something like that, right? So between when you retire in
your sixties, 85, that's a, that's a good quarter, almost a third of your adult life at least, right? So the quality of that will depend on what you do, what you do now, and you can build up that cognitive reserve. Absolutely, and you know, speaking as somebody who's even with ADHD and like having a similar background, I remember growing up, I grew up in Nigeria, I'm Nigerian or you know, migrated to the United Kingdom.
And it's crazy how the teachers in Africa actually treat students or who peels. It's I don't like it because if you are not good at setting subjects, the frame you or label you as, you know, a norm school an idiot, you know, and I was quite poor at math only to, but I was very excellent at the other subjects only to struggle all the way through finishing secondary school. And guess what, I failed math twice. But I come from a background that is faith oriented and at the age of 16, I read the whole of the Bible, went to Bible school but the favourite Bible verse was Feel against 413. I can do all things through crisis strengthens me and that gave me a lot of motivation.
I just believed that if I put my mind to it, I can achieve it. And then I got into the university, the habit of Nigeria to study economics only for me to discover that economics was full of mathematics. And there's this girl who taught me, I think a week or two before the exams. And I, I made AC. Then the next semester I made AD from, you know, more intense study.
Then in the second year, I made an A in mathematics for economists and in statistics, I was the highest scoring student in the whole of the faculty. And then done to me. You can do it. You can put your mind to it, right? You just have to believe in yourself. But for you, what was that driving factor that made you believe in your stuff?
You know, And at what point you did discover that you can change your performance if you change your belief system. Yeah. You know, a mindset is, is all of it. I mean like so. So there are, there are techniques, there are strategies, we can get into some of the techniques today, but those techniques are useless if you're if you're negative, you think it's not going to work. Absolutely.
And it's, it's such a, such a tough things. I have some people in my life that are naturally negative and, and they won't give simple things a try because they just think it's not going to work. It's a self fulfilling prophecy. It's not going to work because you don't give it a try, right? And so I, I went through a lot, some lot of trials and tribulations recently, like since COVID, I actually had a, a huge hit to my memory after COVID, when I got COVID, I got, I got like a long COVID and it affected my, my natural memory.
And I found that my training was much more difficult. And it was very humbling at this stage in my life for me to feel forgetful, like on that level was, was horrible. But I went into like a training regimen and, and trained to get my brain back. But it's, it's, it's, it's one of those things that if you just take what you're dealt, I, I don't know where it came in from me, but I just, I could not fathom giving up. I just couldn't.
I just couldn't imagine a world where I gave up, that it made all the the difference. There's no quitter in me. No, but it's. Not the quitter is not even in the dictionary. I give it, I give an example like so I always wanted to run my own business and going back to high school again, since we're, since we were talking about that, I was talking to a guidance counsellor way back then. I remember the conversation.
I put it in my book, actually. And the conversation went something like this. I want to run my own business. And the guidance counsellor was like, oh man, that has a really low level of success. You may maybe like, you know, 10% of businesses actually succeed. And I was like, really? That's awesome.
And the guidance counsellor was like, wait, wait, what do you mean awesome? I just said you only have a 10% chance to 90% fail rate. And I said, yeah, but I only have to try 10 times and I'm guaranteed to have my own business. That's awesome. I've, I've failed a lot more than that at things I don't like to do. Anyway.
I wasn't, I wasn't messing with her. I wasn't playing around. That was literally just like I was like, oh, I just, yeah, I can fail a few times. And like the way they were looking at it, like, no, a failure is this horrible thing. I'm like, no, it doesn't. You tried something that didn't work out, Wake up the next day and try, try again. It's not, it's not like the end of the world because something didn't work, you know, And I think it's so definitely the positive mindset also has to have a real internal resistance to the negativity in the world and the fear of mistakes and, and failing.
Can't have that fear of failing. And you know, like, I hate it the way people in the world try to put people in boxes. Now they use limited labels like oh, you're ADHD, you're near neuro divergent, you have poor memory, you lack focus. But how did you transform that limitation into a disciplined system? Well, the first step was to understand that how you think is something you are in control of.
You're not in control of a lot of things. There's, there's a lot of really great historical moments where, you know, people were being tortured or there were, you know, wars and battles being fought or people were trapped in horrible health conditions and, and they went back to that truism. I think it's a Stoic principle that, you know, I, I can't control everything, but I can control my thoughts. I can decide to think something or not something, right. And I, so I started with that.
I guess that's first principles. And I thought, well, what if I think about information differently? What if I play with it in my head differently, right. And I learned how the brain triggers memory. So memory is, I want to call it a conscious choice, obviously not conscious because you're not in charge, but it's a subconscious choice that your brain makes.
We even know where that choice happens. Well, we believe, we know there's, there's a lot we don't know about the brain even to this day, but we believe it happens somewhere in the hippocampus and a mechanism called the reticular activating philtre or our reticular activating system. So essentially, when you encounter different information, your brain makes a decision to store this information. Now, I, I fight neuroscientists on this because that's not the way they would phrase it, right?
But that's the way I phrase it is that, you know, we have this evolutionary pressure to to protect ourselves, right? So the the analogy I have is tiger in the jungle. So imagine that you are a hunter gatherer 100,000 years ago and you are looking at a beautiful jungle scene. And over to your your side here you have a Cliff with some vines. And then you've got a rock over there. And then you've got then you got another big rock, but there's a turtle on it or something, you know. And then you've got a nice tree and you see the path, see another tree.
