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Openwork is a weekly podcast about how the watch industry actually works. An unfiltered look behind the scenes — no press releases, no hype, and no sponsored takes. Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology. Available on Apple Podcasts, Spotify, YouTube Music, or wherever you get your podcasts.
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Second Lives – AP and Rolex CPO, Ebel Reboots, Bennahmias Returns – Episode 99
Audemars Piguet is reportedly launching its own certified pre-owned program. This is the same brand that has spent years discouraging clients from reselling their watches. Gabe Reilly and Asher Rapkin of Collective Horology look at WatchPro
New York Watch Week 2026 – Has It Gotten Too Big? – Episode 98
Openwork Episode 98 was recorded live at WatchTime New York in Gotham Hall, where Gabe Reilly and Blake Buettner of Collective Horology recap New York Watch Week 2026. They talk about how the week has grown from a mostly tri-state collector
The Business of Bond – Inside Omega’s 30-Year 007 Partnership – Episode 97
Gabe and Asher break down one of the most successful marketing partnerships in watch history: Omega and James Bond. The story starts in the mid-’90s, when both franchises were trying to reboot. Omega was a struggling asset inside the Swatch
Who Pays for Watch Media? – Influencers, Access, and Life After Hodinkee – Episode 96
Watch media looks nothing like it did ten years ago. Blake Buettner was one of Hodinkee's early writers, later managing editor at Worn & Wound, and built The Deep Track on his own. He joins Gabe Reilly and Asher Rapkin to talk about how wat
Dressed for Success? – Rolex's Padellone, Breguet's Retail Purge, and Swiss Exports – Episode 95
Eighteen months after Liberation Day, we look at where Swiss watch exports stand. Shipments to the U.S. are down 8.3% year to date but still up 8.8% versus 2024. Mainland China is down 23% from two years ago. Global exports are still up 1.7
MING's Very Big Year – And What Comes Next – Episode 94
Recorded live at Geneva Watch Days, this episode of Openwork sits down with Ming CEO Praneeth Raj Singh to unpack one of the strongest product runs in independent watchmaking: the Polymesh, Iris, Starfield, Lightning, and Comet. Hosts Gabe
The Unsung Watches – Geneva Watch Days 2026 – Episode 93
Gabe and Asher kick off Episode 93 with news: Collective is now an authorized Ressence retailer. Then they get into the week's biggest story out of Geneva Watch Days 2026: Breitling's Gallet relaunch, its inherited distribution network, the
Geneva Watch Days 2026 – Bigger, Better, and Collector-focused – Episode 92
Gabe Reilly and Blake Buettner record live from Geneva Watch Days to discuss the show’s atmosphere, the growth of independent watchmaking, and what Blake’s new role at Collective means for future content. We break down major trends: indepen
Collection Reset – Working in Watches Changed How We Buy – Episode 91
Breitling relaunches Gallet on September 3rd. Openwork hosts Gabe Reilly and Asher Rapkin unpack Georges Kern's play: chronographs at 3,000–5,000 CHF, an exploration story aimed at Bremont, Longines, and Tudor, sold in Breitling boutiques.
We Sued to Stop Tariffs – And Rolex Is Reshaping Retail – Episode 90
In Episode 90 of Openwork, Collective Horology co-founders Gabe Reilly and Asher Rapkin reveal that they've sued the U.S. federal government over the tariffs squeezing the watch industry and small businesses nationwide. They explain why the
The Watch Switzerland Can't Make – Karel Bachand (Barrelhand) – Episode 89
A quick news note: On Friday, July 24, Collective, along with New York spice importer Burlap & Barrel, filed a lawsuit in the U.S. Court of International Trade challenging the federal government's latest Section 301 tariffs. We'll dig into
The Rise of Tudor – How Rolex Wins by Letting Tudor Dare – Episode 88
How did Tudor go from a brand you couldn't even buy in the United States to a half-billion-dollar powerhouse selling 300,000 watches a year? In this episode of Openwork, Gabe Reilly and Asher Rapkin trace the rise of Tudor — from its wilder
Bonus: Reviving the U.S. Watch Industry – Josh Shapiro (J.N. Shapiro) – Episode 41
To mark 250 years of American independence, we're revisiting one of our favorite conversations: our sit-down with Josh Shapiro, the American independent watchmaker behind the Resurgence — the only watch that currently meets the U.S. Federal
The Analog Boom – Watch Sales Surge to Start 2026 – Episode 87
This week we're proud to welcome Bamford London to the Collective line card. George Bamford is the OG of modern collaborative watchmaking, but it's his own designs — the D300 Ceramic Diver, the Monopushers, the GMTs — that pulled us in: pie
Bonus: The Watches of Armin Strom – Claude Greisler (Co-founder & Master Watchmaker) – Episode 86
