Principles of Brand Growth and how to build Distinctive Brand Assets – Jenni Romaniuk, EBI (Englisch)

On evidence based marketing
marketingscience.info

How Brands Grow – Byron Sharp

amazon.de/How-Brands-Grow-What-Marketers/dp/01…

How Brands Grow Part 2 – Byron Sharp & Jenni Romaniuk

amazon.de/How-Brands-Grow-Emerging-Services/dp…

Building Distinctive Assets – Jenni Romaniuk

amazon.de/Building-Distinctive-Brand-Assets-Ro…