You see a tiger high hidden beside the tree staring at you. And you look a little further and then you see like you know some some prints from an animal. And then you see a Bush. And then the tiger eats you because you didn't pay attention to the tiger. The point is, we have evolved to pay attention to the tiger, to pay attention to the one thing that can that help us survive, to stand out from the the crowd.
Because there's so much information flooding our senses, our brain ignores most of it. Because it's not most of the information is useless, right? Like, you know, your, your ear can technically slightly hear the blood flowing through your eardrum, right? If you, if you're like sleeping or you press it against you can kind of, you know what I mean?
You can, you can feel your heartbeat if you really try, right? But that information is useless right now when you're trying to pass an exam or something like that, right? So we, we ignore so much, we ignore body language. We, we ignore half of what people say. Let's be honest, right? So our brain philtres, that's why it's called reticular activating Philtre philtres out everything and holds on to what it thinks is important. But the difference is what your brain thinks is important is very different from what you think is important. That is the other big lesson.
There is a reason why some songs get caught in your head and you can't get them out of your head. There's a reason why that one viral video. Leaving around free. Yeah, living red free in your mind. Yeah, the one viral video sticks in your mind or that guy you really freaking hate and everything. He's just like sticking in there in your head.
So there is a reason why that exists throughout all of this. There's a reason why they stick and facts and figures or people's names or something doesn't stick, right. So we have to get to a point where where we can know what that mechanism is and how it sticks, how it connects. So that's where I, I went on a quest to discover that.
And so, so a lot of it is visualising information differently, making associations, connections. So like, for example, you know, my name is Dave, that would probably go in one ear and out the other, right? But if I got you to visualise like a wave knocking me over or a wave coming out of my ear or something like that, then all of a sudden that Dave turns into a visual that I can imagine, right. And we do this with, with names all the time. If you're memorising foreign language vocabulary or you're memorising scientific terms, you know, you just look at the words, your brain kind of kind of zones out. But if you can visualise it in terms of a story, if you can trick your brain into linking it
up and. Pass associations. Yeah, I'm paying attention, just like you pay attention to the tiger. Then you remember all of it. And then with training and with a little organisation, you can remember hundreds of words, vocabulary, a thousands of definitions and. And then you're called a genius, right? And and it's all one principle.
1 The concept that you really understood about your brain and practise. You know, for me, I think 1 technique I used was like creating memory, like a building block. So there's that base, you need a latch base. And, you know, I start associating new knowledge with existing, you know, body of knowledge and also using mnemonics, right, to like memorise different concepts. Yeah.
Also I like to understand what a concept is about, right? So understanding the principle helps me to be able to replicate the principle. And for mathematics, I just discovered there's a method to the madness, right? So every mathematical equation has a principle for solving it, right? And of course, what is on the left side is equal to what is on the right side.
So if you have that understanding and know the principles of crossing over on. You know, it turns it into a game. The equal time, it just turns into a game. And that changed the whole game for me in terms of mathematics. So it's, it's really interesting having a person who's had like a similar journey, right?
Born in different continents, but we're able to figure things out. And for me as a teenager, I did an IQ test and I scored one test or something. I discovered one pet is something is gifted your weight above the average individual and it made me to see myself differently. But in terms of your own journey, like how has your journey revealed or what has it revealed about human potential that schools and, you know, workplaces are currently ignoring?
I think that we're focusing a lot on classification and categorising instead of understanding development. So yeah, this happens in the workplace too. I mean just it's, it's more of a philosophy. But if you have a number of employees then but you classify, OK, this employee is your low level employee.
This employee has management potential and things like that, but you don't realise all of them may aspire to go someplace else. It was Napoleon who and Alexander the Great who were some of the greatest leaders. Yeah, that's right. But they, they had the smallest armies, but they were able to accomplish and fight much bigger armies. But in both of their cases, the leader knew everything that all of their followers wanted.
They knew what was called the fire that lights the soul. What it what wall of the month. So, so it wasn't just positioning them at what they're good at, also positioning them so they see a place to go where they want to go. So if you help enough other people get where they want to go, then they'll help you get where you want to go.
Wow, that's quite interesting. And let's delve into your method, the fire memory method. So in simple terms, how does that method work? What are the core principles and how does it work in terms of neuroscience and not just about motivation? Sure. So to start off with, we have an assessment called memory modes.
This is something that I've invented and and it was tested in the double-blind study that you mentioned at the beginning of this interview. And what that does is it categorises you or, or figures out what your brain most responds to. So there's five different ways that the brain responds to information when it's trying to memorise it. So for example, some people personalization is one of the categories.
So that means that if you were to make a mental link and those objects were something that you don't own, that you have no connection to and they're in some far off land, it won't stick for you. But if you imagine it happening on your front lawn and these are like, you know, that's a car and a bus or something, but it's your car or something like that.
If it's something where you're involved or you're in the image, then you'll have three times the the recall. Others are action oriented where it doesn't matter where it's happening, doesn't matter if it's associated to me, as long as it's like fast movement, like crashing explosions. And these are the people who like action movies and stuff, right? So, so there's also juxtaposition. This is where you replace one thing with something else. So I was saying, like if I made an association between arrow and bicycle, if I imagine the spokes replaced with arrows, it would stick in my mind.
