Building e-commerce ecosystems on Amazon: A conversation with Rainforest’s JJ Chai

Read more > (podcasts.mckinsey.com:443/l?r=unknown&s=_u…)
podcasts.mckinsey.com:443/l?r=unknown&s=_u… Listen to the podcast (duration: 34:42) > (podcasts.mckinsey.com:443/l?r=unknown&s=_u…) In this episode of The Venture, we discuss the importance of a programmatic approach to acquiring and scaling brands, and the multiple advantages of business-building on the world’s largest e- commerce platform–Amazon. JJ Chai, CEO and cofounder of Rainforest, a Singapore-based, e-commerce brand aggregator, shares how his previous start-up experience helps him identify, acquire, and scale Asian “solopreneurs” targeting US consumers on Amazon’s marketplace.
Comments and opinions expressed by interviewees are their own and do not represent or reflect the opinions, policies, or positions of McKinsey & Company or have its endorsement.
See mckinsey.com/privacy-policy for privacy information