The Science Behind Why We Buy - Phil Barden - DECODE (English)

Perception, behaviour and the misunderstood role of emotions in brand building
Phil Barden: DECODED (amazon.de/Decoded-Science-Behind-Why-Buy/dp/11…) - The Science behind why we buy

Richard Shotton: The Choice Factory (amazon.de/Choice-Factory-Behavioural-Biases-In…)

decodemarketing.com/en