These people are more likely to become scientists and they more likely to like mystery books and, and, and things like that, science fiction. So it, it's a bit of a personality test when you figure out what your brain is triggered by, then you learn the memory techniques for, for words, for lists, for numbers, for names, for languages, for definition speeches, texts. And you learn how to develop that body of knowledge, how to organise it so you can go through all your studies and memorise all of the definitions so you can walk into the exam as if you bring the textbook in your head. That's one of the things that our students talk about. And it become, it becomes like all the memory stuff in terms of that content is just basically
taken care of. You have a strategy for it and then you can focus your energy on passing the test and doing better. Now my programme actually goes beyond that where I have a focus method that it's similar to Pomodoro, although when I developed it, I developed it in the 90s and I didn't know about Pomodoro at the time, but basically it treats focus like a fight or flight response.
And we use a timer, but we have very short chunks of time. So we're talking about 5 minutes to 7 minutes and there's certain rules. So you want to do your studying really intensely for a short period of time, not passive for a long period of time. You want to go really intense for a short period of time, then take a short break to clear your head and then do it again. It's almost like it's a lot more like boxing intervals, like 3 minute rounds and then you take a one minute break in three minute rounds.
You got to go really intense and what happens is. You end up. Studying, well, no, I'm comparing boxing to studying. You don't try, don't try to study while you're actually boxing. That doesn't work. That's that'd be very difficult. Maybe like. But for professional boxes, you know it's part of the study. You're fun.
So, so anyway, so, so we do, we do the timing technique and everything and that that increases your productivity. So most people find their productivity double S they're able to retain more and do more in a short period of time and get it done. And then when you put it all together, we have some other organisational principles and we have, I have a, a bunch of people who said they wouldn't become when to become doctors or lawyers if it wasn't for my programme. Nice, nice.
So, so yeah. So we pretty much cracked the code on how to retain large amounts of information very quickly. Wow. So for somebody listening to yours today, what is 1 simple technique, you know, they can start with today to improve the memory. They want to start today, they don't want to improve the memory.
That's yeah. Today, absolutely. Today. OK, I will say a couple of things. First off, next time you set something down like like you got like a knife or a or, you know, keys, maybe something like that, right? Put it down and in your mind, imagine it explodes and then when you go back to look for it, that explosion will pop into your head and you'll always remember where you put it.
It's it's a really cool trick and try doing that every day. Another great one is if you're trying to recall something from the distant past, it's a, it's a technique I invented called shadow memories. If you're trying to remember something from the distant past, then write it down in a notebook what you're trying to remember. And then go to sleep and in the morning, write down everything you can answer.
And sometimes it takes a few days. But I actually had my grand uncle Mike. I was a veteran of World War 2 and he remembered some of the people he served with using this method. So it was, it was a beautiful thing. So you can, you can retain, you can remember information from a like your memory is a lot more powerful than you think.
The other thing is for names and faces. The first step for names and faces is get curious about the name just goes in one ear and out the other. We just, we just lose it. So what I tell my students to do is walking around throughout your whole day, get into a habit of, of doing this one thing. When you see somebody, it could be somebody walking down the street or somebody you work with in the back of your mind say, I wonder what their name is.
I wonder what their name is right. And do this for about a week just to everybody you see. Just keep on asking that question. And then the next time you hear someone's name, your brains going to jump on it. And it's because of the power of questions. By asking yourself questions, it helps trigger that that mental response.
So after you've built up this curiosity for names, then the next step after that is to do what I call the costume party technique. So. What happens at a costume party? Yeah. So imagine you go to a costume party and you meet a bunch of people. You see all their costumes, right? And then imagine you go the following year, maybe it's a work party or something like that, right? And you see the same people's faces. You don't know people's names, but how likely is it that you're going to remember the costumes that they were last year? In fact, it's incredibly likely.
You know, you're going to walk around going, oh, yeah. So and so he dressed up as this last year and that person dressed up as that last year. And. And things like, it's the same mechanism when you see an actor you really like and you think of another movie that they were in or something like that, right? So our brains love to draw those connections, but it has to be has to be physical.
I won't say visual because not everybody's visual, but it has to be a physical thing. It can't be an abstract thing, like a name doesn't have anything that you can you can grasp onto. Does that make sense? So absolutely. What we do is we turn the name into a costume, like. So. Yeah. So like my last name, Pharaoh.
Imagine me dressed up like an Egyptian pharaoh. And I'm like the Pharaoh of memory, you know, something like that. And somebody's name, Bob, you think of a Bobby pin. And maybe a Bobby pin is like piercing his eye or something weird to make it memorable and. Bob the Builder. Do this in your head a few times and you'll remember everybody that you encounter.
I I love that technique because. That's just a quick technique and it does take practise. You know you're going to learn a few details. Exactly. And you know, but then that technique gets me into trouble sometimes because I love to give people nicknames. So if I'm you, you're Bob, I could say Bob the Builder or Pharaoh the Pharaoh. And, you know, sometimes you get some funny names and you give them some funny associations and the person is frowning and like, what the hell you doing here?
But it's just a memory technique basically, you know, Speaking of the education system and. Sometimes you can get people confused. Like, I'll be honest with you. When I was a single guy, I, I memorised a girl named Mona and a girl named Lisa in the same time. And I used the Mona Lisa painting for each one of them.
And I, I, I swapped the names and neither one of them called me back. Yeah. So you can, you can screw up the technique. You do have to practise it. There is a there is a right way and a wrong way to do it. Yeah, I called Mona Lisa Mona. Yeah, anytime I have two people bury the same name I I weed in numbers and like one that is A1 and.
