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Daniel Obasi on Why Lagos Is a ‘Creative Factory’
This week’s Lagos Fashion Week campaign is a series of portraits drawing on the tradition of African studio photography. They were shot by the creative director Daniel Obasi. Few people have done more to shape how the world sees Lagos. Loui
Why Nike Can’t Find Its Next Hit
For years, a coveted pair of Air Jordans could send sneaker fans into a frenzy. But when Nike brought back the black-and-blue Air Jordan 1 Royal this month, the response was muted — days after release, the shoe was still available in severa
Olivier Bron on Making Bloomingdale’s Desirable Again
For most of the last 30 years, the American department store has been a story of decline: store closures, bankruptcies, endless discounting and floors packed with racks that looked the same from one store to the next. Bloomingdale’s is star
The Generation Fashion Forgot
Fashion has long been obsessed with youth, treating young shoppers as both trendsetters and the engine of growth. Yet brands including Evereve, Ulla Johnson, Frances Valentine and Poppy & Peonies are finding opportunities in catering to wom
Ask Imran Anything: Vanity Metrics, Creativity and Commerce, Gucci’s Future
This week, by popular demand, we are back for the third installment of Ask Me Anything, where listeners from around the world send in their most pressing questions about what is happening in the fashion business. This time, the conversation
Who’s to Blame for Bad Customer Service?
A $15,000 mechanical bird named Molly has become an unlikely flashpoint for retail. After pop star Kelly Clarkson accused Brooklyn boutique Art of Play of treating her “like Julia Roberts’ character” in Pretty Woman, the dispute ignited a m
How Independent Thinking Powered the Spring/Summer 2027 Shows
Tim Blanks, editor-at-large at The Business of Fashion, joins Imran Amed for their seasonal review of the Spring/Summer 2027 shows. In London, Simone Rocha and Erdem delivered what Blanks calls career heights, and Christopher Kane made his
The Verdict on Luxury Fashion’s Designer Reset
Fashion's biggest wave of creative-director musical chairs is now a year or so in, and the early read is starting to emerge. Over a dozen major houses have brought in new leadership, and while the broader luxury market is still sluggish, th
Marc Jacobs: 'I Don't Think That The Creative Is to Blame'
Today, we introduced The BoF 500 Class of 2026: 100 new members added to our ever-growing index of people shaping the global fashion industry. This year’s BoF 500 cover stories feature Miuccia Prada, Marc Jacobs, Givenchy’s Sarah Burton and
Luxury’s Italian Supply Chain Reckoning Isn’t Over
In 2024, Milan prosecutors uncovered sweatshop-like conditions within the Italian supply chains of major luxury brands, revealing that workers faced degrading living conditions, low pay, and 15-hour workdays. Nearly two years later, despite
Feed Me's Emily Sundberg on How Fashion Underestimates Its Customers
Every weekday morning, a certain slice of New York opens the same e-mail. Lawyers, bankers, editors, restaurateurs: some of the city's most plugged-in people read Feed Me, the daily newsletter written by Emily Sundberg. In a few short years
Fashion’s Latest Obsession: The Grocery Store
Fashion brands have long used cafes, restaurants and hospitality to sell a broader lifestyle. Increasingly, they’re looking to a less obvious partner: the gourmet grocery store. From branded smoothies and limited-edition tote bags to run cl
Christopher Kane: Mulberry’s Heritage Is a Foundation, Not a Limitation
In 2023, Christopher Kane did what no independent designer ever wants to do. He closed the label he had spent 17 years building with his sister, Tammy Kane. This was the man who put rubberised lace on the runway, who cut up saddle leather o
Can Fashion Sell a New Generation on Trade Jobs?
Behind every luxury handbag, bespoke suit and couture gown lies an intricate value chain powered by skilled artisans. But as master craftspeople retire without successors, fashion faces a growing shortage of skilled workers — US tailoring e
Why Colleen Allen Turns Away Retailers That Won't Pay Deposits
Colleen Allen learned to sew sitting on her grandmother's lap, holding the fabric while her grandmother worked the pedal. Growing up in the Midwest, far from the industry, she found her way in through magazines, fashion blogs and old McQuee
Has Fashion Had Enough of AI?
