The Korean Wave: How South Korea's Pop Culture Conquered the World

After the 1997 Asian Financial Crisis, South Korea made a bold bet: invest in culture. Lucas and Luna explore the origins of the Korean Wave, from the 1998 Basic Law for the Promotion of Cultural Industries to the founding of SM Entertainment, the global sensation of Winter Sonata, and the phenomenon of BTS. Learn how a government policy transformed a nation into a pop culture superpower, shaping everything from K-dramas to K-pop. This episode digs into the strategic planning, early pioneers like Lee Soo-man, and the watershed moments that made Hallyu a global force, without repeating earlier episodes on politics or economics.

#KoreanWave #Hallyu #KPOP #KDrama #SMEntertainment #LeeSooMan #BoA #WinterSonata #Psy #GangnamStyle #BTS #BigHit #BangSiHyuk #AsianFinancialCrisis #KOREA #FexingoHistory #History #PopCulture

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