One that is a 2 a kid. Is going to get you to trouble because the person with the number 2 is going to get upset like why am I #2? Well, no. If it's the exact same name, you don't have to do anything. You can. You can memorise several Dave's with the same substitute word, same image, but if you if you have a name that's slightly different, like I just a lot with with Kathy's. So there's Kathleen, Catherine, Kathleen right. So I'll use a cat, but for the Catherine, I'll use a cat wearing rings for Kathleen.
I'll think of like a really skinny, like starving cat Kathleen. It's all you can modify it slightly and you start to come up with your own little games as you do this technique more. I'm cracking you up. This is great, but it really does work but that. But it's supposed to be funny though It's supposed.
To be Gino. I've laughed Gino. I've laughed because I know a lean right, Lean Mary. But lean is not lean. She's quite, you know, on the bigger side. I'm like. Yeah. How do I reconcile these? I'm like, OK, the fat lean. Oh, the big. OK, Eileen. Yeah. Whoa, You know, it's quite interesting. That's actually, I won't, I won't repeat that, but that's actually one of the things that makes it a funnier or stronger picture. So don't try to, don't try to come up with an image that matches how they look.
That's where you're getting into trouble. We remember how people look, right? We recognise faces quite easily actually. There's a, there's a bunch of studies on this. If I showed you like, you know, 5 people's photo, right? And I show you like 100 photos and mix those into it, you'll recognise the person's face. But it's attaching the name.
That's the tough part. So if, yeah, if you, if you have Eileen attached to a larger person, then that that's going to stick even more because it, it's different. It's the tiger in the jungle again. Like I did encounter that one time. Whereas like someone's name, someone was named Conan. And he was, he was a nice guy, but he was really skinny and he was like, how can I be Conan if I'm like super skinny and scrawny and stuff? Well, like, that's what makes it funny. Actually, that's what makes it, you know, imagining you as Conan, that sticks in my mind even more. You know, if you were a bodybuilder, he'd be like, I'd have to make it funny somehow.
Like it's too obvious. OK, if you were to redesign the school system around how the brain actually works, what would you change? I would focus on skills rather than effort. They focus too much on the amount of time something takes rather than on measuring the skill. Reading is a skill, math is a skill, writing is a skill. All the different things.
Even memory, like even history is a skill. When you think of it's like, what? What do you remember of history? What do you understand of history? Understanding concepts. It's not just memory and recalling facts. It's also like understanding because, well, you can test if somebody understands concepts, do that.
So, so I would focus on where are you at with the skill level? Like what you know, what level are you reading at? And how can we get you reading at the next level? Not just do these exercises of interpreting the, you know, the words in a different way, but improving the skill. How can you get better each, each and every day?
And if you focus on, on consistent improvement, then you scale up really quick. So my son Lex, he's 11 right now, going on 15. I think he's like very mature in a lot of ways. But I started homeschooling him a year ago. So he was in grade 4. He was well behind. He was, he was about to fail grade 4, right? But because I was homeschooling him, the teachers decided to keep him.
Now he had already failed a grade previous hadn't failed a grade, but he missed an entire year because of COVID and, and some problems and everything at home, which I, I, I, I took care of by leaving that home. No, I'm kidding. I, but I take care of him now. I have, I have him 24/7. I've got, I've got the custody and all that.
And as a result, what I'm doing is I'm doing homeschooling with him and it really wasn't necessary to do the home schooling because with his ADD and everything, he was so severe, he just wasn't getting his work done in school at all. So I have very little time because I run a business. But even that it took me more time to work with him on his homework because he wasn't getting anything done in school.
So pulled him out of school, did the, the home schooling for, for grade 4. And really it was grade three and four. He was well behind. He was in grade 3 level when he was in grade 4. So with training and practise, we got him to, to ace into grade 4. And now this year we're doing 5 and 6 together. He's already at the grade 6 level. So we're going to skip a year this year. And the things that I'm doing differently, there's less exercises, less homework, less work, more, more skills. So so we slow down when he doesn't understand something. We don't try to rush through it with do more exercises, right? It's this concept let's go over.
And kids have to go over concepts multiple times, especially math concepts. Like how can you teach algebra is a weird thing, right? Like this letter represents something else, like to a kid, you know, I mean, to a kids brain, it's so weird, right? You can't just explain it once and expect them to know you got to go over it.
Yeah. And so it's less repetition, less exercise, less, less of that and more focusing on the skill, what we get to the next level. And all great mathematicians, if you want to go into math, they talk about how somebody gave them a love for math and it was usually like one problem at a time. Like here's a problem, go away and solve.
If you haven't have a problem, come back, you ask a question. And like, that's how you build up your problem solving skills. Not here's 20 problems that you already know how to solve and just do it over and over until you hate math, right? So the other thing also is make sure that people are doing material that is above the level where they're at.
So it challenges them. Kids really love to be challenged. They do not like to do what they already know multiple times. We're doing too much repetition of the basics. Now, that being said, if you miss the basics, then you have to go back. That's the other thing that people don't do. I was very sick as a kid. I, I lost months of time in school because I was in the hospital and I only found out later that I missed key points. I missed bed mas entirely.
