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Welcome to Process the podcast, where we welcome guests of all creative disciplines and bridge the gap between art and commerce as leaders in their lane. We dive into their unique process to actualize their ideas and get our hands dirty with - the work. Host Arielle Thomas hopes you love these creative conversations with some of the most celebrated names in the Australian fashion, media, and design landscape!
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Your Next 100 Days Decide Your 2027
“You don’t get in the room by waiting to be invited.” - Arielle Thomas Feeling lost in your career, stuck, or unsure what to do next? In this Process Petite, Arielle Thomas, motion director, social strategist and founder of Cinema Thom, sha
Estée Lalonde on Building Mirror Water and finally asking for help
“I love a trier. It doesn’t matter where it goes. If you are actually out there trying, that’s the special sauce right there.” - Estée Lalonde Estée Lalonde has spent 16 years as a content creator, building an audience of more than a millio
How Saie Built a Diehard Beauty Community
“The audience comes last, so that they can come first.” - Erin Starkweather How does a beauty brand that only launched in November 2019 end up selling one Glowy Super Gel every 10 seconds at Sephora? Erin Starkweather, Creative Director of
Shared Stages: Does Engagement Make Money with Sally Obermeder
“Likes are a beautiful vanity metric... but if your wallet’s not killing it, why are we doing it?” — Sally Obermeder This episode was a part of a juicy panel at the Social Summit Manly 2026. We can’t wait to take you behind the curtain with
Jamie Green is strapped to a rocket ship, from mag covers to Oprah
"It's all relationships... learn the camera, definitely. But then invest your time in relationships." — Jamie Green Jamie Green didn't pick up a camera until 2017. Before that, he was building a social enterprise sleepwear label in Melbourn
Styling for Prada, Cartier & Bvlgari: The Many Hats of a Celebrity Stylist with Jess Pecoraro
Jess Pecoraro didn't know what a stylist was until she walked into the Cosmopolitan fashion cupboard. By 23, she had worked her way through some of Australia's biggest magazines. Then she walked away from her dream job with no clients, no t
Founder and Expert-Led Video Content: The Complete Framework for 2026
If you're a founder, business owner, or the person on the marketing team who keeps getting told "we need more founder videos" , this episode is the actual framework, not just the advice why & how to do it. In this Petit, Arielle breaks down
Why Fashion Still Chases Film: Inside Brydie Mack's World
Most photographers shooting fashion campaigns today work in digital, instant previews, instant safety net. Brydie Mack, known to her audience as Wolf Cub, doesn't. She shoots everything on film: three to four rolls per look, five different
The Story Behind Persona's Debut Issue, with Bella Freud
"It's an object of obsession about one woman... you genuinely get an intimacy that you cannot find anywhere else." — Grace O'Neill & Paulina Paige Grace O'Neill and Paulina Paige have built magazines and campaigns for some of the biggest na
Allow me to reintroduce myself: The story behind Process the Podcast
"My parents owned a five star luxury hotel that they built when I was ten... it formed me in a way that I cannot even comprehend." — Arielle Thomas For over 140 episodes, Arielle's been the one asking the questions. This week, she turned th
From Princess Diana to Kim Kardashian: How Joh Bailey Built Legacy and Relevance for 41 Years
"You can't afford to be an arsehole if you're famous; people talk about it too much." - Joh Bailey Forty-one years ago, Joh Bailey opened a single Double Bay salon with one goal: to be number one. Today, that same "no bullshit" philosophy h
How Merit Built a Cult Following Before It Had a Name with Aila Morin
Aila Morin is the founding Chief Marketing Officer of Merit Beauty, one of the fastest-growing brands in the beauty industry. On this episode of Process, host Arielle Thomas sits down with Aila for a rare, in-depth conversation about brand
Petit: Why Your Portfolio Isn't Getting You Hired Anymore
Your showreel might be quietly costing you clients, and no one's telling you that. In this solo petite episode, host Arielle Thomas walks through the exact framework she's using to recalibrate Cinema Thom: why clients now hire for problem-s
Playboy to Summer Fridays: Ali Mitton Reclaims the Female Gaze
"If people want to work with you, they’re going to find you. So you've just got to create the work, be aligned with your own taste, and put it out there." — Ali Mitton From a darkroom in the Gold Coast to shooting global campaigns in Los An
Inside Everyone's Favourite Creative Substack, Art Direction with Zoë Yasemin