We're on summer hours, but we wanted to keep something in your feed as much as we can — so this one comes from our Watches Of podcast (https://collectivehorology.com/pages/the-watches-of-podcast?srsltid=AfmBOoqiCzcXV-QFzB1BKC01EGUoYiZVvE91M
Tariffs on the Rise (Again) – New Justifications, Higher Rates – Episode 85
Gabe heads to Las Vegas for one of the largest trade shows in the watch and jewelry world — a B2B behemoth that's quietly making a bigger play for watches than ever before. He breaks down what the show gets right, where it falls short of th
Open House Recap – Inside LA's First and Only Independent Watch Show – Episode 84
Morning after Open House 2026 — the biggest event Collective Horology has ever thrown. Now in its third year at The Aster in Hollywood, the fair pulled 400+ people through the door, a line down the street, a closed RSVP, and attendees who f
Watch Retail Consolidates, Rapidly – What It Means for the Industry and Enthusiasts – Episode 83
While preparing to speak on a panel about the rapidly changing state of American watch retail, Gabe stumbles onto an annual industry report that ranks the largest jewelry and watch retailers by revenue — and what he finds stops him cold. Th
The Quiet Giants – How Seiko, Citizen, and Casio Each Cleared a Billion – Episode 82
Seiko, Citizen, and Casio each pulled in over a billion dollars in revenue last year — in most cases record-breaking, and all three landing neck and neck around $1.3 billion with healthy 9–14% net margins. That's remarkable on its own. It's
Royal Flop? – AP x Swatch: Brand Building or Crisis Management? – Episode 81
We recorded today's episode on May 13, just a few days before the AP Swatch Royal Pop went on sale. We discuss the decision-making and implications of this project for both companies' brands and businesses, and for many reasons, we consiste
How Watches Get Allocated – It's Not Just Spend History – Episode 80
Why do some watches always seem to go to the same people? Listener Terry wrote in with a question we hear constantly: how do brands and authorized dealers actually decide who gets the most in-demand pieces? Is it spend, celebrity, genuine i
Against All Odds – How Richemont, LVMH and Swatch Recovered in Q4 2025 – Episode 79
If you'd told Gabe and Asher on August 7th — the day the U.S. announced a 39% tariff on Switzerland — that the holding companies would close out 2025 with their watch businesses up, they wouldn't have believed it. But that's what happened.
Breitling vs. Richemont – Opposite Bets on an Industry in Flux – Episode 78
A grand reorganization of the luxury watch business is happening in front of us, and nowhere is it more visible than in the diverging strategies of two holding companies making opposite bets on the future. Gabe and Asher unpack the contrast
The Sleepers of Watches and Wonders 2026 – Our Favorite Releases from Geneva – Episode 77
Gabe and Asher are back from Geneva, lightly jet-lagged after roughly 30 meetings across three days at Watches and Wonders. Rather than rehash the releases everyone already covered, this episode is dedicated to the watches they think didn't
Is Watches and Wonders Dead? – Long Live Geneva Watch Week – Episode 76
Gabe and Asher bring a firsthand report from Watches and Wonders 2026 in Geneva, jet‑lagged but watch‑fueled. They walk listeners through the week’s key impressions: a general sense of underwhelming novelties from the big brands, alongside
Watch Brand Draft – Picking Our Fantasy Watch Businesses – Episode 75
Gabe and Asher conduct the first-ever Openwork Watch Brand Draft — a snake-style, six-pick fantasy exercise where each host selects watch brands they'd want to own and operate across three categories: independent, micro/challenger (under $5
The Rise of F.P.Journe – Hype, Substance, or Both? – Episode 74
Gabe and Asher explore the rise of F.P. Journe — how a fiercely opinionated French watchmaker who was expelled from horological school at 16 built one of the most coveted brands in the world. They trace Journe's journey from launching at Ba
Rolex Pre-owned Values Slide – Certified Pre-owned to the Rescue? – Episode 73
Gabe and Asher kick off with the Dominique Renaud Pulse60 launch, which became the most talked-about watch of the week — not through traditional media, but through private collector communities and group chats. It's a perfect case study in
Unexpected Winners in a Down Market – Independents, Microbrands & Neo-vintage – Episode 72
The Swiss watch industry is in one of its most difficult periods in decades, with ten established brands down 15% or more in revenue — but that doesn't mean everything is struggling. In this episode, Gabe and Asher explore three segments of
Speculation Season – Rolex GMT Master, Swiss Watch Data, & Betting Markets – Episode 71
Rumours about the Rolex GMT Master II Pepsi have reached a boiling point. Authorised dealer websites — controlled by Rolex, not the retailers — have quietly dropped the reference, and WatchPro is reporting that dealers have been told to exp
