Ep 3. Judith Von Prockl Going All In

In this episode you'll learn:

• How the customer becomes the hero

• What it was like to be a pioneer in the food travel industry

• The importance of word-of-mouth and referrals

• The importance of Instagrammable moments

• Why entrepreneurs should go all in right from the start

The Taste of Place podcast is sponsored by the World Food Travel Association’s Taste of Place movement. Taste of Place is a global initiative that celebrates culinary culture, food heritage, and the makers behind them. Through the movement, travelers and consumers are encouraged to connect more deeply with destinations and products through their unique flavors and traditions. Learn more at JoinTasteofPlace.org.