I missed algebra entirely. And then I was thrown into the lesson afterwards and I was lost. I was like, why is this not adding up? And it and nobody pulled me aside and say, no, you got to do the brackets first and then the multiplication and then you know what I mean? Nobody did that. And then when they did, I was like, why didn't you freaking tell you this earlier? Right?
So learning is emulative. Make sure you fill in the gaps. If there's a problem filling the gap, but it's not more exercises doesn't solve it. More discipline, more effort. It's focused on the skills. And the skills can either be I missed a key point early on or I'm not understanding a point here. But always try to be focusing on the skills. You're going to learn more by trying to build something or, you know, make something happen than you ever will by going through rote exercises again and again. And also memory techniques obviously give you give you a body of knowledge.
Like you said, you have to have a body of knowledge so that you can think with it. So memorise first, then think with it. Yeah. You know, most people learn by doing, right? Yeah, practically learn by doing. And that's basically what life is about. You become a better driver by driving more, right?
And so many like you come. Well, it has to have a better connection to the real world. Well, it has to have something to the real world. Like when you try to tell kids to do a math problem and they're like, why am I doing this, right? What's my motivation? It sounds silly like your motivation is to, you know, get off my butt and and do your work.
But the fact is, unless there's some practical connection, a lot of people find it difficult to get motivated right now. If I'm doing a math formula because I'm building a robot for a competition, then all of a sudden I'm going to make sure that I learn exactly how to do that math formula and I'm super excited the whole time. So that, that's something that I think people don't get with ADD as well.
ADD brains don't have a deficit of attention. They are just selective as to where they put their attention. They, they, the brain holds back attention from all the boring stuff or the stuff that's not practical or stuff that's not important and it floods the stuff that it's interested in. But that stuff is not necessarily just video games or something, right? It can be a story that you're really into. It can be a a project that you're building and and something you're working on.
Interested. You know, that's this joke I remember from my country in Nigeria. They say if you want a Nigerian kid to get a math problem properly, just add the currency side to the numbers and then they'll get it right. Yes, yes, that's true. Yeah, Yeah. Just just make it about money and all of a sudden it works. Yeah, I didn't, I remember taking accounting in school and I hated it and I quit, right.
And then now I run a business and I'm like, I've got a no accounting. So I I work on, you know, getting the accounting going and and I'm fascinated. All right, looks like we lost them again. So I'm going to hold off on this. I don't know if this be edited. Hey, everyone, if you're here, how you doing? What can I talk about?
Yeah, we're talking about learning and, and studying and education. Also speed reading. Speed reading is a big one. I'll bring this up when he comes back, but just in case you need to use this footage. We are not taught properly how to read. We are taught to sound out things. And we're still going through that.
And it slows down our reading process, making it really boring. And today, people who read are there's, there's all sorts of stats on this. But like, people who read regularly are much more likely to make more money, to be promoted, to be happier, to have better relationships. I was doing some content while you were gone on reading on speed reading, are you?
You were talking about accounted. You were talking about accounted. I am a charted accountant. Yeah. A CPA, Yeah. What do you guys call a CPA in the US? So I'm very. Attracted to that story. Well, now I, I run a couple of businesses, so I really am learning about accounting and I'm like, I'm motivated to learn about accounting because I want to save on my taxes. So I didn't bother to learn when it was more academic, but once it became practical, I was like, no, I want to be mastery of my of my accounting.
You know, Accountant is actually very annoying and very boring. So I can I can very much relate to the pains of people that dislike accounting, but less. I don't know if you've seen previous episodes of those podcasts wherein I have interviewed elite level neuroscientists. I've had neuroscientists from Stanford University, you know, from different Ivy League schools.
And it seems like the science and the practicality sometimes have a deviation. But I'm going to put you on the hotspot when it comes to cognitive decline and longevity. So you've actually spoken about memory boosting activities that help to prevent Alzheimer's cognitive. Decline. But do you think poor memory is an inevitable part of ageing, or just the same term of neglect?
Or exercise? Brain Exercising. I think you're leaving out one very important part, which is health. Your brain is an organ, so if you don't have good diet and exercise, then then you're not going to have as a healthy memory. What we know now is, so it's a complex answer basically. So yes, absolutely. If we learn new things at almost any age, our memory gets stronger and can, can bounce back. If we start training our brain when we're younger, it builds up what's called a cognitive reserve, which gives us a resistance to dementia and lowers those statistics as well. So all brain training is absolutely fascinating and effective, but I think it's half the story. The other half, if you're really
worried about losing your memory, is also a health issue. And this doesn't, this doesn't help me. I don't, I don't have any books on dieting or anything, but I'm telling you that like your brain takes 25 to 30% of all your oxygen. It takes almost as much of most of your nutrients, minerals, things like that.
It's made of fat. It's a very selfish organ. It takes the first of everything, right. If you, if you start, you start to lose blood flow. What happens like you're, you feel light headed first, your arms don't get weak, right? Your legs that your, your head does because it's the it's the most sensitive thing.
So, so it is true if you're overweight or if you're, if you have an unhealthy lifestyle in any way, it affects your brain first. I think that's what we're seeing a lot in America. There is, there's a lot to, there's a lot to unpack, but I am a big believer in the grain brain theory by a good friend of mine, Doctor Perlmutter.
