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Live Well Be Well with Sarah Ann Macklin | Health, Lifestyle, Nutrition

Nir Eyal: Why Positive Thinking Isn't Working (& What Actually Does)

Mittwoch, 24. Juni 2026 · 2 h 10

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Have you ever wondered why you keep thinking, feeling or behaving in ways you know aren't serving you even when you know better?

This week I'm joined by Nir Eyal, behavioural designer and bestselling author, and one of the most fascinating voices on how our beliefs shape everything from our habits and identity to our health and happiness.

Nir has a way of cutting through the noise of self-help and getting to the science and what he shares isn't about toxic positivity or vision boarding. It's about understanding the beliefs running your life, and actually changing them.

What we explore together:
• Why your brain continues to lie to you even when you know the truth
• The difference between facts, faith and beliefs and why it matters
• Why manifesting and positive visualisation can actually make you less likely to succeed
• What a 1950s rat experiment teaches us about the power of belief and human potential
• Why your ADHD, perfectionism or Myers-Briggs label might be holding you back
• How the stories we tell ourselves create suffering — and how to change them
• The science of luck — and why lucky people aren't just born that way
• Why your beliefs about ageing could impact your lifespan more than diet or exercise
• How to actually change a limiting belief — practically and permanently

If you've ever felt stuck in patterns you can't seem to break, this one is for you.

Love, Sarah Ann 💛

Nir's books: amazon.co.uk/stores/author/B00HJ8021I

My book 'Healthy Shouldn't Be This Hard': amazon.co.uk/Healthy-Shouldnt-Be-This-Hard-ebo…

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Timestamps
— Introduction: Why our beliefs shape everything we think, feel and do
— The difference between facts, faith and beliefs
— Why manifesting and positive visualisation can backfire
— Pain is not suffering — and the stories we tell ourselves
— The 1950s rat experiment and the science of hope and belief
— Why your beliefs about ageing could add years to your life
— How to start changing a limiting belief
— The steelmanning technique for difficult conversations
— The four questions that can change how you see anyone
— It's not your fault — but it is your responsibility
— Prayer, faith and the science of belief without religion
— Conditional vs unconditional love and how beliefs shape relationships
— How to actually replace a limiting belief — step by step
104:54 — The belief that changed everything for Nir recently
119:52 — Final advice: how to start living by better beliefs today

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