"If everyone draws from the same pool of images, but they don't know why they're drawing from that, the work becomes the same." - Zoë Yasemin Welcome back to Process the Podcast. This week, Arielle sits down with Dutch-based creative direct
Petit: Creatives Are The New Athletes
"The reason why I want to instill you guys to care about this... is not because I want you to care about basketball. It's because I want you to care about the shape of the story. It's the unglamorous, the hours and hours and hours that go i
Encore: Vogue Receptionist to Editor in Chief with Kirstie Clements
"You had an idea every ten seconds for Vogue. You can have an idea every ten seconds for yourself." - Kirstie Clements Welcome back to Process: Encore. In this archival series, we bring forward the timeless dialogues that laid the groundwor
Encore: Georges Antoni is a Slave to the Picture
"I don't say to my assistants that you're working for me... you're working for the picture, so everything you do is about making the picture better. The picture is my boss." - Georges Antoni Welcome back to Process: Encore. In this archive
Encore: Jasmine Dowling: Balancing Art, Life, and the Creative Tightrope
"The more I want the work to be the focus, the more I pull back sharing myself. I want the work to speak." — Jasmine Dowling Welcome to Process: Encore! In this archive series, we’re spotlighting the foundational conversations that continue
Petit: How to Build an Active, Engaged Community from Scratch Ft. Brooke Moody
The boardrooms are obsessed with a community, but most are just building an audience. This week in the Clubhouse, Arielle sits down with retail and AI strategist at Amazon Web Services, corporate influencer, and community builder, Brooke Mo
Shared Stages: Reverse Engineering Your Creative Career
We’re taking you out of the Clubhouse and onto the Masterclass Stage. 🎙️ This week, we’re sharing a special live recording from The Social Summit 2026 in Melbourne, presented by Riser Collective. Arielle joined three powerhouse women on Ap
From 600 Followers to Netflix: The Jemma Sbeg Podcast Story
Jemma Sbeg is the voice behind the global #1 psychology podcast, The Psychology of Your 20s. From a management consultant with a private Instagram account with only 600 followers to signing a historic global deal as one of only 15 podcaster
Petit: My ‘Creativity at Scale’ playbook
In an era where every app demands a different ratio and every campaign must stretch across dozens of platforms, the old school brief of 10 hero images and some video is officially delusional. In this episode, Arielle Thomas, Motion Director
Rebuilding Australian Fashion Week, Kellie Hush spills the tea on their Trade Over Trends approach
From the editor’s desk at Harper’s Bazaar to the front lines of fashion tech and circularity, Kellie Hush has seen every evolution of the Australian style landscape. Now, as she leads the charge for a revitalised, newly not-for-profit Austr
Coco Mocoe: Trend Forecasting, Going Viral, and Building Before You're Ready
The opposite of trendy is timeless. 🎙️✨ In this episode of Process, Arielle sits down with the internet’s favourite trend forecaster and cultural strategist, Coco Mocoe. From her early days at Famous Birthdays, where she famously spotted C
Petit: How I’m getting ahead with AI (literally all the use cases)
In this episode of Process the Podcast, your host, motion director, and social strategist Arielle Thomas, records for the first time in the new Clubhouse. Arielle pulls back the curtain on how Cinema Thom is moving beyond the "cheerleader"
Soundtracking the Met Gala: How Winslow Bright Architects Iconic Sound for Premiere Music Group
Most people think music supervision is just "picking cool songs." Winslow Bright is here to prove it’s actually a high-stakes chess match involving seven-figure budgets, complex copyright laws, music language translations, and ego-managemen
Why Who is Elijah? is Stripping Back to Scale for 2026, in partnership with Thoughtful
What happens when you decide to dismantle an 8-year-old global success story to build something leaner, smarter, and more equipped for 2026? Recorded live at Google Headquarters in Sydney, this special episode of Process takes you inside Th
What To Do If You Get Cancelled: Sally Branson on Due Diligence & Protecting Your Hard Work
How do you protect your brand when the unthinkable happens? In this episode of Process, host Arielle Thomas is joined by Sally Branson, a leading Crisis Management and Reputation Management Director. Together, they pull back the curtain on
Can You Be an Ambitious CEO and a Present Mother? Michelle Battersby Thinks So
Michelle Battersby is one of Australia’s most influential female founders. From launching and scaling Bumble Australia to co-founding Sunroom, and now leading Peanut, the global social network connecting women through fertility, pregnancy a
