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Paloma Elsesser on Purpose, Representation and the New Rituals of Body Care
Diversity and body positivity have been important themes shaping the fashion conversation over the past decade. Yet a gap remains between the industry’s ideals and its reality. Few people have experienced that gap – and pushed back against
The Anti-Unicorn Playbook That Beat Fashion's DTC Boom
In 2016, the global retail landscape was dominated by successful direct-to-consumer (DTC) disruptors like Everlane, Glossier, Allbirds and Outdoor Voices. Backed by hundreds of millions of dollars in venture capital, they prioritised rapid
Decoding Paris Haute Couture: Wonder, Restraint and the Call of the Void
I missed couture season for the first time in years, but that made it even more valuable for me to catch up with Tim Blanks on everything that happened this week in Paris amidst a record breaking heatwave. At Chanel, Mathieu Blazy built his
Luxury’s New Reality
As luxury shoppers push back against relentless price hikes and uninspiring boutique environments, BoF's Mimosa Spencer and Robert Williams break down why emotional connection has overtaken heritage as the primary driver of high-end shoppin
Mona Kattan on Finding the Courage to Go It Alone
Mona Kattan has been collecting fragrances for most of her life. That obsession eventually became Kayali — a fragrance brand she built inside Huda Beauty, the global cosmetics company she co-founded with her sister Huda Kattan. In 2020, som
How Nike Built the Biggest World Cup Campaign Ever
The 2026 World Cup marked an unprecedented milestone for global football, expanding to 48 teams playing over 100 matches across the US, Canada and Mexico. In this special episode of The Debrief, Nike’s vice president of global brand managem
Oura CEO on the Future of Health Intelligence
The boundaries between technology, wellness and luxury are blurring. Wearable technology is no longer just about tracking steps; it has become a sophisticated tool for lifestyle optimisation, personal health intelligence and a subtle statem
Why Activewear Consumers Are Looking Beyond Lululemon
For more than a decade, activewear shoppers largely looked to Lululemon and Nike. But as the post-pandemic boom cools and growth becomes harder to find, a new crop of brands is gaining traction. Smaller labels like SetActive, 437 and Oner A
How Books Became Fashion’s Latest Status Symbol
Fashion’s book obsession is no longer subtle. What started as the occasional literary reference has become a broader wave of book clubs, salon-style events, campaign imagery and products designed to signal that a brand — and its customer —
Anoushka Shankar: Creativity Is an Act of Hope
Anoushka Shankar has spent three decades building one of the most distinctive bodies of work in contemporary music. She has taken the sitar — an instrument rooted in centuries of North Indian classical tradition — into completely new territ
Fashion's Ozempic Reckoning
The rise of GLP–1 drugs, such as Ozempic and Wegovy, is forcing fashion and beauty companies to rethink everything from sizing and fit to product development. With one in eight Americans having tried a GLP–1 medication, brands are grappling
Conner Ives is Building a Business With Instinct
Born in the leafy enclave of Bedford, New York, designer Conner Ives, a self-professed “country mouse,” grew up in a household that taught him two things early: that quality is worth protecting, and ambition is worth following. At 16, a con
Carlos Nazario: The Kid From Queens Who Changed Fashion Imagery
Carlos Nazario has helped redefine how fashion media expresses subculture in a luxury context, making history along the way as the first Black editor to style a cover for American Vogue. But he grew up in Queens, New York, in a big Puerto R
Leena Nair and Matthieu Blazy on Creativity and the Power of the Human Hand
This week, Chanel reported its annual results for 2025. Revenue rose 2 percent to $19.3 billion, defying a luxury downturn. But the number that caught the industry's attention wasn't the top line — it was the acceleration. In the second hal
Inside The Swatch X Audemars Piguet Global Frenzy
In May, sleeping bags lined pavements and police barriers went up outside Swatch stores from Times Square to Dubai. The object of this global hysteria was not a piece of high-end mechanical art, but the "Royal Pop" – a $400 pocket watch col
What's Really Happening in Luxury Right Now
For the global luxury industry, the last two years have been defined by a prolonged period of meagre growth, macro-uncertainty, and a slow recovery in the critical Chinese market. But as we move further into 2026, the strategic imperative h
Why Are So Many Brands Faking Scandals?
The beauty industry is currently contending with marketing saturation, compounded by an overcrowded content ecosystem in which traditional metrics like follower counts and comments are often distorted by bots. To combat this, brands are tur
Inside Saks Global's Four-Month Bankruptcy Sprint
Earlier today, BoF published an exclusive in-depth interview with Saks Global CEO Geoffroy Van Raemdonck, examining the company’s strategy as it expects to emerge from Chapter 11 bankruptcy next month. For over a century, Saks Fifth Avenue
A Tribute to the Enduring Legacy of Mrs. B
In fashion, the word "legend" is often used as a convenient shorthand for longevity. But Joan Burstein — affectionately known in the fashion world as Mrs. B — was a legend in the truest sense of the word. When she opened Browns on South Mol
Why People Hate AI
Since the earliest days of tools like ChatGPT and Claude, industry conversations have been marked by a tension between excitement around speed and efficiency alongside deep-seated fears of job loss, creative dilution and concerns about its
Inside Dries Van Noten’s Venice Manifesto
For four decades, Dries Van Noten defined a singular path in global fashion with a universe rooted in intellectual rigour, exquisite craftsmanship and independence. When he stepped back from his eponymous brand last year, it wasn't a retrea
Why Some Retailers are Ignoring the Internet
For years, the fashion industry operated under the assumption that digital scale was the right path. However, the "growth-at-all-costs" model is currently fracturing as luxury giants grapple with soaring customer acquisition costs and a log
Britt Moran on Why Atmosphere Is a Real Luxury Product
For the global luxury industry, Salone del Mobile in Milan has become a moment where brands look beyond the runway to expand into the broader "lifestyle" economy. At the centre of this intersection is Dimore Studio, co-founded by Britt Mora
Why Luxury Still Can’t Find Its Way Out of the Slump
Luxury entered 2026 with hopes that new creative directors and signs of stabilisation would finally help the sector turn a corner. Instead, the latest round of earnings has raised bigger questions about what growth now looks like for the in
What Luxury's Winners Are Getting Right
The global fashion industry is a $2.5 trillion economic engine, and yet in the corridors of Washington and high finance, it's often treated as a sideshow. This week I was in DC at Semafor World Economy, listening to conversations about AI a
Nike’s Reality Check
When Elliot Hill returned to Nike as chief executive in October 2024, he was tasked with reversing one of the most significant slumps in the company’s history. The business had lost momentum with both investors and consumers and his strateg
Ask Imran Anything: On Boring Fashion, the Meaning of Luxury and Building Outside the System
In this second Ask Me Anything episode, Imran Amed responds to questions submitted by listeners around the world, offering a wide-ranging reflection on where fashion stands now — creatively, commercially and culturally. The conversation mov
Can H&M Prove Sustainability is a Growth Engine?
In March, H&M released financial results alongside its annual sustainability report, presenting two seemingly contrasting narratives. The company reported a 34.6 percent reduction in emissions from 2019 levels and also noted that 91 percent
Faye McLeod on Luxury World-Building, One Window at a Time
Faye McLeod has built a body of work that sits at the intersection of retail, image-making and brand building. During her 16-year tenure at Louis Vuitton, she created some of the luxury industry’s most visible physical expressions – from wi
The Retailer That’s Obsessed With AI
For years, Revolve was fashion retail’s byword for influencer marketing, particularly around its over-the-top Coachella event. But as the Instagram aesthetic matures and the cost of human-led marketing rises, the company is pivoting. The ne