For many shoppers, fashion is now experienced primarily through a screen — discovered on social media, watched on runway livestreams and purchased from a product photo. Fashion critic Eugene Rabkin argues in his new book that this shift has
W. David Marx: Fashion Is Bigger Than Ever — but Worse at Rewarding Invention
In the summer of 2007, BoF founder Imran Amed landed in Tokyo for the first time. A young American writer named W. David Marx took him on a menswear tour of the city's back streets of Shibuya and Harajuku. That trip would eventually lead Ma
Who’s Winning and Losing in Beauty’s First Half
Beauty has long been one of the industry’s most reliable growth engines — fragrance boomed post-pandemic, prestige beauty held up better than other categories, and value-driven brands like e.l.f. proved that sharp pricing and marketing coul
Inside James Whitner's Purpose-First Retail Playbook
Earlier this month, A Ma Maniére — one part of James Whitner's The Whitaker Group — was named one of BoF's Best Fashion Stores in the World, our definitive global list of retailers with the most distinctive edits and experiences. Whitner ha
Why Upcycling Is Suddenly Everywhere in Fashion
For a long time, upcycling sat on the fringes of the fashion industry, a tactic used primarily by small independent designers, niche sustainability labels and in one-off capsule collections. That's changing. At Paris Couture Week this sprin
Nick Knight Is Building His Own AI
I've been interviewing Nick Knight for more than 15 years. This is our fourth in-depth, sit-down interview. At this stage, it's become something closer to a running conversation about how technology is reshaping fashion. This time around, I
The Influencer Follower-Count Era Is Ending
For years, follower count was the clearest shorthand for a creator's value — more followers meant more reach, more brand deals, more money. But social media doesn't work that way anymore. TikTok's For You page, Instagram's suggested posts a
Kelly Wearstler on What Waiting Tables Taught Her About Design
When the designer Kelly Wearstler was five or six years old, she made little drawings and small sculptures out of cans and cartons, laid them out on the table at family gatherings, and put price tags on them. She grew up in Myrtle Beach, So
What the Best Fashion Stores Get Right
For much of the last decade, fashion brands and retailers were fixated on making shopping as seamless as possible — endless product online, algorithmic recommendations, next-day delivery. But after years of digital sameness, something more
Chris Green on Why The Best Fashion Stores Don’t Chase Scale
Independent multi-brand retailers have long been among fashion's most influential tastemakers, introducing emerging designers, shaping customer discovery and building communities around a distinct point of view. Yet many have struggled in r
The Fashion and Beauty Companies Everyone Wants to Work For
What makes a fashion or beauty company a truly desirable place to work? BoF’s second annual ranking of the industry’s most sought-after employers looks beyond brand recognition to examine what workers value — and where companies’ reputation
The Patient Work of Turning Around Dior
When I sat down with Jonathan Anderson in his Dior atelier last December, he hadn’t shown a single couture look yet and nothing he'd designed for the house had reached the shops. He was, by his own account, still working it out — joking tha
Why Everyone's Reading Clothing Labels Again
Fabric content used to be a niche sustainability conversation. Now it's a mainstream health one, driven by the same scrutiny shoppers already apply to what they eat and put on their skin — searches for "natural fibre" are up over 100 percen
Avery Trufelman: “Everything Has Fashion. Fashion is Just Taste Over Time. ”
As fashion is increasingly consumed through a stream of images, products and fleeting trends, Avery Trufelman, host of the award-winning podcast “Articles of Interest,” takes a different approach. Trufelman zooms in on her subjects to uncov
Is Fashion School Still Worth It?
For decades, institutions like Central Saint Martins, Parsons and Institut Français de la Mode have launched some of fashion's most successful careers. But, today's graduates are entering a more competitive industry grappling with slower gr
