117. Cut Flowers

Grab a simple bouquet from your local grocery store and you're activating a global network of farms, shipping companies, wholesalers, distributors, and retailers. Zachary Crockett stops to smell the roses.

• SOURCES:• Bob Mellano (mellano.com), vice president of wholesale operations for Mellano & Company.
• Jasmine Gomez-Gonzalez (ocwholesaleflowers.com), chief operations officer at OC Wholesale Flowers.

• RESOURCES:• "From Colombia with love: The journey of a Valentine’s Day bouquet (washingtonpost.com/world/interactive/2025/vale…)," by Júlia Ledur and Fabiola Ferrero (The Washington Post, 2015).
• "Your Valentine’s Day bouquet probably came a long way (marketplace.org/story/2025/02/12/valentines-da…)," by Daniel Ackerman (Marketplace, 2015).
• "A Brief History of Specialty Cut Flower Production (cutflowers.ces.ncsu.edu/welcome/brief-history-…)," by Ben Bergmann (NC State Extension).
• Mellano & Company (mellano.com).
• OC Wholesale Flowers (ocwholesaleflowers.com).

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