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Backbone: How to take calculated risk to grow your business
In episode four of Backbone, we delve into something every founder discusses, but few assess properly: risk. Growth requires risk. But not all risks are created equal. Some move your business forward. Others quietly drain your time and conf
“The U.S. Market Is a Beast”: Sophie Hood on Scaling Seoul Tonic, Her Growth Tactics & her NEXT business!
🎙️ Sophie Hood on Building Seoul Tonic: From Australia to New York, Amazon, Retail Strategy & Scaling a Wellness Brand What does it really take to build a modern wellness brand and have the ambition to take it global? In this episode of Pr
Backbone: Cash is QUEEN! How to manage your cashflow
In episode three of Backbone, we get into the numbers that actually keep your business alive: cash. Profit might look good on paper, but cash is what pays your bills, your team, and you. And yet, cash flow is one of the most misunderstood (
The Future of Process: Building Australia's First Creative Space Surrounding a Podcast
In this special petit episode of Process, Arielle Thomas shares what’s next for the podcast and why it’s evolving into something much bigger than conversations behind a microphone. From building a recognisable visual identity to creating a
Backbone: "Business Structures and Tax" - All the things they never taught you in school
Welcome to episode two of Backbone! The four-part mini series where we discuss the financial side of building a business. Today, we get into the structures that sit underneath your business and the tax impacts of each! Whether you’re just s
Ben Watts: How to Build a World-Class Creative Career
Legendary fashion and celebrity photographer Ben Watts joins Process for a conversation about longevity, instinct, and building a career in one of the most competitive creative industries in the world. From photographing icons like Heath Le
Backbone: "The Accountability Mindset" - Removing avoidance and owning your financials
Welcome to Backbone: a four-part mini series all about the financial backbone of building a business, side hustle, or freelance career. We talk endlessly about the exciting parts of building something - the idea, the creativity, the passion
This Is Why You’re Still Stuck (And How to Finally Move Forward) with Brian Siegal
In this episode of Process, host Arielle Thomas sits down with American mindset and confidence coach Brian Siegal to unpack how creatives and entrepreneurs can break free from limiting beliefs, perfectionism, and procrastination, and build
Petit: My biggest lessons from 2025
2025 changed me. Not because everything went perfectly, but because it forced me to confront where I was avoiding discomfort, overcomplicating decisions, and staying too close to what felt familiar. In this solo episode, I’m reflecting on t
Mastering Still Life: @Stephanie_Somebody, The Eye Behind the World's Most Beautiful Brands
In this episode, we sit down with Stephanie Somebody (https://www.instagram.com/stephanie_somebody/#) — the Melbourne-born art director and still-life photographer creating world-class imagery for brands like Goop, Aesop, and the most covet
Letting Go to Grow: Eleanor Pendleton on Leaving Gritty Pretty and Building Haleau
In this episode of Process the Podcast, Arielle Thomas sits down with Eleanor Pendleton, founder of Gritty Pretty and now the visionary behind her new brand, Haleau. The girls unpack a thoughtful and open conversation about the evolution of
A Different Side of Me: My Interview on Fine Form
I sat down with Rebecca from Fine Form a few months ago to share my story, and a little more about how I got here. Tune in to listen to this episode of Fine Form! --- This week's guest is Arielle Thomas - filmmaker, social strategist, found
Inside Den Holm: The Iconic Creative Practice of Our Favourite Stonemason
This week on Process, we sat down with Steven John Clark of Den Holm. It's a conversation about patience, practice, and the quiet discipline of making things well before making them big. Steve reflects on the missteps that come from moving
Petit: Slow and Steady Might Be My Fastest Path to Success
In this solo episode, Arielle pulls back the curtain on what it actually looks like to grow a business without burning out. From navigating ambition to learning the hard way why “slow and steady” isn’t just a cliche, it’s a strategy. She sh
Emily Algar: Redefining Beauty Media in the Creator Economy
In this episode, we sit down with Emily Algar, a seasoned voice in fashion and beauty media, for a conversation that pulls back the curtain on what it really takes to build (and rebuild) a creative career in an industry that’s always evolvi
From Scratch: Sophia Amoruso's Wild Ride & Impact on Our Careers Today
This week on Process: We sit down with Sophia Amoruso, OG Girlboss, Nasty Gal founder, and someone who’s navigated the full arc of startup stardom, burnout, reinvention, and everything in between. From selling vintage clothes on eBay to run
BONUS Petit: Dinner Parties & Sydney Recap
In this episode, I’m fresh off a whirlwind trip to Sydney, where I had the absolute pleasure of hosting events, connecting with incredible humans, and speaking at the Social Summit. I’m sharing some behind-the-scenes reflections on what it’
Martina Calvi: The Art (and Business) of Junk Journaling
In this episode of Process, creative entrepreneur Martina Calvi opens up about her evolution from a shy artist to a confident creator shaping her own path. She shares how journaling became a cornerstone of her practice, helping her carve ou
Petit: I fell off. I'm sorry. I'm back!
