Superhot Chili Peppers (Replay)

The market for gustatory pain is surprisingly competitive. Zachary Crockett feels the burn.

• SOURCES:• Ed Currie (puckerbuttpeppercompany.com/pages/our-roots), founder and president of the PuckerButt Pepper Company.
• Stephanie Walker (eps.nmsu.edu/faculty/stephanie-walker.html), associate professor and Extension Vegetable Specialist at New Mexico State University

• RESOURCES:• "Pepper X Dethrones Carolina Reaper as World’s Hottest Chili Pepper (guinnessworldrecords.com/news/2023/10/pepper-x…)," by Sanj Atwal (Guinness World Records, 2023).
• "The Shocking, Stupendous Rise of Superhot Chillies: ‘The Stomach Cramps Can Last for 14 Hours (theguardian.com/food/2023/nov/07/the-shocking-…),’" by Tim Dowling (The Guardian, 2023).
• "14-Year-Old Dies After Trying The Paqui ‘One Chip Challenge (forbes.com/sites/brucelee/2023/09/09/14-year-o…),’" by Bruce Y. Lee (Forbes, 2023).
• "Beyond Neuronal Heat Sensing: Diversity of TRPV1 Heat-Capsaicin Receptor-Channel Functions (frontiersin.org/articles/10.3389/fncel.2020.61…)," by Yaroslav M. Shuba (Frontiers in Cellular Neuroscience, 2021).
• "Training Your Tongue to Love Spicy Food Benefits More Than Your Taste Buds (motherjones.com/food/2019/01/chili-peppers-dev…)," by Maddie Oatman (Mother Jones, 2019).
• "Fire-Eaters (newyorker.com/magazine/2013/11/04/fire-eaters)," by Lauren Collins (The New Yorker, 2013).
• "The Arms Race to Grow World's Hottest Pepper Goes Nuclear (wsj.com/articles/SB100014241278873242810045783…)," by Spencer Jakab (The Wall Street Journal, 2013).

• EXTRAS:• "Why Do People Love Horror Movies? (freakonomics.com/podcast/why-do-people-love-ho…)" by No Stupid Questions (2022).
• Hot Ones (youtube.com/playlist?list=PLAzrgbu8gEMIIK3r4Se…), YouTube talk show.

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