Markenkraft - Der Podcast über Markenführung und Markenforschung· Folge 30
What makes advertising effective? - Paul Feldwick - Author & Creative-Director (English)
Freitag, 3. November 2023 · 1 h 07
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Shownotes
The anatomy of Humbug and why we should stop worshiping creativity
Books by Paul Feldwick:
• The Anatomy of Humbug: How to Think Differently about Advertising
• Why does the Pedlar Sing?: What Creativity Really Means in Advertising" Troubador Publishing Ltd (2021)
The Dedoles Socks Campaign: youtu.be/9ZVc1bbgH3U