It came out a while ago, but I think this the, the data, there's some data that contradicts it a little bit, but I think most of it still backs it up. And the idea is that if we have a diet that's high in sugar and grains, those are very concentrated sources of energy, right? And our microbiome eats that stuff up too. And that microbiome can mess with us. So the, the one good example is we know in everybody's microbiome, everyone's gut, there are there's microbiomes in there that they convert sugar into a hormone that makes you hungry.
So all the people out there who get like really powerful cravings and you think this is genetic or you think this is you, it's actually a little bacteria in your stomach that's controlling you. Think about that and the more sugar you feed it, the stronger it's going to get. So a sugar fast is probably one of the best things you can do.
That means just cut out sugar and and complex carbs. That's the bread, anything made with flour, right? Do that for about a week. And and if you can't do that for for a week, then you've got bigger problems. But like you can motivate yourself to do that for a week, then it kills all that little microbiome and you're going to you're going to lose a lot of that those cravings that you thought were were part of you. There's so many people who think that they're cravings and they're the way they eat everything is a part of their identity and they're so surprised when they realise it's actually just a little like parasite, this little bacteria that's controlling you.
So a sugar fast is really important. The other thing is that there's a lot of evidence that shows that Alzheimer's might be a part of a cascade reaction to a sugar in the brain. So sugar goes into the blood. We do know that sugar goes past the blood brain barrier. We also know now that some small bacteria gets past the blood brain barrier. So if it's eating up sugar in your brain, it starts to grow. And what happens is this is getting really kind of technical, but basically there's the the damage that is done with Alzheimer's, the actual wounds to the brain are, are basically a beta amyloid, what's called a plaque. And it's caused by this, this beta amyloid substance in the brain.
And doctors for, for a long time, scientists trying to figure out why is that going in the brain? Why is it damaging the brain? And the theory that I think holds the most weight is that it is a defence mechanism to, to kill this bacteria. It's like dropping napalm in a war. So the idea is that you eat a bunch of sugar and it doesn't matter if you're fat or not.
Like you wouldn't, you wouldn't know it to look at somebody. It's, it's, it's in the brain. You know what I mean? Some people might be more susceptible to this and others, there's a lot to unpack to understand. But basically, if you, if you get a bunch of sugar, this bacteria grows that beta amyloid comes in to destroy it and it hurts the brain in the process. It does that over and over and over. And you have Alzheimer's and Alzheimer's is on the rise in North America.
It is growing. It might be because of other things like toxins and things like that, But in North America it is huge and around the world it's not as much. But you don't see nearly as much sugar, cornstarch and flour in foods around the world. Like that's the one key thing. And we do know that people who have better diets are much less likely for Alzheimer's. People who train the brain regularly, much less likelihood for Alzheimer's and and also regular exercise. Regular exercise is so powerful.
It's, it's on the decline now, but because we know now that that exercising regularly really doesn't burn a lot of fat. So it doesn't make you look like exercising regularly will make you healthier, but it doesn't, it's not like as we found out, as you can actually burn quite a few calories just sitting on the couch. That's the irony is that your body is burning calories all the time.
So exercise is not burning as much calories as we think, but the act of exercising is making your whole body so much healthier and so much stronger. You're basically it's a, it's a fountain of youth pill. And and you're younger as you get older. Absolutely. Like I might even surprise you about how old I am.
Wow. How old? How old do you think I am? You guess. Yeah. Don't look at my bio. Don't look online. OK, I'll say 50. 50 yeah, you're right. Well, I'm 51 now, but, but yeah, you're right. No, most people judge in the 40s. So now I, I feel bad. I got it. I kind of primed you for that. You you knew, you knew I was testing you and everything.
So you were probably, you know, you're probably set up. But, but like I, I'm in the best shape of my life and I'm, you know, very energetic and, and, and everything because I, you know, take care of myself. So if you take care of your body, you take care of your brain, it'll take care of you until we. Hey, so let's talk about the application to leaders and founders.
Of course, the audience of this broadcast is predominantly composed of entrepreneurs, founders, executives, creatives, professionals under constant cognitive workload. So if you're coaching ACEO or AC suite executive with intense pressure and limited time, what habits you know would you prioritise for them first? Well the first thing I think is mindfulness to get your head on straight 1st, and this is from my experience, start the day with some time to yourself.
So start the day early. Too many people start and they're rushing and they jump right into the problems and if their mindset is not right, they can make a lot of mistakes. And myself included, I've made mistakes when I try to rush into that, usually when I start the day with a little meditation or a little time to myself, have a much better day because you, you get on the right track. The other thing I would say is you want to focus on productivity, actually getting things done. There's a lot of busy work that it's easy to fall into and it's no different from, you know, doom scrolling and flipping through slides and stuff or reels and stuff because you're craving stimulation.
And sometimes stimulation feels like you're getting something done. But if you focus on tasks, you know, the amount of tasks that you have to do, then, then you can chip away at them and get them done. One of the things that has made me very productive is that when I follow it is when I use the focus burst technique, I also map out those techniques. We call it blueprinting.
So you find out like when I was writing my, my book, for example, right? Like this is this is a big book for a, for an ADD person to write, right? So, but it's made-up of chapters. Each of those chapters is made-up of concepts. So what I would do is I would do a focus burst on each one of the concepts and then do a focus burst on editing and everything.
So I could map out exactly how many little chunks of five to seven minutes I would need. And then it was just a matter of, well, what do I do? Well, I have these chunks that I have to do. And it what you want to do is get rid of the friction of having to make decisions and just have it all laid out in front of you know exactly what you have to do. You don't have to, to think and plan and everything. Too many times we spend so much effort every morning as entrepreneurs because there's so much overwhelm and, and we're we're trying to decide how our day is going to be. If you can map all that stuff out ahead of time and then just follow the plan, it helps your executive brain functions. Just relax a little bit.