In this episode of Process the Podcast, host Arielle Thomas reflects on the transformative and challenging past few months, discussing her journey in the creative agency space, the importance of consistency, and the support from her audienc
Beyond your comfort zone with Shelby Van Zwol
This week on Process, we sit down with Shelby Van Zwol, the founder of Chain Social, who went from running a one-woman agency out of her bedroom to leading one of Australia’s most sought-after social media companies — with 22 team members a
From Scratch: Fashion Visionary Hedi Slimane Part 2
A limited-edition winter series from Process. A new co-host. A new format. One creative icon at a time. Welcome to Part Two of From Scratch: Hedi Slimane. This conversation delves into the life and career of Hedi Slimane, a pivotal figure i
From Scratch: Fashion visionary Hedi Slimane Part 1
A limited-edition winter series from Process. A new co-host. A new format. One creative icon at a time. Welcome to Part One of From Scratch: Hedi Slimane. This conversation delves into the life and career of Hedi Slimane, a pivotal figure i
Fashion, Values & Global Growth: The Del Rainbow Approach with Bianca Gregg
In this episode of Process, Arielle Thomas speaks with Bianca Gregg, founder of Del Rainbow, about building a global fashion consultancy grounded in purpose and connection. Bianca shares how she grew Del Rainbow from the ground up, what mos
From Scratch: Inside Sofia Coppola’s Influence on Cinema & Culture
To celebrate 100 episodes of Process, meet From Scratch - a limited-edition winter series hosted by Arielle Thomas of Process the Podcast and Elena Cameron of Adorer House. Each episode explores the creative legacy of one iconic cultural fi
Emma Lewisham on her 100-Year Vision
In this episode of Process, Arielle sits down with Emma Lewisham, the founder behind the skincare brand known for science-led formulations, circular design and that unmistakable violet hue. Emma shares what it really took to build a global
Lessons from 100 Episodes: Going All In
Turns out showing up 100 times teaches you a thing or two. In this Petit ep, Arielle reflects on what it’s taken to stick with Process this long: the good, the gritty and the parts no one really talks about. It’s a look behind the scenes of
From Scratch: Sofia Coppola Part 2
A limited-edition winter series from Process. A new co-host. A new format. One creative icon at a time. In this conversation, we return to the world of Sofia Coppola. We talk about the softness and restraint in her work, and how it holds sp
From Scratch: Sofia Coppola Part 1
Introducing From Scratch A limited-edition winter series from Process. A new co-host. A new format. One creative icon at a time. We’re diving deeper than the mood boards, exploring world-class creatives whose work is actively shaping commer
Risks, Realness & Ready-to-Wear: Inside Liv Koennecke's World
In this episode of Process, we sit down with Liv Koennecke, the creative force behind Maison Essentiele — a cult sleepwear label turned ready-to-wear brand that’s redefining luxury on its own terms. Liv shares the pivotal moments that shape
Inspiring the Makers: The Rise of Trending DIY as Therapy and Art
In this episode Arielle sits down with Geneva Vanderzeil, the DIY and craft entrepreneur. They explore Gen's journey as a DIY enthusiast who transitioned from a career in town planning to becoming a prominent figure in the DIY and crafting