You don't have to have to be on the ball all the time. You just have to focus on what you're doing at the time and that way you can get more done. So that would be my suggestion. Focus on the little things. Make a plan for your actual activity and things you're going to accomplish. You try to avoid a lot of the busy work.
You know, meetings can be shorter, sometimes it can be a text, things like that. And yeah. And and also starting the day with some mindfulness and to clear your head that gives you a better chance to fight the fight. I love that sounds like stuff that I do. So I I love to say this, that activity doesn't necessarily generate productivity.
And I hope you rest with that. And yeah, let's talk about the. I agree with you. I agree with you. You know, it takes a lot of discipline that people don't see, you know, this discipline behind the results for yourself. People see Gina's world record for myself. People see global top 2%, right? Being in the top 2% in the world at anything at all is is an uphill task.
But they don't see the training that comes behind it. So what does cognitive discipline look like behind the scenes? And what does consistency look like in real life? Our consistency is tough for everybody to get much less than ADD person like me. So it's, it's always a goal, not always a destination for sure.
And I think, you know, don't be so hard on yourself. If you're not doing everything perfect, then you're, you're in here with the rest of us, most people. I, I think that's, that's one of the things there's also, there's also a, a philosophy that you can't do everything. You can't be good at everything, right?
Like, you know, you look online with content and there's people who are like, you know, they have to start the day with their meditation and then their special green smoothie and then they have to do a jog and then they do the, their daily affirmations. And of course you have to journal. And by the time you get all that stuff done, have you gotten any work done?
So, so something has to give. So it, it, it does have to be fluid. If you're working on a project and you got a deadline, you can't always, you know, go to the gym and work out. Sometimes you got to, you got to sacrifice some of those things. So don't be so hard on yourself and don't hold yourself to an impossible standard where you have to do these things always perfectly.
It's just allow yourself to, you know, have a couple of bad days and then get back to it and, and get rid of the guilt. I'd say that that would be my biggest, biggest advice that I want to give to my younger self. We go with the flow, right? With the tide, like a sleeve to the wave, you know? Yeah, well. So let's talk about legacy.
When it's all said and done, where do you want your work, you know, to be? And how do you want your body of work to be viewed in ten, 20-30 years from now? And what do you want to be true? I don't know, I mean, I, I do take pride in, in what I've done and, and the people I've helped. And I want to, you know, reboot the, the memory business so I can help even more people now, now that we've got organised and, and gotten some really good content for people, but I don't really know how I want it to be viewed.
I kind of want that to be up to, to others. I, I do it because of the passion that I want to do it. It's like giving birth to me. I, I want to have it come out of, of my mind and, and, and, and exist in the world and be as good as I can make it and flaws and all the best I can, I can come up with at the time and how other people see it 100 years ago, 100 years from now or 10 years from now or something.
I I think I could care less. Perspective of a perception. I'm, I'm just, I'm not doing it for them. I'm not doing it for authenticity. I'm not doing it for, for ego or something. I'm doing it because I, I feel like it has to be. Have you ever heard of like, I think it's Dharma, the, the Indian principle of Dharma, the, the Hindu, Hindu principle of Dharma. It, it's, I'm going to butcher this and anybody who's Hindu, please feel free to, to destroy me in the comments. But essentially the way I was taught it is that your destiny is a mixture of your talent and where you happen to be. So if I'm on a boat and someone's drowning and I have a life preserver, my destiny is to throw that life preserver, right?
That that doesn't mean that God handed down this, this belief to me and oh, it is my time to do that doesn't mean everything. Every destiny is like predestined it. It's a little bit of where you happen to be and how you can best contribute to the world. So I never intended to be a memory guy. I actually had a very bad memory that I never would have thought I'd be the guy, right?
Even to this day, I don't know if it feels like me, but I knew I could help a lot of people. I knew I could contribute something that would have some real value and I could make money at it, obviously, and turn it into a business and, and that was enough for me. So I feel like I have to follow what is that destiny, that Dharma and I, I, when once you start getting into a, how will people see it in the future?
And what's my legacy is, I don't know. I, I, I used to think a lot about that. And I mean, my legacy might be my son looks like he's going to have a good life because of decisions that I've made and I'm happy and proud about that. I, I hope my employees and some people I work with are going to be well off because of what I've done. I hope a few of the things that I build we're still going to be around after I'm gone, but I'm not sure how if I care. I don't sure if I care so much about people's opinions today of my legacy, much less 10/20 a hundred years from now. Interesting stuff.
You know, Speaking of helping people, I know your website isdavefaro.com, that is DAVEFA Double ROW, that is DA or what's V again? I forgot it. I call a victor that fox alpha. What's R? We've got to my knee to off of it. You're doing. Great. You're doing great. I'll call. I'll call it Reaver. Reaver also.
Whiskey. What I would, what I would. If people want courses and stuff, I actually suggest they get my book Brain Hacker and also go to brainhackers.com, Brain Hacker with an s.com and on there's a number of courses. You see a banner at the top, you can click that. If you want to take my memory immersion course, it's only $50 and in 30 days it'll transform your memory.
And also on there, there's a little over 150 of my friends who are experts in their own right who have contributed brain hacks to that site. It's a, it's a online magazine that I am the editor of and it's some really good stuff. So go to brainhackers.com and pick up Brain Hacker today and take the Brain Hacker Memory Immersion programme.
And that's probably the best way to to find it. And, and if people are interested in having me speak to their audience or something like that, then yeah, Dave farrow.com is the way to get a hold. Of let's go, let's go so let's end this with a bang. 5 quick fire round questions for you. Are you ready to rumble? OK, so number one, what is 1 believe that reshaped your life? That it's not what you're born with, it's what you do with it. I love that.
What is 1 daily brain habits you never skip? Well I I hope I never skip it, but there's bad times in my life where I did unfortunately and I saw the results. It's meditation. If you start the day or end the day with clearing your mind, it has huge knock on effects to everything else in your life. No matter what you're going through, take some time for yourself.
Meditation is absolutely absolutely amazing. What is 1 Food people should stop eating for better cognitive or memory? Yeah, I got to say, sugar is is the killer. I used to. I used to think in moderation was OK, but I did some brain hacks to train my brain to not crave sugar as much and it transformed my life. I I stopped eating chocolates and the sneak the sweets and little things that you sneak in here and there. I lost weight, I'm healthier, I'm waking up earlier. I'm not as Moody even like emotions are more stable. Sugar is just, it's not natural for the human body. We, we love it.
It's tasty, you know, it maybe we, we want to think it's good for us like alcohol or something, but it's really not. There's no, there's, there's no vitamins in there. There's nothing good for it. And so just try cutting it out for a little while and see how you feel if, if you're dealing with any sort of health problems.
I think everybody wants to say, Oh, it's like what's in the water or it's what's in our medicine or it's this or that, any of these complex thing. And what if it's just the most common thing that tastes good that we just can't avoid? Cut that out and see what happens because it's transformational in my experience.
So what is 1 mistake you would say made you stronger? A mistake I had was that when my, when, when my brain started like I, I had some memory loss and decline after COVID, I didn't notice it and other people tried to tell me and I, I was in denial. I think about it. And so it took a long time before I, I tried to do the exercises to get my brain back. And I wish I wouldn't have wish I wouldn't have done that. I wish I would have focused more on, on doing, practising what I preach there.
There was a period of time, I'll be honest with that. I, I stopped doing memory techniques for a while because I was just stressed and I was working on my business. And you know how it is, you just, you just you don't pick up the weights for a while. Just let everything go back to me, right? And that, yeah, well, it was in the middle of a divorce and all that stuff, too.
So good. Two years where I wasn't training my brain. And now I see the results afterwards. And now that I'm getting back into it, it's like, oh, I wish I would have done this earlier. So it starts with the mindset. It starts with that focus. You are in charge if it goes through your head, don't let anybody tell you otherwise. Certainly things can influence, advertisers influence, you know loved one influence.
But you are ultimately the the guardian of the palace of your mind, so choose wisely. Interesting. Use it or use it. Mindset, skill sets and tool sets. So the final one. Oh yeah. And it surprised me how quickly you can lose it. Yeah. And, and I was always the guy who was always learning something. So I took it for granted.
And and yeah, a good year. Then went into two years where I wasn't really doing memory techniques, wasn't really training my brain. And then all of a sudden I'm sluggish. But it's not all of a sudden. It was gradual, right? Other people noticed it and I didn't. But it was, it was, you know, I'm absent minded and stressed and all that stuff.
And it's amazing how quickly you can lose it. But you can gain it back even faster. You just have to decide to. Yeah, you just need to train. And if you were to describe legacy in one sentence, what would that sentence be? I would have to say figure out who you are and do it on purpose. Don't be an accident. Absolutely.
I can't take credit for that phrase. That was that was a line from my favourite philosopher in the world. You're wondering who my favourite philosopher in the world is. I want to know because I am a modern day business philosopher. All right, my favourite philosopher is Dolly Parton. She has said some of the most wise things.
Just look. At her interviews. Yeah, she's a brilliant. I will always love you, yeah. Whoa, I love Dolly Parton. She's brilliant. And yeah, she said figure out who you are and do it on purpose. And it was just like, holy crap, that that sums up life. Don't do it by accident. Don't do what other people want you to do.
Just figure out who you are and don't listen to anybody else and just do it. Just be it and and whatever whatever aligns with that will come along for the ride and whatever doesn't align then they weren't meant to be with you. You know, I love to say be yourself because every other person is taken. Wow.
So it's time to say goodbye, but I need to give you flowers, Dave. This has been our amazing, amazing episode and of course, it's been grounded and TP valuable. So thank you very much for the work you do and the discipline you represent. I always love to say something that gratitude is good attitude and when a person shares the time with you to share the life with you because the SI unit for measuring life is time.
So Champions, this episode is not for passive listeners. This is for people ready to train their mind like your future depends on it because it actually does. So from me to you, it's love and respect. And of course, to the audience, always go for something in your life, conceive, believe, strive to thrive and achieve.
For me, it's goodbye. And of course from Dave it's goodbye. And do you want to leave a shout out to anyone before you leave? I want to thank everybody out there and I just wanted everyone to know that you're all brain hackers. The minute you decide to take control of the thoughts in your head, you're hacking your brain and you're in charge. And that's that's the most important thing you can do and anybody can do it.
Wow, stay in chat guys, it's goodbye from us.